Facebook Ad Trends: What Marketers Need to Know

Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast. Rick, a Facebook ads expert, is the host of The Art of Online Business […]

Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together

Do you know that account-based marketing (ABM) is like spearfishing? Or that effective ABM requires sales and marketing departments to act like a unified soccer team? Or have you heard that some say B2B marketing may be heading for a shipwreck? These were just some of the great analogies that Jon Miller, CEO and co-founder […]

Experian’s new identity resolution service seeks to help marketers improve customer experience

The new solution, available via Experian’s MarketingConnect, connects digital and offline identities to help marketers better understand their customers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

From steep discounts on popular SaaS tools to special offers on professional courses, we’ve rounded up a few Black Friday and Cyber Monday deals for our readers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketers Need an Easier Way to Optimize Landing Pages [Introducing Smart Traffic™]

Want to capture more conversions with your landing pages? (Silly question, right?) The received wisdom is that you should A/B test and optimize until you’re converting as many visitors as possible. For years, you’ve been told by industry leaders (and, yes, by Unbounce) that A/B testing is essential to your digital marketing practice.  And why […]

Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass

It’ll take less than 10 minutes and the All-Access pass is worth nearly $ 2,000. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Hiding Out: How B2B Marketers Can Adapt to Hidden Like Counts

Doesn’t anyone like me? Where have all my likes gone? Likes on Instagram are being hidden, as the Facebook-owned firm recently began expanding a test program hiding the number of likes — or more accurately the small heart buttons we click to show support — that posts on the platform receive, showing the total number […]

Why California’s New Data Privacy Law Matters to Marketers Everywhere

Be compliant or be complacent. These are the two options facing brands and marketers today, as data privacy laws continue to increasingly take hold. For those paying attention, it’s been clear for some time that Europe’s GDPR regulations were only the beginning of a global effort to formalize and enforce protections for internet users and […]

How to Use Instagram Hashtags for Business: A Guide for Marketers

Wondering how to use hashtags to improve your visibility on Instagram? Looking for a guide to follow? In this article, you’ll discover a complete guide to using hashtags strategically across Instagram feed posts, story posts, and IGTV posts. The Basics of Using Instagram Hashtags for Business A lot of people struggle with Instagram hashtags. They […]

5 Key ABM Trends for B2B Marketers to Track Heading into 2020

I’ve attended two B2B conferences in the past few months – B2B Sales and Marketing Exchange in Boston, and MarketingProfs B2B Forum in Washington DC – and at both, account-based marketing was unmistakably top-of-mind. A majority of sessions and conversations evoked the term in some fashion, matching the trend I’ve noticed online and in client […]