A quick guide to understanding Google’s quality rater guidelines

Jennifer Slegg explains the most important themes for brands. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New MarTech Today guide for Google Shopping, Amazon, and more

Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Small Business Guide to Online Reputation Management

You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a commercial on local TV. So, you […]

New MarTech Today guide to Google Shopping, Amazon, and more

Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google’s mobile-first indexing guide update emphasizes the same content across site versions

New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Metro Exodus: Guide to Every Upgrade and Side Missions

There are plenty of Metro Exodus map areas in its latest open-world levels. Most of the game’s best gear and moments are present in the odd corners of the Taiga, Caspian and Volga areas. Because gamers have to explore and utilize their binocular to spot points of interest. However, it is surprisingly convenient to miss […]

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Posted by Jeff_Baker Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed […]

A guide to using TikTok’s algorithm to watch videos you actually like

The popular mobile video app TikTok is a gold mine, featuring everything from dancing to angry voicemails, snappy rants, and brilliant sketch comedy. Only problem: You have to wade through a lot of rough lip syncs to get to them.   The app’s elusive “For You” page — a never-ending scroll of videos promoted by […]

A geek’s guide to managing your email list in 2020

Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Create a Social Media Style Guide for Your Business

Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide. #1: Define Your Brand Identity Before diving into the details of creating a social media style guide, you […]