The Most Expensive States to Run Search Ads In [Infographic]

How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Top 10 Video Trends [Infographic]

From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching. Read the full article at MarketingProfs MarketingProfs Daily: Content

Hearing Voices: How to Create Impact With the Right Voiceover [Infographic]

How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can create a true, emotional connection with your audience. Read the full article at MarketingProfs MarketingProfs Daily: Content

How Hyper-Personalization and Localization Can Give You a Competitive Edge [Infographic]

Personalization. Everyone’s doing it, so is it even special anymore? Enter localization and hyper-personalization–“real-time and discernible data to fashion supremely contextual communication relevant to the customer.” Read the full article at MarketingProfs MarketingProfs Daily: Content

The Lifecycle of Website Optimization [Infographic and Guide]

In an ever-crowded market of newly launched businesses, reinvented rivals, and disruptive technology, it can feel impossible to reach your target audience. With worldwide ecommerce revenue projected to reach 4.88 trillion US dollars in 2021, your goal should be to maximize your share as much as possible. That’s where website optimization comes into play. According […]

Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]

This infographic explores stats about email, mobile, content, budgets, and more all in one place. It also explains why these stats are key to your career. As digital marketers become more in demand, where will you excel? Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]

Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo. Read the full article at MarketingProfs MarketingProfs Daily: Content

Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Google Ads Mobile Benchmarks for 18 Industries [Infographic]

What are the average engagement rates and costs for mobile ads on Google’s search and display networks? How do those rates and costs vary among industries? Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Tips to Optimize Your Results for Voice Search [Infographic]

Q: Alexa, how popular is voice search? A: Let me check with my frenemies Siri, Bixby, and Cortana, and I’ll get back to you on that. Yes, voice search is growing in popularity, and marketers need to make sure their search results are ranking. See how. Read the full article at MarketingProfs MarketingProfs Daily: Search […]