3 differences between Bing Ads Scripts and Google Scripts you need to know

There are key differences in functionality but an automatic ‘search and replace’ edit feature is a time-saver with the new Scripts API. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]

B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, “Give Them What They Want: Produce Original Research Your Audience Craves.” Read the full article at MarketingProfs MarketingProfs Daily: Content

Google Smart Shopping: Everything You Need to Know

If you’ve read our blog before or watched our WordStream Weekly videos, you know we’ve talked a ton about shopping functionality in the past six months or so. But whether it’s Instagram dropping shopping in Instagram Stories or Google releasing shoppable image ads, no shopping-related announcement has quite matched the buzz Google generated this summer when it introduced Smart […]

Quick guidelines for getting users info they need in chatbots

Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages. The post Quick guidelines for getting users info they need in chatbots appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

From Basic to Advanced, the B2B Influencer Marketing Software You Need to Succeed

The post From Basic to Advanced, the B2B Influencer Marketing Software You Need to Succeed appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Twitter Has Renewed its Live Video Push & Here’s What You Need to Know

Once a pioneer in bringing live video to the social media world, Twitter fell behind the likes of Facebook, LinkedIn, and others as this format rose to mainstream prominence. However, the platform’s recent move to make live video more easily discoverable shows Twitter is recommitting to video. But the question is: Can Twitter recapture the […]

5 Things You Need to Know About Beacon Technology

If you own a business or are involved in marketing, you may have heard about beacon technology. Perhaps you even received a Google beacon in the post as part of Project Beacon, a program Google launched to send free beacons to businesses with the aim of improving mobile visibility and experience. Beacon technology has come […]

Do you still need a PPC tool with the new Google Ads?

Four ways a great PPC tool can turn you into a PPC rockstar Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Everything You Need to Know About Inserting and Editing Images in WordPress

The post Everything You Need to Know About Inserting and Editing Images in WordPress appeared first on ProBlogger. Do you feel confident using images in your blog posts? While there’s no absolute rule that bloggers need to include images, most bloggers will include at least one eye-catching image in each post (normally at or very near […]

What You Need to Know About Instagram Stories for B2B Marketing

Why would B2B brands be interested in using Instagram Stories as a marketing channel? It starts with a very simple premise: B2B customers are people, and people use Instagram, which eclipsed 1 billion active monthly users over the summer. And when it comes to the platform’s “Stories” format, it surpassed the similarly oriented Snapchat in […]