Content Marketing Interview: Margaret Magnarelli on Applying Journalistic Integrity to Content Strategy #CMWorld

Content marketers come from all sorts of different backgrounds, with each bringing its own distinct and valuable perspective. Recently we shared our chat with Andrew Davis, whose history in television inspires him to think like a TV executive when strategizing his content. Today we’re highlighting the insights of Margaret Magnarelli, whose ingrained journalistic mindset fuels […]

LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners

Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr now have integration capabilities with LinkedIn’s Audience Engagement API. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

CMO Maria Pergolino Charts the Path to Creating an Industry Category with Strategic Marketing #B2BSMX

What is the ultimate goal for any business or marketing unit?  There are many valid answers to this question. But I think the subject of Maria Pergolino’s REVTalk on Tuesday morning at B2B Sales and Marketing Exchange (B2BSMX) in Boston offers a worthy aspiration for just about any organization: creating a category.  Brands that are […]

What’s the right approach to online marketing for your business?

Don’t fall into the trap of the latest marketing hack. Here’s a look at a few reliable marketing approaches that get consistent results. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers

It limits targeting options to keep advertisers from running discriminatory ads. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

B2B Sales and Marketing Exchange Wrapup #B2BSMX

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The Future of Marketing As Seen By Randi Zuckerberg #DSMPLS

“Technology is changing the way we do business.”  Said everyone, ever.  Marketers know technology is changing how we interact with our audience. But knowing it’s happening and doing something about it are two very different things.  Randi Zuckerberg is no stranger to technology and its effects on business, daily life, and social structures. As the founder […]

Joseph Lindberg of Land O’Lakes Outlines How to Build a Marketing Dashboarding Discipline #DSMPLS

Marketing measurement. It’s absolutely essential, but perhaps one of the hardest marketing disciplines to master. Why? As Joseph Lindberg, Digital Communications Editor for Land O’Lakes, Inc., told a room of marketers at Digital Summit Minneapolis this week: “Measurement is a loaded term. It means many things to many people.” It’s true. Measurement can be thought […]

Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More

The post Digital Marketing News: Google Indexing Podcasts, Unity’s Rising Marketing Value, Facebook’s Flashy Slideshows & More appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Pantheon’s Roland Smart Details the Secret to Agile Marketing Transformation #DSMPLS

Run a Google search for “agile marketing” today and you’ll see 144 million results. It’s an insanely hot topic, which has steadily grown more applicable and desired from it’s “Scrum” beginnings. Why are marketers today so obsessed with agility? Roland Smart, podcaster, author of “The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage” and […]