Attorneys general from twenty states call on Facebook to do more to fight discrimination, disinformation and harassment

In an open letter to Facebook’s leadership posted earlier today, the attorneys general from 20 states called on the company to do more to fight intimidation, discrimination, disinformation, harassment and hate speech on the platform. “Although Facebook has made some progress in counteracting the use of its platform to dehumanize and demean, that is just […]

Facebook extends coronavirus work from home policy until July 2021

Facebook has joined Google in saying it will allow employees to work from home until the middle of next year as a result of the coronavirus pandemic. “Based on guidance from health and government experts, as well as decisions drawn from our internal discussions about these matters, we are allowing employees to continue voluntarily working […]

Twitter warns investors of possible fine from FTC consent order probe

Twitter has disclosed it’s facing a potential fine of more than a hundred million dollars as a result of a probe by the Federal Trade Commission (FTC), which believes the company violated a 2011 consent order by using data provided by users for a security purpose to target them with ads. In an SEC filing, […]

20 B2B Influencer Marketing Pros to Follow from Top Brands

Recently we published the 2020 State of B2B Influencer Marketing report after surveying hundreds of B2B marketers about their experiences, best practices, tools, budgets and plans for the future. In an environment where B2B marketing is decidedly digital and marketers are hard pressed to squeeze more productivity out of fewer resources, credible information about marketing […]

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

Posted by willcritchlow We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading […]

3 Tips to Get More Free Traffic from Google Ad Grants

It’s no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy to complain about the lack of features for a Google Ad Grants account, you can work with these limitations. There are certain workarounds that we can use to try and squeeze as much juice out […]

2020 State of B2B Influencer Marketing Report from TopRank Marketing

My team and I at TopRank Marketing are happy to announce the 2020 State of B2B Influencer Marketing Report! Influencer Marketing has fast accelerated as a topic over the past few years with B2C influencers and brands getting the majority of attention. While consumer focused influencers have been impacted during the COVID-19 pandemic, B2B is […]

B2B Influencer Marketing Advice from 9 Top B2B Influencers

Top marketers understand the value of integrating influencer marketing into their marketing strategy. In fact, 55% of marketers believe they get better customers from influencer marketing according to an Influencer Marketing Hub survey. For B2B brands, influencer marketing is a way to partner with industry experts who can add value to the brand’s content. As […]

Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]

Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. Read the full article at MarketingProfs MarketingProfs Daily: Content

MozCon Virtual 2020: Top Takeaways from Day One

Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count […]