Most consumers believe online privacy is impossible, survey finds

The poll of U.S. and U.K. consumers also found that people are changing their behavior and sharing less information online. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Introducing Palapa.co – 10 Lessons From 10+ Years Running Online Communities (FS327)

Are you all ready to finally hear about the great online community platform we have been working on for the last few years? We have been putting together something we are so excited about and you should be too! Please welcome Palapa.co! Palapa is our new online community based messaging service, designed to keep you […]

The 5 Types of Online Prospects, and How to Sell to Each of Them

If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment… Continue Reading The post The 5 Types of Online Prospects, and How to Sell to Each of Them appeared first on Copyblogger. Copyblogger

GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads

The company is expanding the platform well beyond email. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How being sad, depressed, and anxious online became trendy

Social media personas built on the illusion of happy, perfect lives are so tired. In 2019, it’s all about being Sad Online.  “Trendy” emotional distress on social media is part of many must-follow accounts across all platforms. Whether by retweeting the depressing relatability of the So Sad Today Twitter account (at 855,000 followers as of […]

How a Link Worthy Content can Improve SEO Efforts?

Content, it has emerged as one of the most powerful tools of online marketing. It is the quality of content that decides how fast and how stable online marketing results can be obtained. But creating content that has potential to get link can take lots of time and effort. The focus is to create natural […]

5 Strategies to Target Your B2B Audience Online

B2B advertising is a unique challenge in digital marketing. If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do), so your audience is everywhere. That’s the case for many B2C offerings. The target audience feels like they’re all over the […]

It’s a mistake to think that our online and IRL lives are separate

Before deepfakes and alternative facts, the online world was already telling us fibs. In our series Lies the Internet Told Me, we call ’em all out. The rules are different there, we repeatedly insist as we draw a line in the sand between what happens online and IRL.  “In Real Life” is meant to suggest […]

Why Storytelling is Essential in Online Marketing

As Marketers our job is to not only interpret analytics data, but to also provide a summary of the performance and apply recommendations for future strategies, forecasting and on-going testing. However, this standard metric of decoding is not enough and we need to find a better way to communicate successes and failures that the client […]

Why Startups Need Diversification In Their Online Marketing Strategy

Have you ever heard this joke before? A Financial Planner and PPC Marketer walk into a bar… Probably not. However, the strategy that they would advise their clients on would be quite similar. If there was (1) one piece of advice I would give Startups (especially Early Stage), it would be diversification…  and a lot […]