How To Move From A Pilot B2B Influencer Marketing Program to Always-On Success

It sure is a good thing that the internet turns off at 10:00 PM every night, and doesn’t flip back on until 8:00 in the morning. And thankfully, business buyers completely tune out after they finish work, which is always at 5 o’clock sharp in this world of reliable and universally consistent routine. Marketers and […]

There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also […]

Inside Influence: Janine Wegner from Dell on Thought Leadership and Influencer Relations

Today marks the 4th installment in the Inside Influencer series. I want to thank everyone who has viewed the interviews, made comments and shared with their networks. This week we’re continuing our search to find out what’s working and what’s not within the world of B2B influencer marketing as well as further insights from the […]

Facebook bans ads that discourage people from getting vaccines

Facebook will start banning ads that explicitly discourage people from getting vaccinated, the world’s largest social media company said on Tuesday.Read More Social – VentureBeat

Five Can’t-Miss Sessions from Virtual Pubcon 2020

The one silver lining in our current reality is the “virtual event.” Sure, we’re all stuck at home, but at least we can have several entire marketing conferences beamed directly to our laptops.  Granted, there’s a distinct lack of cocktails and networking opportunities. You have to supply your own drinks and try to convince your […]

Google Podcasts Manager shows you search impressions and clicks from Google Search

You can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led to your podcast. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Inside Influence: Ursula Ringham from SAP on Influencer Marketing Operations

Welcome to the 3rd episode of Inside Influence: What’s working and what’s not inside the world of B2B Influencer Marketing. Each week we feature an interview with a B2B marketing insider on all things influence and a deeper dive into the insights found in the 2020 State of B2B Influencer Marketing Report. In this 3rd […]

Inside Influence: Garnor Morantes from LinkedIn on the Power of Always-On Influence

Welcome to the second episode of Inside Influence: What’s working and what’s not inside the world of B2B Influencer Marketing. Each week we feature an interview with a B2B marketing insider on all things influence and a deeper dive into the insights found in the 2020 State of B2B Influencer Marketing Report. This week, we’re […]

Study: Comparing the data from 8 SEO tools

Spoiler: The numbers you’ll find don’t match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Your B2B Marketing Book of Life: 10 Inspiring B2B Marketing Tips From Family History

What can B2B marketers learn from family history research? Family history research offers a surprising number of valuable lessons for marketers looking to hone existing skills and build new ones. For starters, genealogy research can teach us about: Knowing Your Marketing Roots Sharpening Your Research Skills Building Enduring Passion Citing, Celebrating & Honoring Your Marketing […]