Google Maps tests a social networking feature with the ability to ‘follow’ Local Guides

Google Maps will soon begin testing a new feature that’s more common to social networks like Facebook, rather than a maps app: the ability to find and follow other users. In Google Maps’ case, it’s specifically rolling out the ability to follow top “Local Guides” — its community members who actively review business and share […]

Local SEOs still seeing volatility in ranking with Google’s latest algorithm update

The local search updates this month seem to be about relevance and how Google understands search terms for a business. But a lot of new spam is surfacing as well. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Local business study finds 0% of site traffic coming from email, paid media

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Posted by MiriamEllis A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular […]

What to Do About BERT & Google’s Recent Local Algorithm Update

Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, relevant content. The song remains the […]

Google expands Local campaigns inventory, BOPIS offers for Shopping campaigns

New Local inventory includes Promoted Pins in Maps and catalog-style ads in Display. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Here’s what you need to know about Google’s newest local algorithm update

Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Choosing a local marketing solution for your multi-location business

Compare 17 local marketing solutions and find the right one for your company Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce

SMBs can upload images, price lists and links for all their products or services. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too […]