Truth in Measurement launches to create standards for sharing ad measurement data

Following Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the walled gardens. The post Truth in Measurement launches to create standards for sharing ad measurement data appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – […]

Facebook launches its first US podcast with a series focused on entrepreneurship

Everyone has to have a podcast, apparently. Even Facebook . The social network this week launched its second-ever original podcast series, and its first in the U.S. An arm of Facebook’s business operation, the new show “Three and a Half Degrees” will focus on entrepreneurship — specifically the lessons learned, challenges faced and other insights […]

Salesforce launches Einstein Visual Search for retailer product discovery

This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices. The post Salesforce launches Einstein Visual Search for retailer product discovery appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Merkle launches bidding platform tailored for Amazon sponsored brand ads

The proprietary platform was developed to meet growing client demand for bidding at scale. The post Merkle launches bidding platform tailored for Amazon sponsored brand ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

HQ Trivia launches HQ Words tonight under reinstalled CEO

HQ’s expansion beyond trivia emerges from beta tonight, but the question is whether it’s different and accessible enough to revive the startup’s growth. HQ Words opens to everyone with today’s 6:30pm pacific broadcast within the HQ Trivia app after several weeks of closed beta testing of the Wheel Of Fortune-style game. The launch will be […]

Branch launches cross-channel cohort analysis for app marketers

The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods. The post Branch launches cross-channel cohort analysis for app marketers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Wisdo launches chat app to discuss illnesses, job losses, and other challenges out of beta

Wisdo wants to help people “take on life’s most meaningful experiences by relying on the wisdom of people who’ve been there.”Read More Social – VentureBeat

Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop

Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform. The post Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Google Maps’ For You tab lands on iOS and launches globally on Android

Google is bringing its new For You tab to Google Maps on iOS, and the feature is also expanding to more countries on Android.Read More Social – VentureBeat

Instagram launches walkie-talkie voice messaging

You’d think Facebook would be faster at copying itself. Five years after Facebook Messenger took a cue from WhatsApp and Voxer to launch voice messaging, and four months after TechCrunch reported Instagram was testing its own walkie-talkie feature, voice messaging is rolling out globally on Instagram Direct today. Users can hold down the microphone button […]