Apple’s big service launches hold few opportunities for marketers

Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. The post Apple’s big service launches hold few opportunities for marketers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Google launches News Initiative subscriptions lab for publishers

The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’ Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instagram launches shopping checkout, charging sellers a fee

Instagram is opening a whole new revenue stream. Now the 130 million people who tap Instagram’s product tags on shopping posts will be able to buy those items without leaving the app, thanks to stored payment info. “Checkout with Instagram” launches today in the U.S. with more than 20 top brands, including Adidas, Kylie Cosmetics […]

TwitSnap? Twitter launches new camera feature to demote text

Twitter is rolling out the redesign to its camera feature TechCrunch reported on a month ago that’s designed to let you capture photos, videos and live footage and connect them to global conversations. Starting today, when you swipe left from the Twitter timeline, you’ll get the new camera that’s no longer buried in the tweet […]

Firework officially launches a short-form video storytelling app, backed by Lightspeed

Facebook usage has declined for the first time in a decade, while video-centric apps like TikTok are being touted as the future of social media. Entering this redefined playing field comes Firework, a fast-growing social video app whose clever trick is something it calls “reveal videos” — a way for creators to take both horizontal […]

Facebook launches gaming tab as a shortcut to gamer culture

Facebook is launching a new way to view gaming content on the social network: the Facebook Gaming tab.Read More Social – VentureBeat

Twitter’s new prototype app ‘twttr’ launches today

Twitter’s new prototype application is rolling out to the first group of testers starting today, the company announced this afternoon by way of a tweet. The app, which Twitter is calling “twttr” as a throwback to its original name, was first introduced at the CES conference this January. It aims to offer Twitter a more […]

Twitter launches its first podcast, ‘Character Count,’ focused on its ad business

Twitter today is joining the podcasting arena. This morning, the social network is launching its first-ever podcast series with a new show focused on Twitter’s advertising business, which it’s calling “Character Count.” The company says, for now, it’s testing the waters with five already-produced episodes of around 25 to 30 minutes in length. It plans […]

Google launches marketer-friendly Google Ads API query builder

The interface makes it easy to build queries for reporting. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Tinder launches a Spring Break mode

Tinder, the dating app company which, as of late, has been more fully embracing its status as the preferred hook-up app of choice for the younger generation, is today launching a new feature designed for its college-aged Tinder U users: Spring Break mode. The feature will allow students to swipe through potential matches before heading […]