Fullscreen offers marketers another YouTube brand safety tool

With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform. The post Fullscreen offers marketers another YouTube brand safety tool appeared… Please visit Marketing Land for the full article. Marketing Land – Internet […]

2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers

For content marketers, each year’s publication of the B2B Content Marketing Benchmarks, Budgets and Trends Report should be truly exciting. Even more than the latest iPhone announcement. In fact, especially more than the latest iPhone announcement. Don’t get me wrong: I love a slightly bigger screen, creepy new camera features and a higher price tag […]

Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Marketers struggle to keep up with content creation demand for their personalization efforts

Businesses may need to invest more resources in content creation efforts. The post Marketers struggle to keep up with content creation demand for their personalization efforts appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’

It’s about finding the opportunity to generate attention, he said, by subverting platforms and expectations. The post Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’ appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens

Separately, the two marketing intelligence companies are choosing to make available valuable information from their platforms. The post Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Connect with the best and brightest marketers at SMX East

Community meetups, cocktail receptions, and more. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why Content Marketers Need Editors

I’m good at math. If you looked at my standardized test results from when I was back in school, you’d… Continue Reading The post Why Content Marketers Need Editors appeared first on Copyblogger. Copyblogger

Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold

Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in? Or which Disney princess best represents your personality and relationship ambitions? via GIPHY Don’t be shy. I’m a Gryffindor wizard through and through—and apparently, I’m more of a Jasmine than an Ariel. And I know all this thanks to […]

Why Marketers Are Disenchanted with SEO

Just over two decades ago, search engine optimization (SEO) burst onto the internet scene and kicked the digital marketing doors wide open. Today, marketers consider SEO an effective and required part of their digital marketing mix — well, some of us at least. Many thought leaders, marketers, and brands have speculated that SEO is dead, […]