Addressable TV gets a boost as Nielsen buys Sorensen Media

The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. The post Addressable TV gets a boost as Nielsen buys Sorensen Media appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Alpaca accounts are underrated social media treasures

In the vast world of animals with social media accounts, common household pets like cats and dogs typically reign supreme. But if you’re not following your fair share of alpacas on the internet, you’re sorely missing out. Though social media accounts dedicated to alpacas are rare, they’re remarkable —  like delicious pieces of hay in […]

March For Our Lives activists go dark on social media to mark Parkland anniversary

To mark the first anniversary of the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, March For Our Lives and its organizers will go dark on social media between February 14th through the 17th. They say their silence, which includes declining requests for interviews during that period, is out of respect for […]

How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit

The Google webmaster trends analyst also touched on topics like the possibility of an Indexing API, whether internal over-linking penalties exist and how the clustering of duplicate pages works. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pixel problems: Troubleshooting your paid media tracking implementation

Here are tips to avoid tracking problems with GoogleAds and BingAds by carefully managing tags and also learn to identify solutions for some common mistakes. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

It’s Time for Facebook to Become the Google Grants of Social Media

Whenever I speak to Nonprofits (which is something I love to do), I always evangelize the importance of leveraging all of the online technology companies which offer “in-kind” services, especially Google Grants. However, for marketers in today’s world, Google Grants is simply not enough. Identifying with potential donors, volunteers and simple awareness has evolved way […]

10 Social Media Marketing Tools You Just Might Need

Social media marketing is a rather counterintuitive field. It looks like anyone could do it: post something (anything!) on social media, look for existing content, talk to people, fill your company’s Instagram account with your most photogenic team members. Sounds like a task for any kid of today’s social media era. However, if you want […]

Verizon Media survey on 5G: Consumers expect better AR and video

Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data. The post Verizon Media survey on 5G: Consumers expect better AR and video appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Boost Your Professional Skills with Cilantro, Selling, and Social Media

This week, we had a flavorful collection of tools, tips, and techniques that will enhance your skills as a professional… Continue Reading The post Boost Your Professional Skills with Cilantro, Selling, and Social Media appeared first on Copyblogger. Copyblogger

Social media should have “duty of care” towards kids, UK MPs urge

Social media platforms are being urged to be far more transparent about how their services operate and to make “anonymised high-level data” available to researchers so the technology’s effects on users — and especially on children and teens — can be better understood. The calls have been made in a report by the UK parliament’s […]