From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch

Engagement is down. Trust is dwindling. And the most popular social media marketing platform is now riddled with uncertainty. For marketers, the social space has never felt more daunting or perplexing. Luckily, Social Media Examiner recently released its 2018 Social Media Marketing Industry Report, the latest annual snapshot of where things currently stand in this […]

Employee Engagement and ‘Intelligent Inbound’: SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]

Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses “intelligent inbound marketing,” enhancing employee engagement, and cultivating balance within a marketing organization. Read the full article at MarketingProfs MarketingProfs Daily: Content

Attention + intensity: Tips for navigating the new age of media strategy

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. The post Attention + intensity: Tips for navigating the new age of media strategy appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Technical SEO, media strategies & Facebook ad spend since Cambridge Analytica

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Technical SEO, media strategies & Facebook ad spend since Cambridge Analytica appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Bots are not a cure-all for hate speech on social media

GUEST: Facebook’s recent struggles with data and user privacy come at a terrible time for them. While the privacy of their users should be of utmost importance, they’ve also had to work on new technology that addresses concerns around brand and user safety when it comes to hateful content. In fact, the E.U. has already […]

Customer acquisition on social media — with your own data

At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. The post Customer acquisition on social media — with your own data appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Pro-Trump social media duo accuses Facebook of anti-conservative censorship

Following up on a recurring thread from Mark Zuckerberg’s congressional appearance earlier this month, the House held a hearing today on perceived bias against conservatives on Facebook and other social platforms. The hearing, ostensibly about “how social media companies filter content on their platforms,” focused on the anecdotal accounts of social media stars Diamond and […]

Can data science save social media?

Bob Ackerman Jr. Contributor Robert Ackerman Jr. is the founder and a managing director of Allegis Capital, an early-stage cybersecurity venture firm, and a founder of DataTribe, a startup “studio” for fledgling cyber startups staffed by former government technology innovators and cybersecurity professionals. More posts by this contributor The Trump team has failed to address […]