The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Posted by randfish Can you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals!  With this edition of Whiteboard Friday, we’re kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It’s our hope that this will serve […]

Back to Basics: A beginners guide to voice search and digital assistants in 2019

Here’s a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Optimize Your Site for Voice Search: A Comprehensive Guide | Infographic

Voice search is changing how users search for information–and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results. Here’s what you can, and should, do about that. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Guide to Search Engine Optimization and Marketing

With 89 percent of customers starting their buying process from a search engine, it has never been so vital to show up online — especially considering that 75 percent of searchers never scroll past the first search results page. Aside from your business’s profit potential, think about your ideal customer: How hard is it for them to find you? […]

Tools, Tips, And Getting Ready For Testing: A Quick-Start Guide To CRO

Our co-founder, Neil Patel, once asked 208 companies one simple question: “Which marketing strategy has provided you with your biggest return on investment?” As a click-bait article might say, THE ANSWER WILL SHOCK YOU. It wasn’t SEO. They said they were actually getting the highest ROI from CRO (conversion rate optimization). And what’s fascinating is […]

The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing

Imagine: a dorm room at a large public university. It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep. Suddenly, our hero enters the room. He was responsibly enjoying some […]

Marketing analytics buyer’s guide for 2019

Data solutions to speed and heighten your marketing effectiveness. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

MarTech Today research: Guide to picking an identity resolution platform

How to determine if you need an identity resolution provider and what questions to ask. The post MarTech Today research: Guide to picking an identity resolution platform appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Posted by BritneyMuller It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, Chapter Three, […]

Facebook Ecommerce: The Complete Beginner’s Guide

Let’s get down to business. That is why you’re here after all, isn’t it? You – or your clients –have products to sell. With that goal in mind, where do you go? Which channel offers access to your target audience and at the most cost-effective way to expand your products reach and visibility and to […]