UK eyeing fines for social media content moderation failures

 A UK minister has suggested the party is open to bringing in financial penalties or otherwise changing the law in order to encourage social media firms to improve their content moderation processes. Read More Social – TechCrunch

You can have your own social media team for just $25,000 a month

Tom Bilyeu has a vision. It’s of a world in which Tom Bilyeu’s wisdom is available to you, aspiring business leader bereft of foresight, at any time, on any platform, in any medium, always and forever. “My product is educational content that changes your life,” says Bilyeu, 41, whose social media feeds are a never-ending […]

8 Fundamental Elements of a Successful Social Media Marketing Strategy

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social […]

Social Native raises $8 million to build a new social media ad platform

 No one, it seems, has come up with a good way to harness all the videos, photos, and tweets that budding creators post every day on YouTube, or the Facebook media juggernaut, or its smaller Snap-pier rivals. Read More Social – TechCrunch

3 Awesome Reasons Why Businesses Need Social Media

Still on the fence about social media marketing? Here are three ways social can help boost your marketing efforts. Social Media Today RSS

How to protect yourself when social media is harming your self-esteem

Social media can help us feel more connected to our friends, even when we’re far away. But, for many of us, the culture of of oversharing and #humblebragging can have a serious impact on our self-esteem. SEE ALSO: One social network ranked worst for young people’s mental health and wellbeing With 10 million new photographs […]

8 Tips for Conducting an Effective Social Media Audit

Conducting a social media audit is an essential element in optimizing your strategy. Here are some key tips and notes to keep in mind. Social Media Today RSS

5 Helpful Tips to Inspire Employee Advocacy on Social Media

When it comes to building out your brand’s social media marketing strategy, one of your primary objectives is crafting a multi-channel amplification plan for sharing content that raises awareness, fosters engagement, and ultimately helps drive new leads. For many, this means mapping tactics and time to specific brand-owned social channels. But there may be one […]

7 Tips for Increasing Social Media Engagement

This is a guest contribution from Kristie McCollum. When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to keep your marketing content engaging even as trends change. Whether you are just starting a blog or have been blogging for […]

Social Media Marketing Report: Does Your Engagement Measure Up?

If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content […]