Facebook’s Instant Articles platform to support Google AMP, Apple News

 One of the problems publishers face today in making their content more readable on mobile devices is that there are multiple, competing formats available for this purpose. Facebook has Instant Articles, Google is spearheading the AMP (Accelerated Mobile Pages) project, and the Apple News Format optimizes content for iOS devices. Facebook is today taking a crack […]

Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages […]

Marketing Day: Facebook news, AMP ads & CRO tools coming to AdWords

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook shrinks filter bubbles with alternate news sources in Trending

 You’re vulnerable to bias and polarization if you only get your news from one source. So instead of highlighting a single news outlet when you click through to a Trending topic, Facebook will now show a carousel of the other most popular articles written about the subject by different publishers. Meanwhile, Facebook is giving more […]

Facebook’s fact checking may help spread fake news

After acknowledging that it has a problem with fake news, Facebook introduced a feature recently that flags certain posts as “disputed.” In some cases, however, this appears to be having the opposite effect to the one Facebook intended. According to a report by The Guardian, the tagging of fake news is not consistent, and some […]

Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com Snapchat Releases […]

Facebook downranks News Feed links to crappy sites smothered in ads

 Facebook will bury links to low-quality websites and refuse to carry ads pointing to them in a News Feed algorithm change announced today. Facebook defines a “low-quality site” as one “containing little substantive content, and that is covered in disruptive, shocking or malicious ads.” Read More Social – TechCrunch

Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots

Social Media Use by Generation [Infographic] Preferences vary by generation – this certainly isn’t a well kept secret in the marketing world. So how do you create a message, and choose a medium, that will resonate with your target audience? This infographic shares some ideas. MarketingProfs Pinterest’s object-recognizing Lens feature now scans QR codes, too QR […]

Facebook is using AI to hide spammy posts from your News Feed

Facebook has announced plans to reduce the number of “low-quality web page experiences” from users’ News Feeds. More specifically, the target of the company’s latest effort to prevent users from ditching the social network are “misleading, sensational and spammy” posts that encourage people to click, only to disappoint through offering little in the way of […]

Facebook’s Stepping Up Efforts to Stamp Out Fake News Ahead of UK Election

Facebook’s stepping up it’s efforts to combat misuse of their platform for politically motivated purposes. Social Media Today RSS