How Voice Search Can Drive Phone Calls to Your Business [Infographic]

As more and more consumers use voice search, they are often following up on those search results via voice as well–by calling the businesses they want to reach. Here’s how you can make sure your business is set up for customers to find and connect with you via voice. Read the full article at MarketingProfs […]

Your Guide to Video Marketing: Crack the Video Code [Infographic]

Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience. Read the full article at MarketingProfs MarketingProfs […]

Direct Response Copywriting: How to Craft Copy That Converts [Infographic]

Direct response copywriting isn’t easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these. Read the full article at MarketingProfs MarketingProfs Daily: Content

The Most Expensive States to Run Search Ads In [Infographic]

How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Top 10 Video Trends [Infographic]

From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching. Read the full article at MarketingProfs MarketingProfs Daily: Content

Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]

How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your audience. Read the full article at MarketingProfs MarketingProfs Daily: Content

How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]

Personalization. Everyone’s doing it, so is it even special anymore? Enter localization and hyper-personalization–“real-time and discernible data to fashion supremely contextual communication relevant to the customer.” Read the full article at MarketingProfs MarketingProfs Daily: Content

The Lifecycle of Website Optimization [Infographic and Guide]

In an ever-crowded market of newly launched businesses, reinvented rivals, and disruptive technology, it can feel impossible to reach your target audience. With worldwide ecommerce revenue projected to reach 4.88 trillion US dollars in 2021, your goal should be to maximize your share as much as possible. That’s where website optimization comes into play. According […]

Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel? Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]

Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo. Read the full article at MarketingProfs MarketingProfs Daily: Content