The Content Path: Moving from Attention to Action

We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content. But what do we […]

Twitter starts removing locked accounts from your follower count

Starting this week, some Twitter users may see a drop in their number of followers as the company continues efforts to limit the reach and visibility of suspicious accounts. Twitter announced today that it will start removing accounts it has locked for “sudden changes in account behavior” from follower counts. The company says that…Read More […]

Hold for the drop: Twitter to purge locked accounts from follower metrics

Twitter is making a major change aimed at cleaning up the spammy legacy of its platform. This week it will globally purge accounts it has previously locked (i.e. after suspecting them of being spammy) — by removing the accounts from users’ follower metrics. Which in plain language means Twitter users with lots of followers are […]

Marketers could harvest member data from closed Facebook groups as recently as June, report says

Facebook continues to struggle with user privacy after years of encouraging developers and marketers to scrape large amounts of data, as a new report shows. CNBC found that third parties could still get sensitive data on private groups, including group members’ names, as recently as June. According to CNBC, a moderator of a private Facebook […]

Top 5 Mind-Blowing Statistics from Google Marketing Live 2018

Google Marketing Live was a smashing success this year. Google announced some seriously exciting new features coming to Google Ads; and it seemed like behind each new feature was a riveting, previously unknown statistic. The stat-dropping was so epic, in fact, that we decided to double down on our Google Marketing Live coverage and give […]

Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today

What should you look for in an account-based marketing (ABM) solution? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Build an Email List from Scratch Fast (Top Tips From an Expert)

I always prefer to get information directly from experts. If I can eliminate some of the guesswork before I start a new marketing campaign, I’m already ahead of the curve. That includes information on topics like how to build an email list. Geoff Roberts, marketing expert and the founder of Outseta, agreed to answer some […]

Facebook bug temporarily unblocked people from 800,000+ block lists

If you block someone on Facebook, you probably want them to… you know, stay blocked. At least until you say otherwise. Facebook has just disclosed that around 800,000 users were impacted by a bug that silently unblocked “some” people they had blocked. The bug was live from May 29 until June 5, the company says. […]

Be careful what content you cut from your site

Contributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google web spam report: Less than 1% of sites visited from search results are spammy

Google doubled down on removing unnatural links, reduced link spam by almost half. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing