For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport

As the need for B2B brands to reach and connect authentically with customers rises, B2B influencer marketers are evolving from transactional and intermittent campaigns to more relationship driven, Always-On Influencer engagement programs as our research from the 2020 State of B2B Influencer Marketing report found: 19% are piloting 25% run periodic campaigns 34% use an […]

5 Unheralded SEO Tools for Content Marketers

Are you using the latest search engine optimization (SEO) tools to help with your content marketing efforts? Don’t worry, as we’ve got you covered with a look at some of the most helpful SEO tools to help you refine and augment your content marketing plans. Sorting through lists of the seemingly endless number of available […]

How are marketers improving remote team communication?

With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy — and boost team morale. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search […]

How B2B Marketers Can Get the Most Out of Webinars in 2020

There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out. Now it’s looking like […]

10 Inspiring B2B Marketers Who Spark Greatness

In the Oxford English Dictionary, the word inspiration is defined as “the process of being mentally stimulated to do or feel something, especially to do something creative.” As B2B marketers working in unprecedented times, wouldn’t it be nice to be surrounded by inspiration to help us spur action, produce results, and make an impact? With […]

Facebook Creator Studio: What Marketers Need to Know

Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast. Mari is the leading expert on Facebook marketing and author of The […]

Marketers and Landing Pages: Behind the Scenes for 2020

As part of our new Conversion Benchmark Report, Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. How do our expectations line […]

No in-person events until 2nd half of 2021, marketers say

But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Agile estimation techniques help marketers manage workload

Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

B2B Marketing News: B2B Marketers Challenged By Messy Data, Instagram’s Pinned Comments, Sprout Social’s Index & Top Pandemic Emotion Study

More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data 36 percent of B2B marketers say that having messy data is a top marketing performance measurement challenge, according to recently-release report data. Topping the list at 47 percent was the inability to perform cross-platform data analysis, however, followed by a […]