Google working to integrate AMP benefits into future open web standards

Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework. The post Google working to integrate AMP benefits into future open web standards appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

SourceMedia moves into dynamic native ads

The publisher is launching three types of native ads designed to move a B2B buyer along in the buying funnel. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

5 Ways to Tap into an Endless Wellspring of Creative Content Ideas

We start out with the best of intentions. We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people actually want to read. The first week or two are good … and then … You fire up your WordPress dashboard. You click to […]

Facebook Messenger now lets you turn one-to-one calls into group chats

Facebook has announced a notable update to the group audio- and video-chat feature within Messenger. To initiate a video or audio call with more than one person previously, you’d have to start the call with the desired number of participants included from the get-go. Now you can add a new friend while an existing call […]

Get a Glimpse into the Future of PPC From Microsoft’s Senior Manager of Global Engagement

As I learned at the start of February, if you’re a lucky enough to get one-on-one time with Purna Virji, Senior Manager of Global Engagement at Microsoft, you ask her about the future of search, AI, and pay per click (because she makes everything sound pretty exciting). Purna—named the #1 most influential PPC expert in […]

Fitbit pushes into employee health care and coaching with Twine Health acquisition

Global wearables juggernaut Fitbit has announced plans to acquire Twine Health, a health coaching platform aimed at helping employers manage chronic disease in the workforce. Terms of the deal were not disclosed. Founded out of Cambridge, Massachusetts in 2014, Twine Health is a cloud-based platform that connects clinicians with patients so they can create plans […]

How to Turn Customer Feedback into High Converting Ad Copy

How well do you know the people you’re targeting? And I mean really know them? Do you know why they’re signing up? Do you know why they’re buying? Do you know why they would click on your ad in the first place? If you do, congratulations. You’re a genius. But if you’re not 100% sure, […]

A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

Posted by adamf It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we’ve made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant […]

Turn more leads into customers: Integrate Salesforce with your VerticalResponse account

Quickly and easily turn leads into customers when you pair your Salesforce and VerticalResponse accounts. By integrating these two powerful apps, you’ll get effortless two-way data syncing and reporting you can take immediate action on — all with a painless setup that only takes minutes. Here’s why integrating Salesforce with VerticalResponse is a smart business decision: […]

Facebook pushes further into Twitch’s turf with pilot program for gamer livestreams

Facebook is rolling out a new Gaming Creator Pilot Program, which is aimed toward boosting broadcasters on its platform. It will be hosting a summit this weekend to show over 40 content creators what kind of tools and services it’s offering as part of the initiative. The pilot program draws resources from across the company, […]