Smart Shopping campaigns: How to test and extract more value from automated campaigns

Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

L1ght raises $15 million for AI that protects children from online toxicity

L1ght, a fledgling AI startup that wants to help technology companies combat online toxicity, bullying, and abuse, has raised $ 15 million.Read More Social – VentureBeat

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Introducing The Goal Talk Podcast from WordStream

We talk about small businesses all the time. From advertising tips to best practices when creating a business plan, WordStream’s content has you covered. But what if you’re not reading the blog, watching our YouTube channel, or reading our weekly newsletter? When I’m commuting to work, doing housework, cooking something delicious or doing any number […]

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube Stories: Success Tips From a Top YouTuber

Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast. Evan is a successful YouTuber with […]

Customers want more text-based customer support options from brands

Your customers want to text for live support. Are you ready? Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Break Free B2B Season 1 Wrap Up: Top Insights from the Marketing Industry’s Best and Brightest

Three different hosts, 19 jam-packed episodes, 20 incredible guests—countless amazing insights gained. TopRank Marketing’s inaugural season of Break Free B2B, a video podcast series featuring the expertise, experiences, and advice of diverse marketing minds, is officially wrapped.  With the goal of delivering B2B marketers the encouragement and inspiration to break free of business-to-business norms to […]

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

The subscription-based product can also be used to identify review trends across sites. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 takeaways for marketers from Google’s Q4 2019 earnings

YouTube disclosures finally shed some light the video giant’s advertising trend. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing