Automated marketing technology opportunities: Enhancing human opportunity

We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: More Facebook Stories Updates, CCPA Shakes Up the Ad Industry, GDPR Compliance in the U.S. & More

Image Credit: Marketing Land Facebook Unveils New CTA for Brand Stories Facebook has been hot on the Stories train and shows no signs of stopping with their latest update. With their recent update to Stories, users can now send messages to brands and businesses directly from Stories ads. This change allows brands to drive more […]

In a World, Where Your Marketing Is Too Intelligent to Ignore …

You have the opportunity to help your ideal prospects with the problems they struggle with or the desires they’d like… Continue Reading The post In a World, Where Your Marketing Is Too Intelligent to Ignore … appeared first on Copyblogger. Copyblogger

Artificial Intelligence and Marketing: What Marketers Need to Know

Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer on the Social Media Marketing Podcast. Paul founded the Marketing AI Institute, the Marketing AI conference, and PR 20/20. He’s also […]

B2B Marketing Fitness: 16 B2B Experts Share Top Tips for Optimized Performance #mpb2b

In a world where shiny object marketing and weight loss fads equally distract from reaching our potential, there are many parallels between improving physical health and optimizing B2B marketing effectiveness. Just like world class athletes, top B2B marketers focus on key areas for improvement starting with goals and including the right mix of data insights, […]

5 Ways to Measure Your Instagram Marketing Results

Do you need a better way to report on your Instagram marketing results? Are you looking for ways to measure your Instagram posts and stories? In this article, you’ll learn how to combine data from Instagram Insights and other third-party tools to get a complete picture of your Instagram marketing activities. #1: Compare Your Instagram […]

The Betty Crocker Secret to Email Marketing that People Want

You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need… Continue Reading The post The Betty Crocker Secret to Email Marketing that People Want appeared first on Copyblogger. Copyblogger

17 Revealing B2B Marketing Insights From Poll Data

The revelations people provide when they respond to online marketing polls include a wealth of industry information. Poll data shows what marketers are thinking about in a variety of important subjects, ranging from everyday tasks to far-reaching future trends. Over the past four months, we’ve utilized our TopRank Marketing Twitter channel to publish a weekly […]

MarTech Overtime: Why a marketing data re-architecture creates more agile marketing

During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Content Marketing Lessons from Music Icon Lizzo

Here in Minnesota, home of TopRank Marketing and birthplace of yours truly, we tend to take great (excessive?) pride in famous figures who carry the “one of us” label. When you encounter a Minnesotan in the wild, you’re very likely to overhear some level of boasting about Prince, or Bob Dylan, or F. Scott Fitzgerald. […]