Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year

For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

B2B marketers are struggling to produce enough content amid the pandemic 35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their […]

How marketers should plan for implementing automation

Planning and goal-setting prior to implementation is key to success. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How marketers can get the highest ROI out of podcasts

Planning, content and guest selection are at the foundation of a successful podcast strategy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic

Each year, Content Marketing Institute releases a new version of its B2B Content Marketing Benchmarks, Budgets, and Trends report, providing a timely contextual snapshot of the discipline at large and its ever-shifting landscape. Needless to say, this year’s edition hits differently. While there is always change and evolution afoot in the annual study’s findings, 2020 […]

Marketers hopeful for late 2021 in-person conferences

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketers hopeful for late 2021 in-person conferences

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What Digital Asset Management is and why marketers should care

How enterprises are using DAMs in 2020 and why COVID is increasing adoption. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

A Short Guide to Psychology-Based Copywriting

The best thing about copywriting is it is as much a science as an art. Great copywriters realize this, and that’s what distinguishes them from the average copywriters. You don’t have to be some word warlock to create a persuasive ad copy. All you need to do is discover how to tap into your target […]

5 Ways B2B Marketers Can Boost Productivity and Focus

Across every industry, profession, and discipline, work productivity is in peril. How could it not be? Outside distractions have mounted over the course of the year, from a global pandemic to rampant social unrest to a headline-hijacking presidential election, all in the midst of economic turmoil. Through it all, many of us have been acclimating […]