Google adds ‘Black-owned’ business attribute to local listings

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Posted by MiriamEllis Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with […]

Nextdoor launches Sell for Good for easy donations to local nonprofits

Nextdoor is launching a new feature called Sell for Good, allowing users to sell items on the neighborhood-focused social network and donate the proceeds to local nonprofits. CEO Sarah Friar said that since the pandemic started, conversations about donations have increased 7x on Nextdoor . “Communities are hurting,” Friar said. “People are looking to go […]

Organic Facebook Content for Local Businesses: Building a Loyal Following

Want to build a loyal, local audience on Facebook? Wonder what types of content to post? To explore how to create organic Facebook content that builds a loyal following that turns into customers, I interview Allie Bloyd on the Social Media Marketing Podcast. Allie is the founder of Allie Bloyd Media, a company that specializes […]

Google will now notify GMB account owners by email when local listings suspended

Seen as a major step forward, the notice still won’t say explain why. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

With new ‘pilot program,’ Google again testing ads on local business profiles

The ads can’t be removed or influenced by the business owner. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Download the SEO’s Local Search Cheat Sheet!

Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts …in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide People feel rushed No local SEO […]

Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more

New features and updates are aimed at local businesses and services in the “reopening phase.” Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more

New features and updates are aimed at local businesses and services in the “reopening phase.” Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Local SEOs most focused on link building and content development, report finds

80% of survey respondents said they were also buying (local) ads on Google. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips