Social Media ROI: How to Measure Your Social Marketing

Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. […]

Seven Social Media Content Trends for 2020 and Beyond [Infographic]

If “go to where your customer are” is good advice–and it most likely is–then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of. Read the full article at MarketingProfs MarketingProfs […]

How to Onboard Social Media Marketing Clients: A Checklist for Consultants

Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively. Why a Social Media Marketing Onboarding Process Is Important […]

How to Promote a Documentary Storytelling Series on Social Media

Does your marketing include episodic video content? Wondering how to promote your series? In this article, you’ll discover how to release and promote a documentary storytelling series on social media. Why Marketers Should Consider Documentary Storytelling Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights […]

Social media 2020: The top features, formats and trends to get familiar with this year

Video, machine learning, and shoppable posts are among the top trends to look out for in 2020. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

What to expect in digital media in 2020

As we start 2020, the media and entertainment sectors are in flux. New technologies are enabling new types of content, streaming platforms in multiple content categories are spending billions in their fight for market share and the interplay between social platforms and media is a central topic of global political debate (to put it lightly). […]

Facebook bans deceptive deepfakes and some misleadingly modified media

Facebook wants to be the arbiter of truth after all. At least when it comes to intentionally misleading deepfakes and heavily manipulated and/or synthesized media content, such as AI-generated photorealistic human faces that look like real people but aren’t. In a policy update announced late yesterday, the social network’s VP of global policy management, Monika […]

Our 10 Top Social Media Marketing Posts of 2019

Throughout 2019 social media marketing has continued to be a source of opportunity, change, and contention in the marketing world. We’ve done our best to keep on top of many industry changes as they happen, while also offering helpful insight and research-based strategy. We’re quite fortunate to a great group of social media marketing professionals […]

13 Top B2B Social Media Marketing Trends & Predictions for 2020

The post 13 Top B2B Social Media Marketing Trends & Predictions for 2020 appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Social media advertising woes: Where do brands fall short?

Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips