Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Programmatic ad buying, Tapad’s Customer Data Platform & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook Messenger now lets you add more people to in-progress calls

 Facebook Messenger now lets you add more people to a voice or video call without hanging up first. The new feature is available with the latest Android and iOS Messenger update. Read More Social – TechCrunch

Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?

In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to TV. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google to move more sites to mobile-first index in coming weeks

Google plans to roll more sites into the mobile-first index in the near future. Are you ready? The post Google to move more sites to mobile-first index in coming weeks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, […]

Marketing Day: Forrester report on GDPR readiness, Facebook turns to USPS & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Thinfilm’s NFC-enabled magnets, a link-building case study & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook pushes for more personal updates with launch of new Lists feature

 Facebook’s status update box is getting a new feature called Lists, which begins rolling out today. This is the first major update to the entry field since the launch of colored backgrounds just over a year ago, and also serves as a way to encourage Facebook users to share more personal content. The feature, like […]

SearchCap: AMP Stories, Google Shopping links & more search refinements

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP Stories, Google Shopping links & more search refinements appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

You Need Both of These Skill Sets to Keep Your Audience Coming Back for More

When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance […]