Firefly adds mobile device-like targeting to ads on car rooftops

The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block. The post Firefly adds mobile device-like targeting to ads on car rooftops appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $ 700-$ 800 million globally on a quarterly basis. The post Cheetah mobile and another Chinese firm accused of mobile ad download fraud appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

Why a French ruling against a small mobile ad firm has ad tech on the defensive

Here’s what recent charges against a French ad tech firm might mean for U.S. marketers. The post Why a French ruling against a small mobile ad firm has ad tech on the defensive appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Bunch scores $3.8M to turn mobile games into video chat LAN parties

The best parts of gaming are the jokes and trash talk with friends. Whether it was four-player Goldeneye or linking up PCs for Quake battles in the basement, the social element keeps video games exciting. Yet on mobile we’ve lost a lot of that, playing silently by ourselves even if we’re in a squad with […]

The revamping of AMP: Renew your commitment to mobile

Regardless of niche, it’s time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google.com mobile home page no longer just a search box, now shows Google Discover feed

Your mobile Google home page now shows Google Discover by default. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Kochava launches its Traffic Index to spotlight top 20 mobile ad networks

The attribution and analytics firm says it is trying to encourage transparency and accuracy for the advertising universe outside Google and Facebook. The post Kochava launches its Traffic Index to spotlight top 20 mobile ad networks appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud

CAAF is focused on performance ad fraud on mobile devices. The post Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat becomes the mobile HBO with 12 daily scripted Original shows

Snapchat needs reasons for teens to come back every day as it struggles to grow amidst competition from Instagram, so it’s capitalizing on its Los Angeles roots. Today Snapchat unveiled its fall slate of a dozen “Original” video shows including its first scripted programs from top producers like Keeping Up With The Kardashians creator Bunim/Murray and […]

Marketing Day: Mobile FM radio ads, Snapchat e-commerce ads & an IAS media quality report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile FM radio ads shown to drive incremental store traffic Sep 27, 2018 by Robin Kurzer Dial Report’s new data shows a demonstrable lift for… Please visit Marketing Land for the […]