Facebook bets on messaging … but where will the money come from?

Today, Facebook doesn’t generate significant revenue from its messaging apps, Messenger and WhatsApp, but that’s about to change.Read More Social – VentureBeat

4 Key Lessons Content Marketers Can Take From Data Journalists

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013. […]

The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Do Your Homework: Selecting the Right Influencers for Your B2B Brand With Tips from the Experts

The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations. But how? How do you artfully and strategically find, vet, and entice […]

Transform 2019: Hear from the movers and shakers in AI

Meet the companies and innovators leading the AI charge at this year’s Transform in SF on July 10 and 11 — look over their shoulders and see how its done.Read More Social – VentureBeat

3 ad copy mistakes keeping you from paid search success

Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New native Discovery ad campaigns from Google monetize Discover feed for first time

Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What to Do When Your Eyes Are Tired from More than 15 Years of Professional Proofreading

Me: “Hey, Brain, it’s time to proofread!” My Brain: “We don’t want to.” Me: “But, Brain, this article isn’t complete… Continue Reading The post What to Do When Your Eyes Are Tired from More than 15 Years of Professional Proofreading appeared first on Copyblogger. Copyblogger

Google confirms store visits, store sales reporting data incorrect from 4/28 on

The problem is tied to the Google Ads reporting bug identified on May 2. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Assistant moves from the cloud to the phone, now 10X faster

The faster Assistant will be available on Pixel phones ‘later this year’ and could become a major competitive advantage. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing