E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]

Are you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content. Read the full article at MarketingProfs MarketingProfs Daily: Content

SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. Read the full article at MarketingProfs MarketingProfs Daily: Content

Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here’s how you can craft listings that truly speak to your audience. Read the full article at MarketingProfs MarketingProfs […]

A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]

Marketers today need to create content to satisfy potential customers’ voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel–to ensure they meet potential buyers’ information needs. Read the full article at MarketingProfs MarketingProfs Daily: Content

Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs MarketingProfs Daily: Content

Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]

When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help. Read the full article at MarketingProfs […]

How to Use Infographics as Effective Marketing Tools [Infographic]

Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins–in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing. Read the full article at MarketingProfs MarketingProfs Daily: Content

Underrated But Effective Link-Building Tactics for SEO [Infographic]

Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Five Tips on How to Use Influencer Content in Paid Media [Infographic]

Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs MarketingProfs Daily: Content

A Step-by-Step Guide to Google My Business: Set Up and Optimize Your Profile [Infographic]

A well-rounded Google My Business profile online has quickly become a deciding factor of a small business’s success in its community. This thorough guide explains how to set up your profile so you can reap the rewards. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing