Introducing the Periodic Table of Digital Commerce Marketing

Packing an astonishing amount of information into an easy-to-digest visual, it’s well worth the download. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Introducing the Periodic Table of Digital Commerce Marketing

Packing an astonishing amount of information into an easy-to-digest visual, it’s well worth the download. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

24 Essential B2B Influencer Marketing Statistics

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $ 15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an influencer marketing program. Even […]

The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)

Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you.   Digital marketing […]

Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

Facebook Adds ‘One-Time Notification’ API to Messenger for Business Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today Twitter says ad tech and product updates will […]

Shopify revenue grew 47% in Q4 as merchants take advantage of new marketing capabilities

The e-commerce provider reported annual revenues of $ 1.57 billion and continues to invest in new technology. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

5 Ways to Humanize B2B Content Marketing

“You’ve really got to put yourself out there. Don’t be too stiff.” “Be honest and sincere!” “Be vulnerable and relatable… and it doesn’t hurt if you can make ‘em laugh.” Is this advice for a middle-aged man trying online dating for the first time? Or is it advice for B2B marketers? Given the proximity to […]

7 Free Training Resources for Digital Marketing Agencies

Bringing on additional help as a digital marketing agency owner can be a necessary but equally daunting task. Finding and onboarding help can take up hours of valuable time that you may not be able to lose. So what are your options? Finding qualified contractors who are highly skilled can be even more difficult. Experienced, […]

Attend Search Marketing Expo next week for FREE

Join hundreds of search marketers next week in San Jose for an unrivaled training experience! Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

FTC votes to review influencer marketing rules & penalties

Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The Endorsement Guides for advertising need to be updated. “When companies […]