2019 B2C Content Marketing Benchmarks, Budgets, and Trends

Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute. Read the full article at MarketingProfs MarketingProfs Daily: Content

Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful?

The post B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful? appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Guide to Social Media Marketing

Did you know that more than 3 billion people around the world use social media every month? While many turn to social networks like Facebook and Twitter to stay in touch with friends and family, almost 40 percent of users follow their favorite brands on social media. Now that more and more consumers are learning about businesses and interacting with them […]

How Bill Belichick influences marketing team leadership and mentoring

Finding the best position for each team member to help them succeed guides everyday thinking – from account assignments to delegation and mentoring. The post How Bill Belichick influences marketing team leadership and mentoring appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Marketing Day: Conversion rate optimization, out-of-home programmatic inventory, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Conversion rate optimization, out-of-home programmatic inventory, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them

The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing. Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the deluge of marketing messages inundating consumers […]

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

The post Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Compare 15 top marketing automation platforms

Find the right marketing automation platform for your business. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]