Marketing Day: Europe punishing sites with illegal content, digital ad spend on the rise & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Europe punishing sites with illegal content, digital ad spend on the rise & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – […]

Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

16 Accessible and Affordable Music Marketing Tips

If 15-year-old Conor were around—with curly hair down to his eyes and a sweaty Minor Threat t-shirt on his back—he would argue that marketing isn’t punk rock. And perhaps he’s right. If there’s a Dead Kennedys deep cut about long-tail keywords, I’ve not yet had the pleasure of hearing it. But, that perspective is naive. […]

Digital Marketing News: Reddit’s Redesign, Yelp’s Growth, Facebook Pages Admin Changes, & B2B Engagement Stats

How B2B Audiences Engage With Business Content Online A new Clutch survey explores how B2B audiences encounter business content online, and their preferences for consuming it, with business content about technology the leading topic. Clutch Facebook pages with large U.S. following to require more authorization Facebook is requiring two-factor administrator authentication for large U.S. pages, […]

How to Measure the ROI of Your B2B Content Marketing Campaigns

This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want. Read the full article at MarketingProfs MarketingProfs Daily: Content

Set the Strategic Goals that Drive Your Content Marketing

There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague. Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode? Because that word content is there, the content […]

The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes

From the Russian ad debacle to the Cambridge Analytica scandal to suffering a major stock price blow just a few short weeks ago, Facebook has been making less-than-stellar headlines the past few months. Users are concerned about their privacy and how their data is being used—and brands and marketers are wondering whether the platform will […]

How Successful Marketing Writers Plan Their Content

I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on […]

How to Get Sales Prospects to Care About Your Marketing Content

Creating content is a waste of time if your target audience isn’t consuming it. Here are three steps to creating content that prospects will care about. Read the full article at MarketingProfs MarketingProfs Daily: Content

Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]