SMX Overtime: Here’s how multi-location brands can manage their local listings

Marketing strategist and SMX speaker Monica Ho explains what local businesses can do about duplicate listings and local franchise challenges. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What local SEOs should focus on in 2020

Four experts offer their top 3 recommendations for local search marketers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

2020 Local SEO Success: How to Feed, Fight, and Flip Google

Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s […]

How verticalization and zero-click will impact local search in 2020

In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO year in review 2019: Zero-click searches, BERT, local spam and more

What’s past is prologue. Here’s our recap of the stories that will shape search for years to come. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Good guides gone bad: How Google’s ‘Local Guides’ program fails businesses and consumers

Columnist Jamie Pitman talks to some of the leading figures in local search to find out what went wrong with the Local Guides program, and if enough steps are being taken to fix it. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

Google now showing ‘request quotes’ button above local pack on mobile

Large button appears above 3-pack, connected to GMB messaging. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 local commerce trends to make a big impact in 2020

We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from Uber. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

6 Local Search Marketing DIY Tips for the Crafting Industry

Posted by MiriamEllis Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $ 44 billion in 2016 in the US alone. 63% of American households engage in at least one crafting project annually, while more […]

8 Data-Driven Tips for Local Search Marketing

Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle. So what is the most effective tactic to get there without spending an arm and a leg? Local search marketing. If you are diligent and take the time to tackle the laundry […]