Practical Advice for Keeping Your Holiday Marketing Campaigns Streamlined

Automation is the key to making sure that your business runs smoothly and that you can concentrate your time on meaningful (rather than mundane) tasks. As we approach the holiday season, automating customer outreach becomes that much more important to ensuring that no one falls through the cracks and that you’re hitting your customers with […]

Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics

Part art, part science, all business. This is the credo under which Hal Werner operates. As Global Manager of Digital Marketing & Strategy for Mitel, he’s responsible for overseeing the telecommunication company’s marketing programs from a holistic view, and understanding how all the pieces fit together. Coming from a background in copywriting and content strategy, […]

Airship Journeys launches to enable better cross-channel marketing

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Email marketing: It’s the audience, stupid

The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Instagram Tests Hiding Likes, Brand Trust Priorities Report, & Facebook’s New Brand Tools

The post Digital Marketing News: Instagram Tests Hiding Likes, Brand Trust Priorities Report, & Facebook’s New Brand Tools appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Break Free B2B Series: Clare Carr on Using Data to Drive Content Marketing Success

Intertwined from the start. For marketing executive Clare Carr, digital marketing and data have been a packaged deal since the beginning of her career. But for most marketers, while data is plentiful, leveraging that data (and diriving actionable insights to improve content strategy) is an evolving challenge. Most of us are just beginning to scratch […]

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Posted by MiriamEllis A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular […]

How to Leverage Sales Teams for PR and Content Marketing

Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs MarketingProfs Daily: Content

5 B2B Brands Innovating with AR & AI Marketing

Augmented reality and artificial intelligence aren’t just for B2C marketers anymore, and as we move into 2020 we’re likely to see a new decade of B2B that keeps moving farther away from “Boring-To-Boring” and towards more to B2C-like experiences. AR and AI are a key part of what consumers increasingly expect to find in those […]

CPG marketing platform Quotient buys location data provider Ubimo

The deal continues Quotient’s evolution beyond its origins as Coupons.com Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips