Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google: Stick to structured data guidelines if you want the rich result

“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 Tricks to Make the Most of Google Ads Automation

Machine learning and automation can seem pretty terrifying for PPC: These technological advances could lead to the end of human-run campaigns in favor of robots that will never have the adaptability to scale a campaign and will certainly never have that “human touch.” A big part of these fears come from the inevitable lack of […]

Google showing mobile ‘search by photos’ option in selected local verticals

The new element appears to not have a fixed position but resides below the local pack, sometimes right below. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Top Google Search Rank Factors According to SEO Experts

Search engine optimization experts say the relevance of page content is the factor Google’s algorithm assigns the most weight to when ranking webpages, according to recent research from SparkToro. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

With loss of Yahoo and image search, Google Shopping search partner traffic nosedives

While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Email deliverability platform 250ok adds Google Postmaster Tools integration

By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

If Google says H1s don’t matter for rankings, why should you use them? Here’s why

Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

With loss of Yahoo and image search, Google Shopping search partner traffic nosedives

While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing