Master SEO with this free guide

Search Engine Land and SMX have created the ultimate SEO Guide — just for you! Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

A Machine Learning Guide for Average Humans

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Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions

Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

The ultimate guide to bot herding and spider wrangling — Part Two

Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. The post The ultimate guide to bot herding and spider wrangling — Part Two appeared first… Please visit Marketing […]

The ultimate guide to bot herding and spider wrangling — Part Two

Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. The post The ultimate guide to bot herding and spider wrangling — Part Two appeared first… Please visit Search […]

Intent-based keyword research: Let Google be your guide

Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. The post Intent-based keyword research: Let Google be your guide appeared first on Search… Please visit Search Engine […]

A Step-by-Step Guide for Using Excel to Disavow Poor-Quality Referring Domains and Boost Your Search Rank

Backlinks to your site are usually helpful—until they’re not and they start to damage your search results. Here’s how to disavow damaging backlinks by using Excel and other easily accessible tools. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

A Simple and Non-Scary Guide to HTML for Bloggers

Even if you haven’t launched your blog yet, you’ve probably come across the term ‘HTML’. You might know what it looks like. Or you might just have a hazy idea it has something to do with web pages – like I did when I started. My first experience with HTML was back in 2002, when […]

MarTech Today’s GDPR guide for marketers is now available

We created this easy-to-understand resource especially for marketers, highlighting what’s important to know about the upcoming EU data privacy legislation. The post MarTech Today’s GDPR guide for marketers is now available appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

A flaw-by-flaw guide to Facebook’s new GDPR privacy changes

Facebook is about to start pushing European users to speed through giving consent for its new GDPR privacy law compliance changes. It will ask people to review how Facebook applies data from the web to target them with ads, and surface the sensitive profile info they share. Facebook will also allow European and Canadian users […]