Google Image search updates referrer URL to help publishers track image search traffic

In coming months, the Google Image search referral URL will be changing. Make sure your software tools are ready. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

It’s official: Brexit campaign broke the law — with social media’s help

The UK’s Electoral Commission has published the results of a near nine-month-long investigation into Brexit referendum spending and has found that the official Vote Leave campaign broke the law by breaching election campaign spending limits. Vote Leave broke the law including by channeling money to a Canadian data firm, AggregateIQ, to use for targeting political […]

Facebook testing AR ads in the News Feed & new tool to help brands create video ads

Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer. The post Facebook testing AR ads in the News Feed & new tool to help brands create video ads appeared first on Marketing Land. Please visit Marketing Land for […]

#Postcards4Families fundraising campaign lets kids help separated families at the border

It’s hard not to feel helpless as details regarding the more than 2,300 kids who’ve been separated from their parents at the U.S. and Mexico border continue to come out — including heart-shattering audio from child detention centers. After brainstorming ways to raise awareness about the harrowing effects of the Trump administration’s “zero-tolerance” policy, a […]

One Calendar Tip To Help You Stay Positive, Creative And Engaged In Your Business

Do you struggle to fit in all your commitments? Is your calendar getting the better of you? Does your schedule make you want to run away from it? As entrepreneurs we have to manage our time – it is one of the constants in the game. As business owners, the open-ended nature of our time […]

Snap Lenses that help musicians go viral have the music industry swooning

As Snap competes for new users and partners, the company is winning big fans among music industry insiders who embrace the social media service’s potential to help artists connect with fans. Speaking this year at the annual Midem Music Conference in Cannes, Snap vice president Ben Schwerin discussed the company’s emerging music strategy…Read More Social – […]

Apple unveils new Do Not Disturb features and app limits to help break tech addiction

Apple today became the latest tech company to unveil a slew of new settings and tools that will help users limit how much time they’re spending on devices and apps. The announcement was made onstage at Apple’s annual Worldwide Developers Conference in San Jose, California. “It [phone usage] has become such a habit that we might […]

How to Run an In-Depth Conversion Optimization Audit on Your Website That Will Help You Boost Conversions

Regular audits are key to modern digital marketing. They can help to find bottlenecks in everything from SEO to customer acquisition, and do it faster than ever before. Top of the list is often a conversion optimization audit. And one simple audit can help marketers increase their conversion rates by huge numbers. Just see Case […]

What is ad effectiveness, and how does it help your business?

‘I know that half of my advertising money is wasted,’ early 20th-century department-store pioneer John Wanamaker famously quipped. ‘I just don’t know which half.’ Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. However, when used across the board, this advice can backfire. As an example, one of […]