Three Ways to Personalize Your Next ABM Campaign to Close More Deals

Business buyers are inundated with pitches and content, most of which isn’t relevant to them. That’s good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful. Read the full article at MarketingProfs MarketingProfs Daily: Content

Study: US adults who mostly rely on social media for news are less informed, exposed to more conspiracies

A new report from Pew Research makes an attempt to better understand U.S. adults who get their news largely from social media platforms, and compare their understanding of current events and political knowledge to those who use other sources, like TV, radio and news publications. The top-level finding, according to Pew, is that social media […]

Antitrust hearing: Amazon, Facebook, and Google were questioned 2x more than Apple

The U.S. House barely questioned Apple CEO Tim Cook compared to Amazon CEO Jeff Bezos, Facebook CEO Mark Zuckerberg, and Google CEO Sundar Pichai.Read More Social – VentureBeat

4 Ways to Get in Front of More People on Instagram

Want more people to learn about you on Instagram? Looking for ideas to expand your Instagram reach? In this article, you’ll find four ways to reach a wider audience on Instagram. #1: Bring a Guest on Your Instagram Live Video to Reach Their Audience Instagram Live video gives you an opportunity to show your followers […]

How to Get More User-Generated Content on Instagram

Want to share more user-generated content (UGC) on Instagram? Wondering how to encourage your Instagram following to tag you in their content? In this article, you’ll discover how to get more people to create content about your products or services on Instagram. #1: Encourage Your Instagram Followers to Contribute UGC UGC is a potential goldmine […]

Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 Tips to Get More Free Traffic from Google Ad Grants

It’s no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy to complain about the lack of features for a Google Ad Grants account, you can work with these limitations. There are certain workarounds that we can use to try and squeeze as much juice out […]

Facebook tests a new Page design with a cleaner layout and no more ‘Like’ button

Facebook is testing a new design for Facebook Pages that will, among other things, remove the “Like” count, offer a cleaner and more readable layout, and make it easier for those who operate Pages to actually use and manage them. These features and others were initially tested with a small percentage of public figures on […]

Product feed optimization: Here’s more reason to use those attributes

Google is surfacing product attributes such as “Material” in Shopping ads. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Get More Organic LinkedIn Exposure for Your Content

Want to get your content in front of more people on LinkedIn without using ads? Looking for tips to increase the chances LinkedIn will show your organic content in the feed? In this article, you’ll learn how to improve exposure for organic content on LinkedIn. #1: Build Your LinkedIn Network Around Your Topical Expertise The […]