Why SEO & Influence are Critical to Pandemic Era Content Marketing

On this Memorial Day of 2020, it is important we remember those who have made the ultimate sacrifice serving our country – not only in the military, but those on the front lines of fighting the COVID-19 pandemic. Thank you to first responders, law enforcement, healthcare workers and all that support them! The health and […]

Determining the Perfect Marketing Budget For Your Company

We are well aware of the fact of how important marketing is when it comes to growing your business. You have a great idea, but you do not know how to convey it to your audience. Marketing is there. You want to widen your reach; marketing will take care of it. You want brand recognition, […]

How Does PR Help in Brand Building?

When it comes to building a brand, PR should not be considered secondary to advertising. The time has changed, and now publicity makes a brand while advertising maintains it. No doubt that the PR toolkit contents are continuously changing. Communication channels have been developing as per the consumer requirements. In the current scenario, more and […]

Why B2B marketing automation, and martech in general, are still key

As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant messaging. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing during COVID means ongoing experimentation [Video]

Why you should continue to test and adjust messaging as customer needs and behaviors shift. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

B2B Marketing News: Biggest B2B Differentiators Study, Facebook Buys Giphy, LinkedIn Prepares Stories, & Facebook’s New Video Chat

B2B Decision-Maker Survey: COVID-19’s Impact on Marketing, Buying, and Sales 65 percent of enterprise B2B buyers now view online interactions as being more important than traditional vendor conversations, one of several findings of interest to digital marketers contained in newly-released U.S. B2B pandemic response survey data. MarketingProfs Facebook just bought Giphy Facebook has acquired popular […]

How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]

MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the full article at MarketingProfs MarketingProfs Daily: Content

How to Measure Changing Marketing Goals During a Crisis

In recent months, I’ve been listening to Paramore’s song “Hard Times” a lot. Their 2017 hit talks about struggling to overcome challenging circumstances above ’80s-inspired new wave pop. It’s a bop, as the kids say, and confronts hardship — truthful and emphatic with a spoonful of sugar. via GIPHY During this global health crisis, I’m […]

How to evaluate content marketing opportunities during COVID [Video]

“It’s easy to get to get stuck on the pandemic, but how it’s impacting day-to-day lives ties a lot to different businesses,” said Amanda Milligan on Live with Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

9 Simple Steps to Become a Great Brand Storyteller

Connecting with your customers is the heart and soul of a successful business. Because after all, you are dealing with these people, subduing weak points, resolving their troubles, and providing excellent customer service. Profit is something you get as a byproduct of a prospect business and delightful customer experience. The art of storytelling has been […]