How B2B Marketers Can Win at Search with Best Answer Content

Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where customers are looking. Multiple disciplines from technical SEO to creative content can be leveraged to win the search marketing game. At TopRank Marketing, we believe the best answer to this […]

Marketers, campaign success depends on actually identifying your goals

It is important to choose an attribution approach to measure success – and stick to it – because the most common mistake in campaigns is shifting mid-stream. The post Marketers, campaign success depends on actually identifying your goals appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

What the US data protection law will mean for ad tech and marketers

It’s not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next. The post What the US data protection law will mean for ad tech and marketers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land […]

Marketers can now view Shopping Campaigns in Bing Ads search terms reporting

The updated reporting grid also includes an Added/Excluded keywords column. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Optimizely lets marketers create ideas and access experiment data through new Slack integration

The testing platform’s new link with the popular collaboration tool aims to bring Optimizely’s capabilities into users’ daily workflows. The post Optimizely lets marketers create ideas and access experiment data through new Slack integration appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)

When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been […]

Adobe Experience Manager adds features to help marketers manage assets, optimize video

The company also released new tools designed for IT and developers managing app development. The post Adobe Experience Manager adds features to help marketers manage assets, optimize video appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Cybersecurity for marketers: Teamwork is key to protect data

Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions. The post Cybersecurity for marketers: Teamwork is key to protect data appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

5 Things Successful Content Marketers Do to Make Sure Their Work Gets Read

There’s a lot of content created every day — and most of it gains almost no attention. In 2015, Moz… Continue Reading The post 5 Things Successful Content Marketers Do to Make Sure Their Work Gets Read appeared first on Copyblogger. Copyblogger