StepsAway launches in-store, WiFi-based marketing for retailers

Approach offers personalized offers without app-install requirement. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google expands offline attribution and launches in-store sales measurement

Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instagram launches Story Search for hashtags and locations

 Instagram Stories wants to be your window into what’s going on around a topic or place right now, so it’s adding a way to search Stories two months after Snapchat did the same. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that […]

Google launches Data GIF Maker to help storytellers convey information through animations

In an age of ubiquitous computing when we all have high-bandwidth video streaming capabilities in our pockets, the fact that the humble GIF continues to thrive is remarkable. But its success is testament to the 30-year-old file format’s continued support and its ability to convey information (and entertain) without requiring huge processing power. Indeed, GIFs continue […] launches to help brands find compatible influencers using AI

Influencer marketing is increasing in popularity, but the question of who to engage with raises an interesting quandary. Brands are finding that employing celebrities and mega-connectors comes with a high risk, and it doesn’t necessarily translate into a reasonable return. These placements also tend to be “one and done” — not a relationship that builds and […]

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via Shutterstock. While Quality Score is a critical factor in your ad performance, it’s always been a bit of a mystery wrapped in an enigma. Marketers have never been able to natively view changes to Quality […]

Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US… Please visit Marketing Land for the […]

Microsoft launches Cortana Skills Kit in public preview

Microsoft today announced a public preview of its Cortana Skills Kit that allows developers to create voice apps for the intelligent assistant. The announcement was made at Build 2017, Microsoft’s annual developer conference taking place May 10-12 in Seattle. Third-party developers have already made hundreds of Google Assistant actions and more than 10,000 Alexa skills using Actions on Google […]

Instagram launches mobile web sharing to pursue global growth

 Instagram wants to be the photo app for the whole world, even if you can’t or won’t download it. In pursuit of international growth where networks are slow and data is expensive, Instagram has given its mobile website a massive upgrade that adds core features of the main app, including photo sharing and a lightweight […]

VoiceLabs launches audio ads for Alexa skills

Company is seeing a lot of advertiser demand from CPG companies, says CEO. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips