Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

Posted by randfish The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday. Click […]

The State of Healthcare Content Marketing

Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight. Read the full article at MarketingProfs MarketingProfs Daily: Content

Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Snapchat Remains Teens’ Favorite Social Platform, Instagram Their Top Marketing Channel Snapchat has remained the top social platform among teens, who also see Instagram as the best way for brands to communication with them, according to Piper Jaffray’s latest semi-annual “Talking Stock with Teens” survey. MarketingCharts LinkedIn Teamed Up With Tenor to Add GIFs to […]

Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

Join Us for a Live Workshop on Modern Email Marketing

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for […]

Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. The post Voice agents and interfaces will require many new marketing strategies appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

How to use email marketing to adapt to Facebook’s new algorithm

With 1.4 billion daily users, there is a staggering amount of content published on Facebook every day. To help us sort through all of that information and ensure that our news feeds show us the posts we’re most likely to engage with, Facebook constantly makes adjustments to the algorithm that ranks content. In the past, […]

Contest Marketing: A Powerful Form of Content Marketing

See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers and prospects a great experience. Read the full article at MarketingProfs MarketingProfs Daily: Content

Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]