What do the symbols mean in Google’s Map Pack and Local Finder?

Over the past couple of years, Google has been consistently expanding upon its functionality for extracting information and displaying in local search results. Here are four features and how they operate. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

7 Content Projects, If You Managed Marketing for a Local Café

I live around a lot of coffee shops. The most inexpensive and convenient is Starbucks. “Inexpensive” is self-explanatory, but it’s… Continue Reading The post 7 Content Projects, If You Managed Marketing for a Local Café appeared first on Copyblogger. Copyblogger

Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products

Yelp manually checks that the business has a license and is in good standing. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Startup helps small retailers get local inventory data online at POS

Pointy offers a way to gain more SEO visibility and compete with Amazon. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How lucrative is local search?

A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Breaking down the new realities of local search: What we learned at SMX West

Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors’ location spoofing. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AMC Theatres Goes Local with New PPC Marketing Strategy

In 2015, the movie industry reported a record setting $ 11 + billion in world-wide ticket sales. According to the Fool.com article entitled A 2016 Outlook for the Movie Theater Industry, The U.S. theater industry is controlled by three main companies Cinemark Holdings , Regal Entertainment and AMC Entertainment. However, in the PPC Marketing world, […]

The Local Search Factors That Matter Most

Many marketers say succeeding on local search often simply comes down to a business’s location, according to recent research from Moz. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

SearchCap: Local SEO survey, Moz domain authority and GOOG earnings

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies

Roughly 53 percent of firms doing local SEO have 10 or fewer clients. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing