Verified Expert Growth Marketing Agency: NoGood

NoGood CEO Mostafa Elbermawy describes how they evaluate a client’s growth challenges by quoting Zen teacher Hunryu Suzuki: “In the beginner’s mind there are many possibilities; in the expert’s mind there are only a few.” Rather than deferring to in-house playbooks, NoGood adopts an open mind combined with a methodical, data-driven approach to find untapped […]

10 Marketing Channels You Need to Try in 2019

Even though Google and Facebook’s share of the digital advertising market is expected to drop this year, data from research firm eMarketer shows that the so-called duopoly will still control roughly 60% of that market—or about $ 77 billion. Within that other 40%, there are a surprising number of alternatives. Traffic may not be as […]

Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

Automation and machine-learning analytics features are now available for email. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

What Every Startup Needs to Know Before They Select a PPC Marketing Agency

As someone who has been fortunate enough to be a part both the Startup and Digital Agency World, it pains me to witness the many recurring mistakes that are happening by bringing these two worlds together. The Agency wants the business and the Startup wants the best and smartest people to “grow their baby”. It […]

Why Storytelling is Essential in Online Marketing

As Marketers our job is to not only interpret analytics data, but to also provide a summary of the performance and apply recommendations for future strategies, forecasting and on-going testing. However, this standard metric of decoding is not enough and we need to find a better way to communicate successes and failures that the client […]

Major marketing cloud vendors enter crowded CDP field

Adobe, Oracle and Salesforce address customer data platform products. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

5 Content Marketing Statistics to Improve Your 2019 Strategy

Content and its promotion have come a long way in the past decade. Back in 2009, content marketing was still just content production and focused on improving the writing you have on site. Off-site marketing practices were still in their infancy, and a mere five years ago, some were labeling it unsustainable. Today, as 74% […]

Why Startups Need Diversification In Their Online Marketing Strategy

Have you ever heard this joke before? A Financial Planner and PPC Marketer walk into a bar… Probably not. However, the strategy that they would advise their clients on would be quite similar. If there was (1) one piece of advice I would give Startups (especially Early Stage), it would be diversification…  and a lot […]

Here’s how you align marketing strategy with your customer’s journey

SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Facebook’s Video Creation Kit, New Mary Meeker & Adobe Trends Reports, Google Buys Looker, & AV Studies

The post Digital Marketing News: Facebook’s Video Creation Kit, New Mary Meeker & Adobe Trends Reports, Google Buys Looker, & AV Studies appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®