4 Things You Need from Your Buyer Before You Can Sell to Them [Podcast]

In a new Social Zoom Factor podcast, Pam Moore looks at some key elements you need to keep in mind in your customer interactions.  Social Media Today RSS

Lessons from 1,000 Voice Searches (on Google Home)

Posted by Dr-Pete It’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice answers. For example, let’s say a hedgehog wanders into your house and […]

3 Tips on High-Conversion Copy from a Sales Page Specialist

I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?” I don’t know the details of your exact situation, but I will say this: If you need to spell out the benefits of your product or service in […]

Quora tests video answers to steal Q&A from YouTube

 Newly-minted unicorn Quora has even bigger ambitions than text questions-and-answers. And it’s not going to let video giants or startups disrupt its future. This week Quora began testing video answers, because sometimes it’s a lot easier to show someone how something works, the best way to complete a task, or why one thing is better […]

Pet Peeves from the Copyblogger Editorial Team, and What they Reveal

We’ve written quite a bit lately about identifying core values in your content. Creating content around a positive value like integrity, fairness, humility, or faith will attract an audience that shares those values — and that fosters a powerful sense of unity. But our friend negativity bias tells us that the flip side of that […]

Google Analytics is unifying user IDs from AMP & non-AMP pages

Some metrics will be effected as the change rolls out. The post Google Analytics is unifying user IDs from AMP & non-AMP pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Promote a Book: 8 Lessons from Bestsellers

Publishers publish. They don’t necessarily promote. They might “distribute” (heavy on the air quotes). But…to where? Borders?   Oh that’s right. They don’t exist anymore. And good luck finding a Barnes & Noble or any other needle-moving retail chain out there. You want a bestseller? The fact is, you’re gonna have to roll up your […]

A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently. I should […]

Google can now pull ads from pages that violate AdSense policies & keep ads running on other pages

A new policy center gives AdSense publishers more information about actions and how to fix them. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Let’s get visual: Shopping from within images

Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. The post Let’s get visual: Shopping from within images appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search […]