Search Trends During COVID-19 and the Exit Phase [Infographic]

Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us? Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Planning Your COVID-Related Communications: A Flowchart [Infographic]

Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. Read the full article at MarketingProfs MarketingProfs Daily: Content

Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]

You know that trashing your content plan is a bad idea–but your boss or clients may not. If youÂ’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders. Read the full article at MarketingProfs MarketingProfs Daily: Content

Best (And Worst) Email Signoffs During COVID-19 [Infographic]

How do you sign off your marketing emails in a way that fits your brand–but still shows you’re aware of what’s going on during a tough time for your customers? Here’s a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal. Read the full article at MarketingProfs MarketingProfs […]

30 Creative Alternatives to ‘Unprecedented’ in These Unprecedented Times [Infographic]

You’ve probably received emails from every brand you’ve ever interacted with over the past 20 years, telling you about what they’re doing for their community and customers in these “unprecedented” times. Here are 30 creative alternatives to “unprecedented” you might use in your communications. Read the full article at MarketingProfs MarketingProfs Daily: Content

How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]

Done well, content marketing can be a powerful weapon in the B2B marketer’s arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it’s ineffective and a waste of time and other precious resources. Here are some ways to do it well. Read the full article at MarketingProfs MarketingProfs Daily: Content

B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]

Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Read the full article at MarketingProfs MarketingProfs Daily: Content

Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]

Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics. Read the full article at MarketingProfs MarketingProfs Daily: Content

Seven Social Media Content Trends for 2020 and Beyond [Infographic]

If “go to where your customer are” is good advice–and it most likely is–then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of. Read the full article at MarketingProfs MarketingProfs […]

Nine Creative Trends to Watch in 2020 [Infographic]

You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock. Read the full article at MarketingProfs MarketingProfs Daily: Content