Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud

CAAF is focused on performance ad fraud on mobile devices. The post Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat becomes the mobile HBO with 12 daily scripted Original shows

Snapchat needs reasons for teens to come back every day as it struggles to grow amidst competition from Instagram, so it’s capitalizing on its Los Angeles roots. Today Snapchat unveiled its fall slate of a dozen “Original” video shows including its first scripted programs from top producers like Keeping Up With The Kardashians creator Bunim/Murray and […]

Marketing Day: Mobile FM radio ads, Snapchat e-commerce ads & an IAS media quality report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile FM radio ads shown to drive incremental store traffic Sep 27, 2018 by Robin Kurzer Dial Report’s new data shows a demonstrable lift for… Please visit Marketing Land for the […]

Salesforce, Apple partner to spur mobile enterprise development

Salesforce is redesigning its iOS app, launching an SDK and training for other businesses. The post Salesforce, Apple partner to spur mobile enterprise development appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Bing finally releases AMP viewer for news stories in mobile search

The Bing AMP viewer and Bing AMP Cache make AMP-enabled web pages accessible from Bing mobile search results. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

BlueStacks 4 introduces faster emulator to play high-end mobile games on a PC

​BlueStacks has launched a new version of its mobile gaming platform, which uses virtualization technology that lets you play Android mobile apps on a PC. BlueStacks 4 is eight times better in performance over the current flagship iOS and Android devices. And that should make the company’s 300 million users happy. “Eight times performance [ga…Read More Social […]

5 Ways to Increase Your Mobile Conversion Rate

Are you tired of hearing this stat yet? Mobile traffic surpassed desktop traffic way back in 2016, and it’s only been increasing. But many advertisers are still treating their campaigns with a desktop approach: Optimize your campaigns, ad groups, and landing pages for desktop first. Then you can start to bring in mobile traffic on […]

Google Mobile Benchmarks – by Ad Type! [DATA]

Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and so on for each mobile ad type. We thought, you know what? You’re absolutely right! (Our readers are so smart.) So we […]

Google Ads Mobile Benchmarks for 18 Industries [Infographic]

What are the average engagement rates and costs for mobile ads on Google’s search and display networks? How do those rates and costs vary among industries? Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond

Posted by Tom.Capper By now, you’ve probably heard as much as you can bear about mobile first indexing. For me, there’s been one topic that’s been conspicuously missing from all this discussion, though, and that’s the impact on internal linking and previous internal linking best practices. In the past, there have been a few popular […]