The Practical Steps that Help More Marketers Use Data

Everyone knows that if you want to be a savvy modern marketer, you need data. Agencies tout their expertise in data-driven marketing, big brands herald a new age driven by big data trends, and it’s standard practice to have Google Analytics set up on your website. But let’s get real. You might have Google Analytics […]

Google Game Changers: 5 Recent Updates and How They Affect Marketers

Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler of the kingdom of search. From research project to technology giant, over the last two decades Google has cemented itself as the dominating force in internet search. And while there are other rising contenders in […]

7 ways digital marketers use what happens on calls to optimize ROI

The next marketing revolution is here. It’s voice. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketers could harvest member data from closed Facebook groups as recently as June, report says

Facebook continues to struggle with user privacy after years of encouraging developers and marketers to scrape large amounts of data, as a new report shows. CNBC found that third parties could still get sensitive data on private groups, including group members’ names, as recently as June. According to CNBC, a moderator of a private Facebook […]

Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today

What should you look for in an account-based marketing (ABM) solution? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Should marketers own programmatic accounts as they do with SEM & Social?

Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. The post Should marketers own programmatic accounts as they do with SEM & Social? appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

Will GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper precautions? The post Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2018

Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Work Trip Meets Mini Getaway: A Marketer’s Guide to Vancouver for Call to Action Conference

Conferences, conferences everywhere. SearchLove here, INBOUND there. There’s no shortage of great marketing conferences to choose from, but you’ve likely got a finite budget your marketing department can put toward them. How are you supposed to know which Martech events are the best bang for your buck? We’ll make it easy for you. I mean, […]

How Marketers Are Using Original Research in Content

Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo. Read the full article at MarketingProfs MarketingProfs Daily: Content