The Beginner’s Guide to Direct-to-Consumer Marketing

In college, my roommate had her mattress mailed to our apartment—which sounded weird, because how was that going to fit in a mail truck—and it showed up in a box. A full-size mattress was folded up and squeezed into a box and dropped off on our porch.   Direct-to-consumer businesses are changing the game. For […]

Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions

The post Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Choosing a marketing automation platform

Who are the major vendors? What should I be looking for? What are the costs? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

10 Content Marketing Goals Worth Pursuing

Ever wonder why content marketing works so well for some businesses — but doesn’t seem to do anything at all… Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger. Copyblogger

Make your content better with social media and marketing automation

Content pollution is real. Are you part of the problem? Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

8 Audience Targeting Strategies from Digital Marketing Experts

Audience targeting is just what it sounds like: the practice of using data to segment consumers by demographics or interests in order to find the holy grail that is the right person on the right device at the right moment. With audience targeting, you’re more likely to reach consumers interested in your products or services […]

Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence

Fortune favors the influencer – especially when combined with an unusual experiential marketing tactic and a new pair of sneakers. The post Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

Want 98% Open Rates? Launch An SMS Marketing Program For Your Online Store

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email. Text marketing creates a branded ecosystem […]

How to Get It Done: Project Management Tips for Content Marketing Managers

When I was in high school, we had a science class project in which we were grouped into teams, and tasked with building a catapult. Whichever contraption could launch a tennis ball the farthest would win the contest. We quickly learned that the hardest part wasn’t constructing the actual catapult. It was wrangling all the […]

Seth Godin on the Future of Marketing

Well, I’m back in the United States from my family trip around the world. Although not officially home in Boulder,… Continue Reading The post Seth Godin on the Future of Marketing appeared first on Copyblogger. Copyblogger