4 Easy Strategies for More Effective Holiday YouTube Ads

With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix. Given the explosive […]

Handshake raises $80M more to build a more diversity-focused LinkedIn for college students

College graduates this year (and perhaps in the near-term) have been looking for work in what is one of the most challenging job markets in a decade due to the coronavirus and its impacts on the economy and how people can interact with each other. Today, a startup that’s helping them with that job hunting […]

Google search quality guidelines update breaks down dictionary and encyclopedia results and more

Google added a new section for rating dictionary and encyclopedia results for different queries, emphasizes the importance of understanding the user intent and query. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

15 Insanely Effective Sales Promotion Examples To Win More Customers

Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can work for you too. With […]

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Conversion Lift is also now in beta for YouTube campaigns. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Stackie winners get creative, highlight how martech maps with customer journeys, more

But all of this year’s entries show just how connected a company’s martech stack is to its values, operations and customer success. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Instagram’s 10th birthday release introduces a Stories Map, custom icons and more

Instagram today is celebrating its 10th birthday with the launch of several new features, including a private “Stories Map,” offering a retrospective of the Stories you’ve shared over the last three years, a pair of well-being updates, and the previously announced IGTV Shopping update. There’s even a selection of custom app icons for those who […]

Twitter is building ‘Birdwatch,’ a system to fight misinformation by adding more context to tweets

Twitter is developing a new product called “Birdwatch,” which the company confirms is an attempt at addressing misinformation across its platform by providing more context for tweets, in the form of notes. Tweets can be added to “Birdwatch” — meaning flagged for moderation — from the tweet’s drop-down menu, where other blocking and reporting tools […]