The Content Marketer’s Guide to UTM Parameters for Tracking Referrals

If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters. UTM parameters aren’t a new technology. In fact, they’re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around. So today, I’m here to explain what they are, why they were invented, when you […]

The Actionable Guide to Building an Effective Content Team (And How to Nurture It)

The need for high-quality content cannot be overemphasized, which is why you need a team that knows how to implement your content strategy. Here’s how to build and nurture a content team that gets the job done. Read the full article at MarketingProfs MarketingProfs Daily: Content

Our ‘Ultimate Guide to Google Penalties’ launches today

Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. Our new guide provides answers and guidance. The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

SearchCap: Penalty guide, Google Tag Manager scrolls & faster images

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Penalty guide, Google Tag Manager scrolls & faster images appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

All-new MarTech Today guide: Enterprise Digital Personalization Tools

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor… Please visit Search Engine Land for the full article. Search Engine Land: News & […]

The Beginner’s Guide to Duplicate Content

One of the most frequent challenges I come across as a digital marketer are clients who can’t seem to get a good grasp of what duplicate content really is, how to avoid it, and why it matters to them. In this article, I’m going to dispel a few myths about duplicate content and SEO that […]

The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)

Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer. The post The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data) appeared first… Please visit Search Engine Land for the full article. […]

The Complete Guide to Creating Great-Looking Facebook Ads

Facebook advertising might seem easy at first. Just draft an engaging post, target a relevant audience, throw some money behind it, and get new leads, right? Not quite. As many of you are likely aware, Facebook is a challenging space for advertisers. Not only are you competing against many other businesses for attention, but you’re […]

The Beginner’s Guide to B2B Facebook Advertising

“Facebook ads? But we’re B2B!” Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of search. I’d share anecdotes of previous success and talk them into starting out small; after a few weeks of seeing the results, […]

The Crazy Egg A/B Test Planning Guide

A/B Testing, or “Split Testing” as it is also known, can be one of the most useful and powerful tools available for CRO, when used correctly. Without careful planning and analysis, however, the potential benefits of an A/B test may be outweighed by the combined impact of errors, noise and false assumptions. For these reasons, […]