A Step-by-Step Guide to Develop a Content Marketing Strategy That Converts

Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed at the prospect of figuring out how to develop a content marketing strategy. What content should you produce? How often? And where should you post it? We’re going […]

Enterprise B2B Influencer Marketing Interview: Angela Lipscomb, SAS

The post Enterprise B2B Influencer Marketing Interview: Angela Lipscomb, SAS appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

The post Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

How to Win Friends Who Influence People: SAP Ariba’s Amisha Gandhi on Marketing Smarts [Podcast]

SAP Ariba’s vice-president of influencer marketing, Amisha Gandhi, discusses the company’s approach to building lasting relationships with industry influencers. Read the full article at MarketingProfs MarketingProfs Daily: Content

Email marketing turns 40: Here’s how it still benefits your business

Believe it or not, 2018 marks 40 years since email was first used for marketing purposes. Rather than nearing midlife-crisis territory, however, email marketing remains very much in its prime. When used correctly, it’s a cost-effective way to promote your products and services, and ultimately drive business. Email marketing has evolved significantly over the past […]

5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro

Research has shown: consumers don’t trust the companies they buy from. They don’t trust ads. And they definitely don’t trust marketers.  Trust in marketing is on a decline – between internal stakeholders and customers. In fact, according to a study by Fournaise Group, 80% of CEOs simply don’t trust marketers at all. Trust is the […]

The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform

[Reminder] Live Webinar: Thursday, October 18, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: The open marketing cloud, Bing improves web crawler efficiency, more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Create a Video Marketing Strategy

Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals. Read the full article at MarketingProfs MarketingProfs Daily: Content