The 13 Most Effective Ways to Increase your Conversion Rate

The average conversion rate for a Facebook Ad is 9.1 percent. Website conversion rates, though, lag at an average of just 2.35 percent. The data varies by industry. On Facebook, for instance, fitness ads top the charts at nearly 15 percent. You might be surprised to learn that B2B ads convert at an impressive 10.63 […]

Why Most Content Gets No Traffic From Google Search

Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs. Read the full article at MarketingProfs MarketingProfs Daily: Content

‘Wheel of Fortune Answers’ solves puzzles in most beautifully incorrect way possible

Solving Wheel Of Fortune puzzles can be quite the challenge. Sometimes you think you’ve figured the mystery out, only to realize your answer makes no sense in the context of the category, or requires a letter that’s already been guessed, which is against the rules. Bummer! But one glorious new Twitter account figured out a […]

5 retail tips to make the most of dads and grads

What do dads and grads have in common? They both give us reasons to celebrate this time of year. We’re in the midst of high school and college graduation season, and Father’s Day is right around the corner on June 17. In 2017, spending on dads and grads reached nearly $ 21 billion combined, according […]

The 15 Most Challenging Content Marketing Tasks

What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult? Read the full article at MarketingProfs MarketingProfs Daily: Content

How to get the most out of your purchase of ads on Amazon

With Amazon’s site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS. The post How to get the most out of your purchase of ads on Amazon appeared first on… Please visit Marketing Land […]

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

It cost nearly $ 55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $ 2. The post Report: Cost to drive store visits varies widely by category, mobile most efficient channel appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – […]

Instagram’s Queer Appalachia brings love — and services — to those who need it most

There are far more people in Appalachia than those same three Trump voters in a diner you’ve been hearing about for the past two years. You just need to know where to look. Might I suggest the Instagram account Queer Appalachia, the hands-down best place to find biblically inspired PreP gowns, goth Easter iconography, J.D. […]

Identity is having its moment, but most martech isn’t ready

With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept. The post Identity is having its moment, but most martech isn’t ready appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – […]

Surefire tactics to get the most value out of budget-limited campaigns

Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend. The post Surefire tactics to get the most value out of budget-limited campaigns appeared first on Search Engine Land. Please visit Search Engine Land for […]