Marketers surveyed say they would choose Google Ads over SEO if they had to

A separate but thematically related survey found that only 30% of SMB owners had an SEO strategy. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

COVID-19 stories: Marketers, martech firms pivot as world goes online

Here are some encouraging stories from marketers who made quick changes to adapt. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Social Media Use Surges: How Marketers Should Respond

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format […]

Search marketers are volunteering services, support to help small businesses get through COVID-19

Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on businesses. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

8 Virtual SEO Conferences for B2B Marketers

It’s the beginning of our second week of social distancing here in Minnesota. I’ve already cleaned my house no fewer than 10 times, cleaned and organized closets, and gone on approximately 100 walks. I’m about 24 hours away from dressing my cats in costumes and putting on a (very sharp, bitey) show. But if that’s […]

Showing Up in a Time of Uncertainty: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay […]

Remote Communication Opportunities For B2B Marketers

The challenges brought about by COVID-19 are multi-faceted and permeate the lives of B2B marketers on many levels, yet they also thankfully present new opportunities. Remote work and online business communications are two of the major benefits modern B2B marketers can take advantage of now thanks to the technological advances the Internet and its 50-plus […]

Smooth Sailing: Our Guide to Effective Project Management for B2B Marketers

What does the word “work” mean to you? A dictionary would tell you that work is, “activity involving mental or physical effort done in order to achieve a purpose or result,” or maybe, “a task or tasks to be undertaken; something a person or thing has to do.” But how do we know which tasks […]

MarTech Minute: ASG MarTech launches tools for agencies and marketers

A quick round up of the latest marketing technology news and announcements. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Should COVID-19 Stop B2B Marketers From Marketing?

You’ve read the news, seen the reports, remarkable real-time graphs and updates from the CDC. Virtually all industry conferences are cancelled or postponed, major sporting events are postponed, most schools and many stores are closed and just about any venue for large crowds from malls to theatres are as empty as the toilet paper aisle […]