Building Better Influencer Relationships: 7 Cues Marketers Can Take from Sales

Influencer marketing is booming with B2B and B2C brands big and small dipping their toes in the water. And it’s certainly not hard to see why. From declining consumer trust to content overload to near-dead organic reach on social channels, working with influencers enables brands to build credibility, authority with existing and new audiences, as […]

Kid who has clearly never seen ‘IT’ rescues lost phone from storm drain

Even the idea of dropping your phone into a storm drain is a nightmare. Take heart, though: should this horror ever happen to you, you may just need to get creative. Here’s, uh, one idea: In a Reddit post on Monday, user 1minatur shared the highly innovative way their sister’s friend retrieved a lost phone. […]

From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch

Engagement is down. Trust is dwindling. And the most popular social media marketing platform is now riddled with uncertainty. For marketers, the social space has never felt more daunting or perplexing. Luckily, Social Media Examiner recently released its 2018 Social Media Marketing Industry Report, the latest annual snapshot of where things currently stand in this […]

Instagram surprises everyone with Stories feature not stolen from Snapchat

Instagram knows you like posts. But Instagram also knows you like Stories. And so, to capitalize on this unique insight, the Facebook-owned social media platform just put posts in your Stories so you can post while you Story.  Still with me?  Essentially, the update allows users to take a post from their Instagram feed and […]

Time to Act: Review Responses Just Evolved from "Extra" to "Expected"

Posted by MiriamEllis I’ve advocated the use of Google’s owner response review feature since it first rolled out in 2010. This vital vehicle defends brand reputation and revenue, offering companies a means of transforming dissatisfied consumers into satisfied ones, supporting retention so that less has to be spent on new customer acquisition. I consider review […]

Index and Atomico back Teatime Games, a stealthy new startup from QuizUp founders

Teatime Games, a new Icelandic “social games” startup from the same team behind the hugely popular QuizUp (acquired in by Glu Mobile), is disclosing $ 9 million in funding, made up of seed and Series A rounds. Index Ventures led both, but have been joined by Atomico, the European VC fund founded by Skype’s Niklas […]

Three Tips From Basecamp for Launching and Running a Successful Podcast

The co-producers and co-hosts of Basecamp’s Rework podcast offer some practical advice from the podcasting trenches. Keep these three tips in mind when starting and producing your own podcast. Read the full article at MarketingProfs MarketingProfs Daily: Content

Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip

Almost 150,000 emails are sent every minute. Talk about steep competition in the inbox. But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). So how do they do it? To find out, we reached […]

Google launches Tour Creator to make VR experiences from photos and Street View

Creating VR experiences typically requires at least some coding experience, a barrier that Google hopes to eliminate with today’s release of Tour Creator. The new web-based tool is designed to help “students, teachers, and anyone with a story to tell … produce professional-level VR content without a steep learning curve.” To…Read More Social – VentureBeat

Mozilla is bringing sponsored stories from Pocket to new tabs in Firefox 60

Mozilla has confirmed plans to introduce sponsored content to new tabs in the upcoming Firefox 60 release. The news comes just a few months after the company revealed it would begin experimenting with “an occasional sponsored story” within the Pocket recommendations section of new browser tabs in Firefox Beta. Following the trial, which…Read More Social – VentureBeat