Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their… Please […]

Voice, mobile & apps: Get the latest on Google’s search developments at SMX

Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the… Please visit Search Engine Land for the full article. Search […]

104 Reasons Why You Need to Advertise on Mobile [Infographic]

This new infographic from Website Builder provides an overview of the vast potential of mobile marketing and advertising. Social Media Today RSS

Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com Snapchat Releases […]

Instagram launches mobile web sharing to pursue global growth

 Instagram wants to be the photo app for the whole world, even if you can’t or won’t download it. In pursuit of international growth where networks are slow and data is expensive, Instagram has given its mobile website a massive upgrade that adds core features of the main app, including photo sharing and a lightweight […]

Korean mobile commerce company Tmon raises $115 million, now valued at $1.2 billion

Tmon, a mobile ecommerce company based in Korea, has closed a $ 115 million funding round from new investor Simone Investment Managers, with participation from existing shareholders, including a number of sovereign wealth funds. The latest tranche of funding elevates Tmon into the much-coveted “unicorn” brigade, with an estimated value of around $ 1.2 billion. […]

Making the case for mobile site optimizations: Who doesn’t want an extra $13K?

These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. The post Making the case for mobile site optimizations: Who doesn’t want an extra $ 13K?… Please visit Search Engine Land for the full […]

SearchCap: Google style ideas, Merchant Center accounts & mobile optimization

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google style ideas, Merchant Center accounts & mobile optimization appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Google announces similar items schema for image search on mobile

New search feature covers small group of product types now, but Google says it will expand in the coming months. The post Google announces similar items schema for image search on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Siri is Google’s nearest mobile search competitor [Report]

According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo. The post Siri is Google’s nearest mobile search competitor [Report] appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search […]