Marketing Day: Conversion rate optimization, out-of-home programmatic inventory, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Conversion rate optimization, out-of-home programmatic inventory, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google Maps’ ‘For You’ tab comes to iPhones and a whole lot more countries

The personalized recommendations tool will be available in 130 countries on Android and 40 on iOS devices. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

7 tactics to drive more links to your website

Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google rolling out more features for responsive search ads, adding 10 languages

New tools in the web interface are designed to make creating RSAs easier. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing Day: Amazon holiday ad spend, Marketo certification for marketers, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Amazon holiday ad spend, Marketo certification for marketers, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Why Stress Might Be More Useful than You Think: December’s Selection for the Copyblogger Book Club

It’s book club time again! Over in Copyblogger’s Killers and Poets Facebook Group, we like to get together and discuss… Continue Reading The post Why Stress Might Be More Useful than You Think: December’s Selection for the Copyblogger Book Club appeared first on Copyblogger. Copyblogger

Internal documents imply Facebook ‘whitelisted’ apps for more data access

The U.K. Parliament released documents this morning from a lawsuit Six4Three has filed against Facebook, showing how it dealt with third-party apps.Read More Social – VentureBeat

Next-Gen Lead Gen: How to Refine Your Marketing to Get More B2B Leads

A few days ago, I was watching a 2005 episode of Doctor Who with my nine-year-old. He saw a strange artifact in a character’s hand. “What’s that thing?” he asked. “An iPod,” I responded. “It’s like a smartphone, but it could only play music and had a black-and-white screen. No, no touchscreen. It held a […]

Sheryl Sandberg knew more of Facebook’s work with Definers than she let on

Two weeks after The New York Times revealed Facebook’s controversial work with Republican opposition research firm Definers Public Affairs, Facebook COO Sheryl Sandberg has changed her story in significant ways. The latest revelation: Sandberg herself directed Facebook’s communications team to probe the financial ties of George Soros, left-leaning billionaire and frequent political target of the […]

Google My Business Insights to get more recent data

Google promised to reduce the latency of the Google My Business Insights reports and tools. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing