The new realities of local search

How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google bringing new Shopping experience with personalization, local and better checkout to U.S. next

The redesign and new features aim to lure shoppers away from Amazon. The post Google bringing new Shopping experience with personalization, local and better checkout to U.S. next appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google brings personalized Shopping, local inventory and better checkout to U.S.

The redesign and new features aim to lure shoppers away from Amazon. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The New Moz Local Is on Its Way!

Posted by MiriamEllis Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale… Announcing: the new and improved Moz Local, to be rolled […]

Google teases Google Ads app, Local campaigns announcements ahead of Google Marketing Live next week

Google Marketing Live will be held May 14. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Key local stats every marketer needs to know

Stop thinking of local as “plumbers and restaurants,” it’s really about trillions in annual consumer spending. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Local Business Links and Reputation: Competitive Difference-Makers in SEO

How do you spot room for growth when the local SEO playing field looks too even? When you take a close look you’ll find the opportunities for growth are there–and can have direct, measurable impact on both search engine visibility and the bottom line. A future-proof strategy exists. Read the full article at MarketingProfs MarketingProfs […]

New European Google local SERPs prompt users to ‘find results on’ other sites

Google appears to be trying to prevent a formal local search antitrust complaint.  Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Searching for facts, directions, local businesses are top digital assistant use cases, says survey

Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year’s survey from Microsoft. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Find Your True Local Competitors

Posted by MiriamEllis Who are your clients’ true competitors? It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets. This evolution from a […]