Facebook is working on Neighborhoods, a Nextdoor clone based on local groups

Using social networks to connect with neighbors and local services has surged during the Covid-19 pandemic, and Facebook — with 2.7 billion users globally — is now looking at how it can tap into that in a more direct way. In the same week that it was reported that Nextdoor is reportedly gearing up to […]

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? […]

Google tests local ads in Maps auto-suggest results

A local ads shows up as you start typing. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

Posted by BarryYim With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online […]

What’s behind the badge that powers Google’s local trust layer?

A new designation across Google’s business units and ad types that used to be confined to LSAs will now live within a new class of “trusted” GMB profiles. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google My Business and reviews gain in 2020 Local Ranking Factors survey

But rankings and conversions aren’t always the same thing. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google takes Local Services Ads to Europe

Searches for local services grew more than 25% YoY across European countries. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

My 8 Best Local SEO Tips for the 2020 Holidays

Posted by MiriamEllis  Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy […]

Google brings bidding to Local Services Ads

Only selected advertisers will get access to the auction during the beta period. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing