Best Digital Marketing Agency in Gurgaon

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Does the Google antitrust case make an Apple search engine more likely?

The DOJ may cause Apple to accelerate plans for its own engine. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

When you think of Black Friday, you might think of getting trampled at Walmart trying to snag a half-price TV or the latest toy phenom for your kids. (“Baby Yoda purchase, you must.”) This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience. […]

Proactively building negative keyword lists in Google Ads is now more important than ever

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search […]

4 Easy Strategies for More Effective Holiday YouTube Ads

With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix. Given the explosive […]

Handshake raises $80M more to build a more diversity-focused LinkedIn for college students

College graduates this year (and perhaps in the near-term) have been looking for work in what is one of the most challenging job markets in a decade due to the coronavirus and its impacts on the economy and how people can interact with each other. Today, a startup that’s helping them with that job hunting […]

Google search quality guidelines update breaks down dictionary and encyclopedia results and more

Google added a new section for rating dictionary and encyclopedia results for different queries, emphasizes the importance of understanding the user intent and query. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

15 Insanely Effective Sales Promotion Examples To Win More Customers

Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can work for you too. With […]

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Conversion Lift is also now in beta for YouTube campaigns. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing