Guide to Social Media Marketing

Did you know that more than 3 billion people around the world use social media every month? While many turn to social networks like Facebook and Twitter to stay in touch with friends and family, almost 40 percent of users follow their favorite brands on social media. Now that more and more consumers are learning about businesses and interacting with them […]

Pew: Social media for the first time tops newspapers as a news source for US adults

It’s not true that everyone gets their news from Facebook and Twitter. But it is now true that more U.S. adults get their news from social media than from print newspapers. According to a new report from Pew Research Center out today, social media has for the first time surpassed newspapers as a preferred source […]

The Top 8 Social Media Metrics for Advertisers

Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?” If all of these questions are making your head spin, you are not alone! With so many […]

Blog and Social Media Use by Fortune 500 Companies in 2018

Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth. Read the full article at MarketingProfs MarketingProfs Daily: Content

Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage

Blogs are booming. Instagram interest is on the rise. Facebook is forever fashionable. And LinkedIn continues to lead the pack. These all reflect trends found among Fortune 500 companies on social media, according to recent research from the University of Massachusetts Dartmouth’s Center for Marketing Research. We scoured UMass Dartmouth’s research in search of key takeaways […]

Twitter’s Jack Dorsey kicks up social media storm over ‘hate mongering’ against India’s Brahmins

(Reuters) — Twitter CEO Jack Dorsey has kicked up a social media storm in India after a picture of him with a placard saying “smash Brahminical patriarchy”, referring to the highest Hindu caste, went viral in one of the company’s fastest-growing markets. The picture, posted on Twitter on Sunday by a journalist who was part […]

Pay only $29 for this extensive set of courses in social media marketing

We hate to break it to you, but posting perfectly-edited photos on Instagram during “prime time,” writing a few advice pieces on Medium, and posting Gary Vee inspired updates on LinkedIn do not exactly constitute as social media marketing. Real social marketing involves a deep understanding of the inner workings of different social platforms — […]

Search engines still dominate over social media, even for millennials

New research suggests when information gathering really matters, users turn to search engines. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Limiting social media use reduced loneliness and depression in new experiment

The idea that social media can be harmful to our mental and emotional well-being is not a new one, but little has been done by researchers to directly measure the effect; surveys and correlative studies are at best suggestive. A new experimental study out of Penn State, however, directly links more social media use to […]

Social media content and analytics startup PressLogic raises $10M from popular Chinese selfie app Meitu

PressLogic founders Ryan Cheung and Edward Chow PressLogic, a Hong Kong-based social media content and data analytics startup, announced today that it has raised a $ 10 million Series A+ round from Meitu, developer of the popular Chinese selfie app. PressLogic will use the funds to launch its new lifestyle brand GirlStyle and enter e-commerce with […]