DoubleVerify launches CTV certification program to help curb ad fraud

The first ad tech platforms to be certified include Amobee, MediaMath, SpotX, The Trade Desk and Xandr. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Dfinity launches an open-source platform aimed at the social networking giants

When Dfinity raised $ 102 million in funding in 2018 at a $ 2 billion valuation in a round jointly led by Andreessen Horowitz and Polychain Capital, it was thought of as a step-change in the world of blockchain technology. In an area that was synonymous with generating a lot of headlines around cryptocurrency speculation, […]

Vine reboot Byte officially launches

Two years after Vine’s co-founder Dom Hofmann announced he was building a successor to the short-form video app, today Byte makes its debut on iOS and Android. Byte lets you shoot or upload and then share six-second videos. The tiny time limit necessitates no-filler content that’s denser than the maximum 1-minute clips on TikTok. Byte […]

Italy’s competition watchdog launches non-compliance proceedings against Facebook

Italys competition watchdog has launched proceedings against Facebook for non-compliance with a previous request regarding user privacy.Read More Social – VentureBeat

Octi launches a social network built around augmented reality

Octi has created a new social network that uses augmented reality to connect the act of seeing your friends in real life with viewing digital content like their favorite YouTube videos and Spotify songs. When I wrote about the startup in 2018, it was building AR technology that could do a better job of recognizing […]

Merkle launches digital advertising solution for retailers to monetize their customer data

New Stream Media aims to help retailers develop media programs for brands. The solution taps Google’s ad stack. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Vimeo launches short-form social video editing platform powered by Magisto

Vimeo has debuted a new AI-powered platform designed to help creatives and businesses produce shareable, short-form videos in minutes. Read More Social – VentureBeat

DoubleVerify launches real-time, predictive ad effectiveness solution

The solution analyzes a mix of ad exposure and engagement data to gauge expected ad performance. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform

The ads will appear on POPSUGAR with plans to extend across the companies other media brands. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Oracle Retail launches customer acquisition tool for commerce marketers

Consumer Insights uses first- and third-party data to help retailers identify potential customers using attributes of their best existing customers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips