Marketing Day: Facebook opens Watch, Unilever says no to paid followers & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook opens Watch, Unilever says no to paid followers & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

CRO Hero: Sam Clarke, Director of Growth Marketing at Placester

Admittedly, Conversion Rate Optimization is not the most sexy term in the marketing world – but if you’ve ever run an A/B test where the variant won by a landslide, or made a website design change that led to a significant increase in product purchases, you know firsthand how exciting and powerful CRO can be […]

Beyond the Hype Cycle: It’s Time to Redefine Influencer Marketing

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges. It could be new technology, a new strategy or tactic, some new thing. There are wild predictions about how the thing will revolutionize the […]

GDPR’s relationship with marketing, the EU and you

The European Union’s General Data Protection Regulation (GDPR) went into effect May 25, 2018, bringing with it new privacy requirements that can affect businesses around the world. We’ll answer the big questions, so you can get back to marketing your small business while remaining in compliance. Who needs to pay attention to GDPR? Nearly everyone. […]

Get the agency guide to video marketing

Learn tips & tricks for making video marketing easy and affordable. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The basics of working with Amazon Marketing Services

Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) against Google AdWords. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing Day: Google updates Ad Settings, Facebook PR head leaves & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google updates Ad Settings, Facebook PR head leaves & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

SearchCap: LiveRamp targets Bing Ads, Amazon Marketing Services & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering […]

11 Places to Find Royalty-Free Background Music for Marketing Videos

11 Places to Find Royalty-Free Background Music for Marketing Videos Brad Smith Last updated: June 14, 2018 Marketing Ideas Video marketing should be an essential part of your marketing strategy in the future, if it isn’t already. 72 hours of video is uploaded to YouTube every minute. And according to Cisco, by 2021, 82% of […]