Vast majority of Amazon advertisers plan to spend more on ads again this year

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads offers more granular conversion actions for leads and sales

The new options give advertisers more options to track website actions through the customer journey. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New MarTech Today guide for Google Shopping, Amazon, and more

Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook will pay Reuters to fact-check Deepfakes and more

Eye-witness photos and videos distributed by news wire Reuters already go through an exhaustive media verification process. Now the publisher will bring that expertise to the fight against misinformation on Facebook. Today it launches the new Reuters Fact Check business unit and blog, announcing that it will become one of the third-party partners tasked with […]

Zuckerberg ‘accepts’ that Facebook may have to pay more tax in Europe

Mark Zuckerberg accepts that global tax reforms mean Facebook may have to pay more taxes in some countries, including in Europe.Read More Social – VentureBeat

Customers want more text-based customer support options from brands

Your customers want to text for live support. Are you ready? Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Hungry for More: What B2B Marketers Need to Know About Episodic Content

The cliffhanger is one of the greatest tools in entertainment. I’ll explain why later. Seriously though, we’ve all experienced the cliffhanger: It’s that tension-building moment of uncertainty at the end of a chapter or installment that leaves the audience impatiently awaiting the next one. Some of my favorite binge-worthy TV shows and page-turning novels have […]

Is it time marketers take more ownership over their identity resolution platforms?

Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

5 Strategies to Make Your Agency More Profitable & Scalable

If you work at a digital marketing agency, you’re familiar with the fast-paced work environment—your staff needs to work quickly and accurately, while managing both internal and external expectations. It’s not an easy task. Why is it so challenging? The answer is probably obvious. In addition to competing with other agencies for business, you’re also […]

Quora adds features to help advertisers measure and attribute conversions more accurately

Advanced Match and Conversion Windows are now available. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips