Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

Automation and machine-learning analytics features are now available for email. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world

“I think that this is full of opportunities for PPC, but it’s going to be different from what we’ve been doing for the past 10 years.” Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’

It seems to be true even among brands and agencies that say the three outperform other platforms. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’

It seems to be true even among brands and agencies that say the three outperform other platforms. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Survey finds 89% of marketers seeing increased sales using location data

Data reflect increasing marketer sophistication in use of location for targeting, engagement and personalization but not measurement. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

10 Smart Question Research Tools for B2B Marketers

The post 10 Smart Question Research Tools for B2B Marketers appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

The Experience Factor: It’s Time for Content Marketers to ‘Flip the Switch’

I’d love to tell you everything. But in the spirit of brevity and relevance, I’ll cut to the moment it all clicked. While enjoying a lovely dinner with an old family friend last week, he relayed his version of a classic Maya Angelou quote to me: “You know, you meet so many people throughout your […]

Instagram Ads for Real Estate Marketers: 10 Best Practices

Sometimes I think I should quit Instagram because I spend so much time on the platform each week, but then I realize that I’d depriving myself of a true guilty pleasure that carries me through each day. Why? Because who doesn’t love scrolling through pictures and videos posted by friends, family, and business you love? […]

Marketing to the managed inbox: Why digital marketers need to own deliverability

Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Maintaining Your Focus: What B2B Marketers Can Learn From My Home Improvement Snafu

The sweet smell of fresh cedar is wafting in the breeze around my homestead this week—along with hint of marketing inspiration. Let me explain … Best-Laid Plans To take advantage of a long holiday weekend and a string of dry-weather days, my darling husband and I embarked on a “small” home improvement project: Sanding and […]