B2B Marketing News: B2B Marketers Face Rising Content Demands, Google’s Mobile Voice Assistant, Performance Marketing Budgets Grow, & The Hyper-Relevant Ad Balancing Act

B2B marketers are struggling to produce enough content amid the pandemic 35 percent of B2B marketers have trouble producing the content needed to reach and engage audiences, while 68 percent are confident with their approach to content marketing, and only some 8 percent said they were able to attribute return on investment (ROI) to their […]

Bunch raises $20 million to help friends party up in mobile games

Bunch has raised $ 20 million in venture funding to help friends party up in multiplayer mobile games and stay social during the pandemic.Read More Social – VentureBeat

B2B Marketing News: Digital Ad Spend Grows, LinkedIn’s New Lead Gen & Ad Tools, What Drives Customer Loyalty, & The Success Of Mobile Streaming

75% of people unlikely to use branded hashtags, survey finds A quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review a business on a third-party website — two of several finding of interest to digital marketers in recent survey data examining the […]

B2B Marketing News: Mobile Apps Thrive, Carousels Most Engaging Format on Instagram, Facebook’s Horizon VR, & Data Security’s Customer Loyalty Connection

COVID-19 drives more business to B2B marketplaces Global marketplace growth is being led by the B2B segment, with sales expected to hit $ 3.6 trillion by 2024 — up from $ 680 billion in 2018 — according to recently-released report data of interest to digital marketers, which also showed that 89 percent of purchasing managers […]

Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

Posted by Dr-Pete Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering where to focus our optimization efforts. Is desktop […]

DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen

The finding was based on user testing and an eye tracking study. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Release Notes: Reveal Mobile adds Tapad device-matching to its location data

A partnership between location data and device-based identity resolution. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Release Notes: CRM + project management = Insightly’s new mobile app

Also provides faster and more secure access to CRM platform. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags

There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Unlock a Phone If You Forget PIN, Password or Pattern

Have you recently changed your smartphone’s screen lock and are unable to recall it? If yes, then you might have been stuck on the locked screen and unable to access your phone. All you can do is pick up calls and dial emergency numbers. This could be very annoying and disappointing for you. Don’t panic; […]