The Most Powerful Writing Voice for 21st-Century Content

In the beginning was authority. From the earliest days of advertising, authority was one of the first strategies used to persuade the masses. Then, a lot of us started using this internet thing to talk to one another. There was some speculation that authority was becoming an outdated concept. But it’s funny how these things […]

Reddit CEO talks taking site from ‘dystopian Craigslist’ to ‘the most human place on the internet’

 Reddit CEO Steve Huffman took to the site for his “quarterly inquisition,” an AMA where he fielded questions from users and moderators. The discussion today focused on empowering mods to do what they need to do, which should have a knock-on effect in creating functional communities. But he also addressed some politically sensitive issues, from […]

The Six Most Misunderstood Metrics in Google Analytics

Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and ultimately maximize conversions. But there’s a catch. It’s only effective if you actually know how to interpret the data.   Unfortunately, not all users fully understand the core metrics, and […]

The Most Effective Number in Article Headlines [Infographic]

Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 “listicle” articles/posts from brands and publishers. Read the full article at MarketingProfs MarketingProfs Daily: Content

Getting the most out of Google’s new sitelinks

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

A brief history of Google’s most important local search updates

How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. The post A brief history of Google’s most important local search updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

Getting the most out of Google’s new sitelinks

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. The post Getting the most out of Google’s new sitelinks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: […]

8 Ways to Make the Most of Your AdWords Keywords

You’ve done extensive keyword research, and you know what keywords are valuable to your business or client – right? (If you’re not quite there yet, consider checking out WordStream’s recent article, How to Identify Your Most Valuable Keywords.) But once you’ve identified the right keywords for your AdWords campaigns, how do you make the most […]

15 Tools for Uncovering the New Features Your Customers Want Most

Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return, money for you), research is […]

10 of the Most Innovative Chatbots on the Web

If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot. Like the endearingly stiff robots we’ve seen in countless movies – tragic, pitiful machines tortured by their painfully restricted emotional range, futilely hoping to attain a greater degree […]