12 Social Media Marketing Predictions From the Pros

Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push Advertisers Off The Platform Facebook […]

Mobile Legends: Bang Bang’s 2.0 update gives it big social media boost

Mobile Legends: Bang Bang is catching on, with its U.S. YouTube channel earning over 76 million cross-platform (Facebook, Instagram, Twitter, YouTube) views in October 2019.Read More Social – VentureBeat

Twitter election stunt shows how political groups are brazenly weaponizing social media

A debate between U.K. Prime Minister Boris Johnson and Jeremy Corbyn revealed how brazenly political groups are exploiting social media.Read More Social – VentureBeat

Local business study finds 0% of site traffic coming from email, paid media

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Twitter drafts a deepfake policy that would label and warn, but not always remove, manipulated media

Twitter last month said it was introducing a new policy to help fight deepfakes and other “manipulated media” that involve photos, videos or audio that’s been significantly altered to change its original meaning or purpose, or those that make it seem like something happened that actually did not. Today, Twitter is sharing a draft of […]

How B2B Marketers Can Build Their Personal Brands on Social Media

For some marketers, it’s second nature. For others, it’s uncomfortable territory. But no matter your predisposition, there’s no denying that personal brand-building is an essential skill in today’s B2B marketing environment.  It’s also fun! Cultivating your social media brand offers an opportunity to tie your own interests, passions, and perspectives into your professional identity.  Let’s […]

Squarespace acquires social media authoring startup Unfold

Over the past year or two, Squarespace has been expanding beyond website-building with new products like email marketing and its first acquisition (of an online scheduling tool). Today, it’s announcing a move into social media content creation with the acquisition of Unfold, which offers templates for creating stories on Instagram, Facebook and Snapchat — you […]

6 Social Media Marketing Attribution Models and Tools to Help Marketers

Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution? In this article, you’ll discover six attribution models and tools that can help you. Why Attribution Matters to Marketers One common challenge for marketers is performing in-depth analytics. You’re most likely marketing […]

How to Create Personalized Content for Your Social Media Marketing

Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing? In this article, you’ll find a plan and tools to help you create and deliver personalized content via social media platforms. Personalized Social Media Marketing: Why and How to Get Started Personalized marketing is a strategy where you […]

Pinterest bucks ‘black box’ social media trend with greater user controls

Pinterest’s new controls are designed to give users greater insight into which activities inform the recommendations that appear in their feeds.Read More Social – VentureBeat