Shopify SEO Guide: How to increase organic traffic to your store

SEO tips to fully optimize your Shopify site for higher rankings and more sales. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Analytics – Beginners Guide

Google Analytics is one of the best web analytics tools on the market today. More than 50 million websites worldwide trust this powerful and robust application. Any website can use Google Analytics to get a better understanding about what visitors are doing on the site. This free tool makes it easy to track and analyze […]

Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign

Google Ads are to online marketing what the “pizza move” is to beginner skiers—once you get the hang of the basics, you’ll start seeing results straight away (and likely be keen to learn more, more, more). But that initial learning curve can be a little daunting, especially if you’re still learning about online marketing in […]

Copywriting – Beginner’s Guide

Copywriting has become one of the most in-demand skills of 2020. In fact, copywriting jobs can pay upwards of $ 100k per year. Why? Every business can benefit from someone who writes great copy. From startups to Fortune 500s and everything in between, copywriting can make or break the success of an organization.  The truth […]

The Step-by-Step Guide to Google Ads Account Recovery

Whether you’re an agency or an advertiser, there’s a good chance that your online advertising budget has been reduced as your business or client’s businesses navigate the current COVID-19 pandemic. In early April, we were seeing average daily budgets reduced across the board, with variance by industry. But as of early May, we’re starting to see […]

Beginner’s Guide to Successful Facebook Ads

Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important considerations when starting your first Facebook ad campaign. #1: Commit to a Facebook Funnel Implementation All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available […]

The Complete Guide to Getting Started With YouTube Live

Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now that live content is the real deal.  And […]

Announcing: The Keyword Research Master Guide [New for 2020]

Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing […]

How to Build an Email List from Scratch (A Step-By-Step Guide)

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. If you’ve already got your first online store or landing page promotion […]

The Beginner’s Guide to Facebook Sponsored Posts

If you’re finding that your organic posts on your Facebook business page aren’t getting the reach they once had, you are not alone. Over the years, as Facebook’s algorithm has continued to evolve and with more brands coming into the channel, organic reach has been dwindling further. If you’re lucky, you may get a full […]