Your Guide to Video Marketing: Crack the Video Code [Infographic]

Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience. Read the full article at MarketingProfs MarketingProfs […]

Guide to Creating Page Borders in Microsoft Word 2016

Microsoft Word has the feature that can make the page borders. You can try the border of having a single line, many lines, and picture borders. For imparting the settings for page borders, you can choose the tab of “Design” of the ribbon. After that, you can select the option of “Page Borders” from the […]

The Ridiculously Useful Guide to Snapchat Ads

Advertising on Snapchat has proven to be highly lucrative and, honestly, a lot of fun. Our team of paid acquisition specialists are particularly well versed in the importance of locking down a swipe up in six seconds or less. Though we may have originally underestimated the value of Snapchat, as the fast-moving social media introduced […]

In-depth with Bing Webmaster Tools — the definitive guide

Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Ultimate Guide to Email A/B Testing

In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. According to Statista, 269 billion emails were sent in 2017, and that figure is expected to rise to a staggering 333 billion by 2022. These days it’s not enough to assume […]

How to Create the Best Heatmap Online: Your Complete Step-by-Step Guide

Creating a heatmap online isn’t as difficult as it sounds. In fact, if you have the right software, you can get your first heat maps going in as few as five minutes. Crazy Egg allows you to create several different user behavior reports from the same database. You get access to all the tools that […]

What is a Landing Page: A Beginner’s Guide to Generate Conversions

What is a landing page? And why should you create one? Landing pages are essential elements of any online marketing campaign. They’re designed to funnel traffic toward a specific action, such as buying a product or signing up for your email list. Some businesses have dozens of landing pages. Others have just a handful. However, […]

What is Hypothesis Testing and How It’s Done – A Complete Guide with Examples!

When attempting to optimize your web presence for maximum leads and conversions, you may come across terms like hypothesis testing. While the term sounds like something from a science test, marketers intent on boosting their digital results are increasingly turning to scientific methods to squeeze a little more juice from their online campaigns. If you […]

Guide to Social Media Marketing

Did you know that more than 3 billion people around the world use social media every month? While many turn to social networks like Facebook and Twitter to stay in touch with friends and family, almost 40 percent of users follow their favorite brands on social media. Now that more and more consumers are learning about businesses and interacting with them […]

What is Lean UX? A Beginner’s Guide with Principles, Methods & Tips to Start

Lean UX or lean user experience is the method for creating web offerings that are streamlined and visitor-centric, the very elements visitors today demand. Lean UX design best practices help website visitors enjoy a more streamlined and memorable web experience. Similar to lean manufacturing, which is used by top brands to eliminate waste in production, […]