How to Use Instagram Hashtags for Business: A Guide for Marketers

Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. The Basics of Using Instagram Hashtags for Business A lot of people struggle with Instagram hashtags. They […]

Instagram tests hiding Like counts globally

Instagram is making Like counts private for some users everywhere. Instagram tells TechCrunch the hidden Likes test is expanding to a subset of people globally. Users will have to decide for themselves if something is worth Liking rather than judging by the herd. The change could make users more comfortable sharing what’s important to them […]

Facebook quietly built “Popular Photos”, an in-app Instagram

Facebook is copying Instagram while simultaneously invading its acquisition with branding and links back to the mothership. TechCrunch has spotted Facebook testing a feature called Popular Photos, which affixes an endless scroll of algorithmically selected pics from friends beneath the full-screen view of a photo opened from the News Feed. The result is an experience […]

Digital Marketing News: Instagram Tests Hiding Likes, Brand Trust Priorities Report, & Facebook’s New Brand Tools

The post Digital Marketing News: Instagram Tests Hiding Likes, Brand Trust Priorities Report, & Facebook’s New Brand Tools appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

How to Create an Instagram Content Strategy With User-Generated Content

Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy. Why Include User-Generated Content in Your Instagram Marketing? Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide […]

Instagram Stories launches TikTok clone Reels in Brazil

Instagram is launching a video-music remix feature to finally fight back against Chinese social rival TikTok. Instagram Reels lets you make 15-second video clips set to music and share them as Stories, with the potential to go viral on a new Top Reels section of Explore. Just like TikTok, users can soundtrack their Reels with […]

Facebook wants you to pay people on Messenger, Instagram and WhatsApp with Facebook Pay

Square. Venmo. PayPal. Apple Pay. Google Pay. There’s really no shortage of ways to give people money via your phone, but that — nor growing calls that the company is already getting too damned big — isn’t stopping Facebook. Facebook just announced Facebook Pay, a single payment system that ties into all of the things […]

Instagram tests new feature that looks suspiciously like TikTok

It’s no secret that if there’s a popular app or feature Facebook can’t buy, the company simply creates its own version. First it was Snapchat. Now, it’s TikTok.  In an attempt to steal the crown of best viral content generator, Instagram added a new feature called Reels, TechCrunch reports. The video tool allows users to […]

Instagram Launches IGTV Series Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also […]

Instagram to test hiding Like counts in US, which could hurt influencers

“We will make decisions that hurt the business if they help people’s well-being and health” says Instagram’s CEO Adam Mosseri. To that end, next week Instagram will expand its test of hiding Like counts from everyone but a post’s creator to some users in the United States. But there are major questions about whether the […]