B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]

Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand. Read the full article at MarketingProfs MarketingProfs Daily: Content

Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]

Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics. Read the full article at MarketingProfs MarketingProfs Daily: Content

Seven Social Media Content Trends for 2020 and Beyond [Infographic]

If “go to where your customer are” is good advice–and it most likely is–then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of. Read the full article at MarketingProfs MarketingProfs […]

Nine Creative Trends to Watch in 2020 [Infographic]

You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock. Read the full article at MarketingProfs MarketingProfs Daily: Content

How to Use Live Video to Market Your Business [Infographic]

Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started. Read the full article at MarketingProfs MarketingProfs Daily: Content

E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]

Are you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content. Read the full article at MarketingProfs MarketingProfs Daily: Content

SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]

Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. Read the full article at MarketingProfs MarketingProfs Daily: Content

Tips for Online Listings That Grab Attention and Generate Sales [Infographic]

Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here’s how you can craft listings that truly speak to your audience. Read the full article at MarketingProfs MarketingProfs […]

A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]

Marketers today need to create content to satisfy potential customers’ voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel–to ensure they meet potential buyers’ information needs. Read the full article at MarketingProfs MarketingProfs Daily: Content

Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs MarketingProfs Daily: Content