SMX Munich agenda is now live

The agenda for our largest European show is now live. Check it out! Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Influencer marketing: How to reach the 1 out of 3 consumers who don’t trust you (VB Live)

As TV and digital ads lose their power, influencer marketing, makes meaningful connections, builds trust, secures loyalty, and more.Read More Social – VentureBeat

Google Lens goes live for search on iOS: We tested it out

Now that Lens is no longer buried in Google Photos we’ll see more rapid adoption of visual search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

FB QVC? Facebook tries Live video shopping

Want to run your own home shopping network? Facebook is now testing a Live video feature for merchants that lets them demo and describe their items for viewers. Customers can screenshot something they want to buy and use Messenger to send it to the seller, who can then request payment right through the chat app. […]

SearchCap: Google’s filter bubble, live streams in search & exact match naming

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google search now supports live streams with Indexing API, structured data

Do you live stream video content? Here is a new way to get more exposure for that content in Google Search and Google Assistant. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How women are pushing guitar giant Fender’s marketing into the 21st century (VB Live)

VB LIVE: First-gen marketing methods, including outdoor, TV, direct mail, and more, are still essential parts of your marketing campaign, but traditional doesn’t mean old-school and analog anymore. Learn how to integrate offline and online efforts channels, how martech brings traditional methods into the 21st century, and more in this VB Live event…Read More Social […]

How Kayak is pioneering AI-powered voice assistant innovation (VB Live)

With AI-powered voice assistants taking over homes and phones, it’s time to not just keep up with customer expectations, but figure out how to exceed them.Read More Social – VentureBeat

Baron Corbin — ‘fired TGI Friday manager’ — and other successful influencer strategies (VB Live)

Consumers can smell “targeted advertising” from a mile away, but they’ll listen to their peers, and they trust the influencers they follow.Read More Social – VentureBeat

Beyond Kim Kardashian: Making influencer marketing lucrative by being authentic (VB Live)

Learn how influencers can improve your brand reputation, increase buy-in from customers, and more when you join this VB Live event.Read More Social – VentureBeat