Why Marketers Need to Care About Blockchain With Joel Comm and Travis Wright

The post Why Marketers Need to Care About Blockchain With Joel Comm and Travis Wright appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

4 Google Display Network Targeting Facts You Need to Know

You believe in the power of full-funnel marketing, right? Good! You understand that people aren’t going to search for you on Google or Bing unless they know you exist, right? That’s awesome! So you see the value in display advertising, and you want to learn more about the Display Network. Well, you came to the […]

Online platforms need a super regulator and public interest tests for mergers, says UK parliament report

The latest policy recommendations for regulating powerful Internet platforms comes from a U.K. House of Lord committee that’s calling for an overarching digital regulator to be set up to plug gaps in domestic legislation and work through any overlaps of rules. “The digital world does not merely require more regulation but a different approach to […]

The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

Peanut butter and jelly. Milk and cookies. Steak and potatoes. Wine and cheese. Bread and butter. SEO and influencer marketing. via GIPHY All of these exceptional pairings have something special in common: They work together. Now, I know what you’re thinking. And I get it. From red or white to pungent or salty, there are […]

Need a Breakthrough? Find the Right Balance of Creative and Strategic Thinking

For the marketing writer or business owner in 2019, deciding between strategic and creative is a luxury we can no… Continue Reading The post Need a Breakthrough? Find the Right Balance of Creative and Strategic Thinking appeared first on Copyblogger. Copyblogger

How to Prevent XSS Attacks: What DoubleClick Advertisers Need to Know

In late 2017, Google released a warning for DoubleClick platform users about a design flaw that leaves their websites vulnerable to cross-site scripting (XSS) attacks from third-party vendors. This wasn’t the first time Google Ads has had problem, but those are usually coming at us from the admin side. This is a design flaw that […]

What B2B Marketers Need to Know About Data Privacy Today

You enter a dim and shadowy room. Sitting before you is a wizened fortune teller, staring deeply into the mysterious glowing orb before her. As her hands hover over the crystal ball, she notices your skeptical frown. So, in order to validate her mystical powers, the stranger begins reciting facts about you: your name, where […]

Want to Prove Content Marketing ROI? You Need an Actionable Marketing Dashboard

Content marketers are believers. We believe our content brings real value to our prospects, clients, and partners. We believe our content is essential for driving demand. And we believe that content marketing is essential for bolstering our company’s bottom line. However, we’re also realistic; as it’s often said: Seeing is believing. So, we need to […]

Why marketers need to help manage digital transformations

Two new reports — from Forrester and Altimeter — show the organizational challenges to becoming digital. The post Why marketers need to help manage digital transformations appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

2019 Martech Trends You Need To Know

Live Webinar: Thursday, February 28, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing