YouTube’s most popular videos of 2018

YouTube Rewind shows us the platform’s top trending videos and music videos for 2018, based on views, shares, comments, likes, and more.Read More Social – VentureBeat

The Most Expensive States to Run Search Ads In [Infographic]

How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

This girl realizing we don’t ‘live inside the earth’ is better than most reality TV

Before we begin, we’d like to clarify that we do not live “inside the earth.” We live on the surface of the earth. Should we have to spell this out? Probably not, but better safe than sorry. On Wednesday, Twitter user @LoveMahalHappy tweeted a video of her sister realizing that, in fact, we do not […]

8 Ways to Tell Your Most Compelling Brand Story

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti. These brand names alone conjure vivid images of who they are and what they stand for—and these brands all have incredibly passionate audiences to boot. That’s in part because each of these companies has a genuine brand story. A brand story conveys the history, […]

6 Uncommon Tips to Have Your Most Productive Day Ever

Don’t have enough time to write emails every week? Too busy to regularly clean your subscriber list? You’re not alone. In our 2018 subscriber survey, our audience cited a lack of time as their biggest challenge. So we searched far and wide for uncommon productivity tips to help you take back your time. With these […]

The Most Effective PPC Ad Channels

Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Prepping for #Pubcon Pro Las Vegas 2018: 11 Presentations We’re Looking Forward to Most

Pubcon Pro Las Vegas 2018 — the search marketing industry’s longest-running conference under the same name — will soon be upon us, and TopRank Marketing will be there speaking and giving you a diverse selection of live-blogging and social media coverage throughout the October 17 – 18 event. Our chief executive Lee Odden will be […]

The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [Video]

Posted by Alan_Coleman The latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online […]

7 Steps to Making the Most out of the New Google Search Console

Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits with the click of a button. But whether you’re agency or in-house, small business […]

Use It or Lose It: 8 Ways to Make the Most of Your Digital Marketing Budget Surplus

For all marketing leaders, effectively managing your digital marketing budget is a delicate balancing act. Spend too much too early, and you’re running ultra-lean for the balance of the year and risk falling short of your goals. Spend too little, and you’ll likely lose those dollars at year’s end—and perhaps put yourself in a position […]