#SocialSkim: LinkedIn Jumps Into Video, Amazon’s Social Shopping Platform: 10 Stories This Week

This week, it’s all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon’s social-shopping feed and plans for a WhatsApp competitor; Facebook’s Marketplace ad tests and alternative News Feed; the status of paid social; and more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Amazon’s push into social may set it on a collision course with Facebook

ANALYSIS: After years of indifference toward social networks, Amazon is suddenly getting very social this year. Spark, the company’s social shopping feature introduced this week, is the clearest sign of that trend so far, but Amazon has given other hints in recent months. And if Amazon is serious about social, it could end up on […]

Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads

Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018

Posted by SarahBird I have some big news to share with you. As many of you know, three and a half years ago, Rand began to shift his role at Moz. He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now, […]

Facebook Messenger globally tests injecting display ads into inbox

 Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing “promising results from Australia and Thailand,” Facebook Messenger is expanding its display ad beta test that lets businesses buy space between your chat threads. Later this month, a small percentage of users will start seeing ads in […]

Fintech startup Curve raises $10 million to combine all your bank cards into one

U.K.-based fintech startup Curve has raised $ 10 million in a series A round from Santander InnoVentures, Investec, Connect Ventures, Oxford Capital, and a host of individual investors. Founded out of London in 2015, Curve offers a mobile app and bank card that aggregates all your existing bank cards into a single entity. So rather than carrying multiple credit and bank […]

CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities

The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this […]

How to Convert Blog Posts into Engaging Videos for Social Media

This new tools enables you to convert text-based blog posts into video, which can help generate more engagement on social. Social Media Today RSS

7 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse

For those of us looking to bolster legitimate business, Instagram is now a monster of a social platform. The advent of business profiles, insights, advanced metrics, bulk schedulers—these, combined with the platform’s original, unique value proposition (highly visual, immediate and widescale brand exposure) make Instagram a powerful asset for small and local businesses.  There’s perhaps […]

How to inject urgency into your product pages

Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips