How to make video ads work for your local business

The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google says shortnames bug resolved, local listings restored

It’s unclear yet whether the missing reviews issue has also been fixed. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What two big studies tell us about the state of local marketing

New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

AMC Theatres Goes Local with New PPC Marketing Strategy

In 2015, the movie industry reported a record setting $ 11 + billion in world-wide ticket sales. According to the Fool.com article entitled A 2016 Outlook for the Movie Theater Industry, The U.S. theater industry is controlled by three main companies Cinemark Holdings , Regal Entertainment and AMC Entertainment. However, in the PPC Marketing world, […]

The New Moz Local Is Here! Can’t-Miss Highlights & How to Get Started

Posted by MiriamEllis Last month we announced that the new Moz Local would be arriving soon. We’re so excited — it’s here! If you’re a current Moz Local customer, you may have already been exploring the new and improved platform this week! If not, signing up now will get you access to all the new goodies we have […]

SEO Whitepaper: How Distance and Intent Shape a Local Pack

Posted by TheMozTeam In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and neighborhoods — from their local queries as well. Since we can’t always rely on searchers to state when […]

Uncover How You Stack Up in the Local Search Landscape

Posted by TheMozTeam This blog post was originally published on the STAT blog. With local search as competitive as it is, it’s no longer a question of whether or not you should optimize for local — it’s how soon. And when your goal is to get your online customers to visit your location IRL, your […]

The Case for Pinpoint Local Tracking

Posted by TheMozTeam Not so long ago, tracking a “United States” SERP could give you an accurate depiction of what a searcher would see, regardless of where in the country they were. Now, unless a searcher is actively hiding their whereabouts, Google always knows where they are and serves results that are heavily influenced by […]

Local Inventory ads rolling out of beta in Microsoft Advertising

Show ads when relevant products are in-stock nearby. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The new realities of local search

How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]