LinkedIn Adds New Data Tools to Help Advertisers Maximize their on-Platform Efforts

LinkedIn is adding some new data options to help advertisers create more effective, focused campaigns.  Social Media Today RSS

55+ Proven Ways Content Marketing Can Help Your Business [Infographic]

Here’s how content marketing can help build your business. Social Media Today RSS

ZeroFox secures $40m Series C to help manage social media risk

 ZeroFox, a startup that helps companies manage social media risk including scams, malicious links and account hijacking, announced a $ 40 million Series C investment today. The round was led by Redline Capital Management and Silver Lake Waterman (which is Silver Lake’s late stage growth capital fund). Existing investors NEA, Highland Capital Partners and Core […]

Twitter Announces New Deal to Help UK Advertisers Better Link Online Ads to Offline Sales

Twitter has announced a new deal which will enable UK advertisers to better link their on-platform efforts to in-store sales. Social Media Today RSS

TAG launches tool to help keep ads off apps that pirate content

Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Twitter Releases Major Events Calendar for July to Help Strategic Planning

Twitter has released their latest monthly event calendar to help marketers plan their campaigns for the next 30 days. Social Media Today RSS

4 Fundamental Tips to Help Maximize Your Social Media Marketing Process

Here are some key tips to help ensure you’re making the most of your social media marketing efforts. Social Media Today RSS

Behind the scenes at VerticalResponse: Building Landing Pages to help businesses build revenue

In case you haven’t heard, VerticalResponse has just launched one of its most exciting new features: the ability to easily create and publish landing pages to help your business generate leads and sales. Much as we did with our inside look at our easy-to-use email editor, we’re pulling back the curtain with a behind-the-scenes look […]

Snapchat Adds New 'Snap Map' Feature to Help Improve Discovery and Connection

Snapchat has launched an innovative new map tool to help users see what friends are up to and discover happening trends. Social Media Today RSS

3 Tools to Help Create Better and More Engaging Tweets

If you want to make the most of your tweets, these tools can help improve and refine your process. Social Media Today RSS