Ubisoft to Pay Homage To “Notre-Dame Fire” By Offering Assassin’s Creed Unity For Free!

After the devastating fire outbreak at the Notre-Dame in Paris, Ubisoft has come forward to commemorate the monumental structure by providing free copies of Assassin’s Creed Unity for PC gamers. Source : Ubisoft to Pay Homage To “Notre-Dame Fire” By Offering Assassin’s Creed Unity For Free! In addition, the studio has also announced that it would […]

More people will turn to their mobile device instead of TV for entertainment in 2019

eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready? The post More people will turn to their mobile device instead of TV for entertainment in 2019 appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land […]

In the battle for mobile engagement, branded apps hold untapped value

To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. The post In the battle for mobile engagement, branded apps hold untapped value appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Here’s why it is important to have a cohesive mobile customer experience

The way customers are accessing content is continually changing and brands need to engage with users on their terms. The post Here’s why it is important to have a cohesive mobile customer experience appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Mobile Landing Page Examples That Seriously Set the Bar

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Well, at Unbounce, we’re putting our foot down. We’re tired of junky […]

McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences

The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company’s biggest buy in two decades. The post McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Mobile app ad fraud scheme stuffed banner ads with multiple video players

Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said DoubleVerify. The post Mobile app ad fraud scheme stuffed banner ads with multiple video players appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

3 key components of mobile audience marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The post 3 key components of mobile audience marketing appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud

The extension of the ads.txt standard is designed to address specific needs of ad-supported apps. The post IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Voice gaining on mobile browser as top choice for smartphone-based search

Since 2018, voice has become more users’ first choice for mobile search. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing