What is ad effectiveness, and how does it help your business?

‘I know that half of my advertising money is wasted,’ early 20th-century department-store pioneer John Wanamaker famously quipped. ‘I just don’t know which half.’ Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. However, when used across the board, this advice can backfire. As an example, one of […]

Mental health awareness month and why the tech world needs help

OPINION: Whether madness makes an entrepreneur or being an entrepreneur makes you more susceptible to mental health conditions is debatable. But one thing is, unfortunately, clear and apparent: The two are intrinsically linked. About 72 percent of entrepreneurs are affected directly or indirectly by mental health conditions. That’s in stark c…Read More Social – VentureBeat

Facebook’s facial recognition feature could help find missing persons

Facebook’s new facial recognition features makes some people uneasy, but the tool could help find missing people. Australian organisation Missing Persons Action Network (MPAN) has launched a campaign called Invisible Friends, asking people to add the profiles of missing people as friends on the social media platform. SEE ALSO: Facebook’s facial recognition features could cost […]

10 Service Business Essentials that Help You Win Clients with Confidence

Here’s a scary thought: What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them? Those are important questions every service provider needs to answer honestly because there is often a disconnect between what we say we want and the actions we take. […]

10 Video Metrics That Will Help You Establish ROI

Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off. Read the full article at MarketingProfs MarketingProfs Daily: Content

AR and 3D can help media publishers in their battle against Facebook and Snap

GUEST: In the past 10 years, media publishers have faced major challenges thanks to disruption from tech giants: declining ad revenue, consumers’ decreased willingness to pay for content, and fragmented attention as publication loyalties diversify. Media publishers’ reliance on the major technology platforms has been a double-edged sword. Amazing t…Read More Social – VentureBeat

Nine Types of Video to Help You Close Sales

To get the most out of your video investment, here’s how to create the right types of video for each stage of the buyer’s journey. Read the full article at MarketingProfs MarketingProfs Daily: Content

10 Indie Businesses to Help You Populate Your Vision Board

What’s the difference between you fizzling out and creating a business that supports you, your family and the lifestyle you want to live? Is doing this entrepreneur thing even possible? Why are we even doing all this work at all? We don’t want you to fizzle out. We want to give you the tools and […]

Overwhelmed in Your Business? Here’s How To Break The Seal on Getting Help

Do you have too much work to do? Are you cracking under your workload? Do you miss taking care of the parts of your business that you love? It may be time for you to get some help! But wait — you don’t have to jump straight to hiring an employee. Sometimes that feels too […]