Google Maps tests a social networking feature with the ability to ‘follow’ Local Guides

Google Maps will soon begin testing a new feature that’s more common to social networks like Facebook, rather than a maps app: the ability to find and follow other users. In Google Maps’ case, it’s specifically rolling out the ability to follow top “Local Guides” — its community members who actively review business and share […]

Part II Video: Danny Sullivan on what he sees differently now working inside Google

Knowledge, understanding and objectives have all changed for Danny Sullivan now that he is at Google. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google on building a better holiday omnichannel strategy

From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

WSJ report about Google search manipulation gets a lot wrong

The media narrative has turned against big tech, and this is an example. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Rand Fishkin on optimizing for and against Google

The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and tediousness of manually vetting the Google Merchant Center. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]

Google starts new Search Console training series on YouTube

Daniel Waisberg from Google has started a new video series to help you learn how to get the most out of Search Console. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 Tips for Competing in Google & Facebook Ads

Managing your pay-per-click (PPC) marketing can be daunting, especially when marketing is just one of the tasks on your to-do list. Google and Facebook are already highly competitive advertising platforms, and if you’re not routinely optimizing your accounts, it’s easy to fall behind the competition. Don’t fret, though—we’re here to help. In WordStream’s upcoming webinar, […]

Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google did several search algorithmic updates; somewhat confirming update rumors

Google said “We did, actually several updates” this week. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing