5 ways to turn first-time customers into return customers

It’s no secret repeat business is critical to success; still, many businesses commit the bulk of their marketing budgets to customer acquisition rather than customer retention. Acquiring new customers is certainly important, but consider this: It costs five times more to attract a new customer versus retaining an existing customer, and increasing your customer retention […]

Facebook logged a user into someone else’s account with a recycled phone number

Telecom providers recycle millions of phone numbers every year, which creates an added security risk for users who rely on their phone for login purposes.Read More Social – VentureBeat

Tech platforms called to support public interest research into mental health impacts

The tech industry has been called on to share data with public sector researchers so the mental health and psychosocial impacts of their service on vulnerable users can be better understood, and also to contribute to funding the necessary independent research over the next ten years. The UK’s chief medical officers have made the call […]

273: How One Blogger Turned a Painful Situation into a Life-Changing Blog

The post 273: How One Blogger Turned a Painful Situation into a Life-Changing Blog appeared first on ProBlogger. How One Blogger Found Encouragement in Difficult Times Our new bloggers series continues with Melissa, who started Living in the Wait. Her blog serves as a resource for those waiting for something in their lives, whether it’s […]

This very good prankster edited her cousin’s video for Spanish class into oblivion

Editing is a particularly tedious part of the filmmaking process. Twitter user @morgan_such thought she’d found a way out of it by asking her cousin, Hannah Cohen, to edit her Spanish cooking tutorial for her.  Hannah, however, decided to take a little creative license, adding mismatched sound effects and poking fun at her cousin’s beginner […]

Here’s why you should get into the ABM game

Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it. The post Here’s why you should get into the ABM game appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Get Into Google News – Whiteboard Friday

Posted by Polemic Today we’re tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We’re delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance […]

PR management firm Cision is acquiring Falcon.io to expand into social media marketing

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so today, a company that has grown its business around public relations services has acquired a social media management company to make […]

Conductor Actions turns search, SEO data into ‘voice of the customer’ intelligence

The company is making the data available through workflow tools Asana, Jira and Trello to enable non-SEO teams to access it. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Report: Google PLA antitrust remedy turning comparison engines into agencies

Google shopping competitors now 32 percent of results in UK, Germany, France. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing