What Content Marketers Can Learn From an Adept Dungeon Master

It’s probably not news to you that 91% of B2B brands use content marketing to attract, engage, nurture, and convert their audience. However, it might be surprising to learn that only 9% of those brands rate their content marketing as “sophisticated.” Sophisticated meaning that their content marketing is successful, scales across the organization, and provides […]

Crushing Conclusions: Why Content Marketers Shouldn’t Skip the Ending

We marketing writers spend a lot of time crafting a piece of content. In fact, according to Orbit Media’s most recent blogger survey, most writers spend about three and half hours crafting one blog post—which is a one-hour jump from its first report in 2014, highlighting to me the focus on quality over quantity of […]

The Pro Marketer’s Product Launch Checklist for 2018 – Whiteboard Friday

Posted by randfish What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a […]

#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)

Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing. The post #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking) appeared first on Marketing… Please visit Marketing Land for the full article. Marketing Land – […]

Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest

Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers on platforms like Instagram, Pinterest, and YouTube can command prodigious fees based on their audience size and engagement: some data suggests that a single video on YouTube by a top influencer […]

Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join… Please visit Search Engine Land for the full article. […]

Serious marketers attend SMX Advanced. Lock in best rates by next Saturday!

For more than a decade, search marketing professionals obsessed with their craft have purchased every available seat for Search Engine Land’s SMX® Advanced. This year will be no different. Don’t miss your opportunity to attend the only truly advanced search marketing conference in the nation. Join… Please visit Marketing Land for the full article. Marketing […]

Why marketers finally stopped talking about ABM (and started practicing it)

Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing. The post Why marketers finally stopped talking about ABM (and started practicing it) appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? Read the full article at MarketingProfs MarketingProfs Daily: Content