Grow Your Business with these 10 Free Marketing Ideas

People do business with brands they trust. But how can you build lasting trust among your audience? It starts with marketing.  The reason is simple: If your audience doesn’t know about you, how can you begin establishing that trust in the first place? If you’re marketing your business, kudos. You may already have an edge […]

Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads. Read the full article at MarketingProfs MarketingProfs Daily: Content

Get a primer in digital marketing skills with this online course

TL;DR: Learn to get more out of your social media accounts and make your content perform better on Instagram, Facebook, an dmore with The SEO and Social Media Ads Certification Bundle for $ 29.99, a 97% savings as of Aug 2.  Sure, you may know how to update your Facebook page, but do you know […]

6 New Rules for B2B Marketing in the COVID-19 Era

I was supposed to go to an Alanis Morissette concert this July. When the pandemic hit hard in March, I wasn’t ready to cancel my ticket yet. Surely, surely we would have it sorted in time for an outdoor concert four months from now. I held out hope. Then, in June, she rescheduled for July, […]

10 Examples of Interactive Content Marketing Done Right

Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. The latest Buzzfeed Quiz offering, an even more interactive. If you’re not creating interactive content already, this is a great way to expand […]

20 B2B Influencer Marketing Pros to Follow from Top Brands

Recently we published the 2020 State of B2B Influencer Marketing report after surveying hundreds of B2B marketers about their experiences, best practices, tools, budgets and plans for the future. In an environment where B2B marketing is decidedly digital and marketers are hard pressed to squeeze more productivity out of fewer resources, credible information about marketing […]

B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data

Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data. MediaPost How microsegmenting boosts […]

Boosting and Deepening Engagement through Empathy in B2B Marketing

Empathy is more than a buzzword. It’s not a box to be checked, or an added finishing touch for content. If B2B marketers want to successfully engage human audiences and break free from the deluge of irrelevant messages swirling around today’s customers, empathy needs to be at the center of all strategic initiatives from start […]

What to Look for with a Free Email Marketing Service

Email marketing is the most efficient way to communicate and build a relationship with your audience. It allows you to speak with them directly through their inbox, at a time that’s convenient for them.  Email marketing is such a valuable tool for small businesses, in fact, 79% of small business owners say email marketing is […]

Outsourcing Content Marketing? Here’s How to Make That Partnership Successful

Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here’s practical advice for doing that. Read the full article at MarketingProfs MarketingProfs Daily: Content