In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B marketers are wise to slow our roll. Sometimes we tend to go […]

Marketers are taking greater ownership over CX initiatives: Survey

Gartner discovered many CX responsibilities have shifted from IT, customer service and operation teams to marketing departments in the last two years. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

TikTok Self-Service Ads: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve ad platform, how businesses are developing content on TikTok, and much more […]

Marketers respond to Google Chrome cookie decision with mixture of hope and fear

Most marketers see the move as inevitable, while some express cynicism and see Google as the primary beneficiary. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

What B2B Marketers Need to Know About Experiential Content

Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly differing meanings depending on which setting it’s used in, however at the core of each definition is the fact that it all boils down to experiences. Experiential content makes us a central part of […]

Soapbox: AI will help marketers focus on being human again

By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

5 Old Habits B2B Marketers Should Leave Behind in the 2010s

New decade, who dis? We’ve officially turned the calendar to 201… er, 2020! First the first time in 10 years, we’ll all be writing a different numeral as that third digit. That’s a new habit that’ll take some getting used to.  As B2B marketers, perhaps we can take advantage of this opportunity to form a […]

Business RCS messaging: Will it ever be a workable solution for marketers?

Android users can receive RCS messaging now but it’s still an uncertain road ahead for marketers – and Apple isn’t the only problem holding us back. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

YouTube Trends: What Marketers Need to Know

Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube? To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast. Sean is a video marketing expert, host of the Think Marketing Podcast, and […]

Oracle Retail launches customer acquisition tool for commerce marketers

Consumer Insights uses first- and third-party data to help retailers identify potential customers using attributes of their best existing customers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips