A 12-Step Checklist for Creating Good Website Content [Infographic]

Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Read the full article at MarketingProfs MarketingProfs Daily: Content

The Most Common SEO Mistakes on Websites [Infographic]

The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it’s not only the most popular tactics that perform well. These lesser-used tactics are just … Read the full article […]

The State of Webinars: Length, Engagement, and Feature Trends [Infographic]

Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent research from ClickMeeting. Read the full article at MarketingProfs MarketingProfs Daily: Content

Making Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic]

How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer’s journey and after the sale? Let’s look at some answers. Read the full article at MarketingProfs MarketingProfs Daily: Content

COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]

COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

The Value That Creatives Bring to Business Results [Infographic]

Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. Read the full article at MarketingProfs MarketingProfs Daily: Content

Search Trends During COVID-19 and the Exit Phase [Infographic]

Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us? Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Planning Your COVID-Related Communications: A Flowchart [Infographic]

Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. Read the full article at MarketingProfs MarketingProfs Daily: Content

Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]

You know that trashing your content plan is a bad idea–but your boss or clients may not. If youÂ’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders. Read the full article at MarketingProfs MarketingProfs Daily: Content