Hootsuite nabs $50M in growth capital for its social media management platform, passes 16M customers

Over the last several years, social media has become a critical and central way for businesses to communicate, and market to, their customers. Now, one of the startups that helped spearhead this trend has raised a round of growth funding to expand its horizons. Hootsuite, the Vacouver-based social media management company that counts some 16 […]

This song addresses what it’s like to grow up surrounded by social media

Rising star Hailey Knox is serving some serious truth with ‘Don’t Got One’ – her song that directly confronts what it is like to grow up in the age of social media Despite the 19-year-old artist emerging with the help of platforms like YouTube and YouNow, she isn’t afraid to speak about the not-so-glossy side […]

6 fresh social media content ideas for spring

Spring is a season of a renewal and because of that, it’s an excellent time for you to bring fresh ideas and energy to your marketing campaigns. With social media use growing all the time — the number of worldwide social media users is expected to hit 2.6 billion in 2018 — it’s particularly important to […]

UK watchdog wants disclosure rules for political ads on social media

 The UK’s data protection agency will push for increased transparency into how personal data flows between digital platforms to ensure people being targeted for political advertising are able to understand why and how it is happening. Read More Social – TechCrunch

Marketing Day: Quora ad conversion tracking, social media usage report & Analytics 360 Suite

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

All the social media opt-outs you need to activate right now

Vero is a three-year-old app that’s suddenly become a popular alternative to established social media platforms. It has a platform that promises to show you what your friends and network are posting, in chronological order — and with no ads. It does sound alluring. Tons of users signed up for the Instagram-wannabe before anyone read […]

Why social media surveillance isn’t the answer to our gun crisis

In 2014, Tashfeen Malik’s family in Pakistan started to worry about her Facebook posts.  It was the religious extremism that concerned them, a family member told the Los Angeles Times. A year later, Malik and her husband, Syed Rizwan Farook, declared their allegiance to ISIS on social media. Then they killed 14 people in San […]

Social media handed “one-hour rule” for terrorist takedowns in Europe

 The European Commission is still considering whether to regulate social media platforms to ensure they promptly remove illegal content — be it terrorist propaganda, child sexual exploitation or hate speech but also commercial scams and even copyright breaches.  Read More Social – TechCrunch

Mastering social media advertising

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of… Please visit Marketing Land for the full article. Marketing Land – Internet […]

50 Social Media Marketing Influencers to Learn From in 2018

It’s that time of year again for the conference extravaganza known as Social Media Marketing World.  Each year I pull together a list of influential voices that are engaging on social networks around the topic social media marketing. My goal? To help showcase speakers for people in the industry to learn from and follow. Why are […]