Facebook says it will invest $300M in local news

Facebook plans to make a significant investment in local news over the next three years, with $ 300 million going to a variety of initiatives and organizations. The company has had a rocky relationship with news publishers recently. While it’s funded programming from partners like CNN and Fox News, it’s also played a role in […]

WordPress, Google team on new CMS and monetization for local news publishers

The platform will offer “out-of-the-box integrations” with various ad and subscription systems, including Google’s. The post WordPress, Google team on new CMS and monetization for local news publishers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins

Posted by MiriamEllis Let’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?” Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or […]

Google emphasizes ‘Message this business’ in new local search test

Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Will Google Home Hub ever become a useful local search tool?

Just a few modest improvements would make Home and Home Hub more effective for local search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Local Business Reviews on Google: Ranking and Rating Trends

Business that rank among the top 3 in Google’s local search results tend to have more reviews and a slightly higher average star rating than businesses that rank in the fourth through tenth positions, according to recent research from BrightLocal. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Why Local Businesses Will Need Websites More than Ever in 2019

Posted by MiriamEllis 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top […]

The Guide to Building Linked Unstructured Citations for Local SEO

Posted by MiriamEllis This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations […]

SearchCap: Google Search Console bug, AdStage news & Local Services ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing