Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More

The post Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Google My Business adds bulk review management

You can now save time and find reviews faster with this new Google My Business feature. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Are your Google text ads getting truncated? Here’s what to consider

Cut off expanded text ad headlines and descriptions aren’t new, but you may have noticed it more lately. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Dominate Google & Facebook with These 8 Copywriting Tips

This post was co-written by Holly Niemiec and Conor Bond. You need to develop a lot of different skills if you want your online advertising campaigns to achieve their full potential. Even if you’ve created watertight keyword lists and razor-sharp lookalike audiences, something still stands between your prospects and your business: ad copy. A beaut. […]

Video: Ruth Burr Reedy on human-readable Google ranking signals

Are you focusing in on the wrong thing when it comes to Google algorithms? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

FTC: Breaking up Google, Facebook to restore competition on the table

We’re a long way away from that, but a rhetorical Rubicon has been crossed. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Beat PPC Seasonality with MSAN & Google Display Network

When I’m sweating bullets in the oppressive August heat, I want nothing more than to dive into an ice bath fit for a polar bear. But when it’s snowing boatloads, I dream of lounging like the inner feline goddess I am, sprawled out in front of every sunbeam in my reach. I like to think […]

Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC

Nofollow links will be included in your Link Report. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Now, more than 50% of Google searches end without a click to other content, study finds

Zero-click searches hit an all-time high in June. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing