New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide

Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels and devices – has become critical to marketing success. US consumers are projected to own up to 13 connected or networked devices by 2021, according… Please visit Marketing Land for the full […]

Wattpad gains strategic investment from Times Bridge to further expand in India

Wattpad is further expanding into Asia with a new partnership and undisclosed strategic investment from Times Bridge, the global investment arm of the Times Group in India. The deal aims to help the storytelling community establish a larger presence in the country where it already counts over 2.6 million monthly users who have shared more […]

Tim Berners-Lee says World Wide Web must emerge from ‘adolescence’

The fraying World Wide Web needs to rediscover its strengths and grow into maturity, its designer Tim Berners-Lee said on the project’s 30th anniversary.Read More Social – VentureBeat

Here’s what email marketers can learn from Morning Brew’s expansion

Sure, it’s the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. The post Here’s what email marketers can learn from Morning Brew’s expansion appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

That’s A Wrap: Top Takeaways From 2019’s B2B Marketing Exchange

The post That’s A Wrap: Top Takeaways From 2019’s B2B Marketing Exchange appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Sales & Marketing Alignment: Shahid Javed Shares How to Go from Hate to Love in 60 Days

It’s a tale as old as time. The marketing team is hyper-focused on awareness campaigns, events, and driving more leads to fill the funnel. Meanwhile, the sales team is hyper-focused on meeting sales and revenue goals, and nurturing relationships to empty the funnel. These two teams occupy two very different functional areas within a company. […]

Threads emerges from stealth with $10.5M from Sequoia for a new take on enabling work conversations

The rapid rise of Slack has ushered in a new wave of apps, all aiming to solve one challenge: creating a user-friendly platform where coworkers can have productive conversations. Many of these are based around real-time notifications and “instant” messaging, but today a new startup called Threads coming out of stealth to address the other […]

Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative

Account-based marketing (ABM) has been a rising trend for B2B brands for roughly a decade. And it’s appeal (and effectiveness when done right) is rooted in thinking differently—in transforming your traditional approach to targeting, engagement, and nurturing to drive results. But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, […]

Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets–and Dr. Seuss–use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss. Read the full article at MarketingProfs MarketingProfs Daily: Content

SEO survival in 2019: Words of wisdom from Moz’s Dr. Pete Meyers

It’s time to refine your tactics with tips to avoid big data overload, improve E-A-T Scores and help YMYL industries bounce back after the Medic update. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing