Brightcove to buy Ooyala’s online video platform for $15 million

Brightcove CEO says the deal will immediately grow the company’s global workforce and accelerate its ability to deliver deeper support for customers. The post Brightcove to buy Ooyala’s online video platform for $ 15 million appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

2018 really was more of a dumpster fire for online hate and harassment, ADL study finds

Around 37 percent of Americans were subjected to severe hate and harassment online in 2018, according to a new study by the Anti-Defamation League, up from about 18 percent in 2017. And more than half of all Americans experienced some form of harassment, according to the ADL study. Facebook users bore the brunt of online […]

10 Free Online Courses to Optimize Your Marketing Skills

The post 10 Free Online Courses to Optimize Your Marketing Skills appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

My terrible online dates live on as zombies on Instagram

In our Love App-tually series, Mashable shines a light into the foggy world of online dating. It is cuffing season after all.  Instagram has become a cemetery for my failed online dates.  I don’t accidentally tap into their Stories, or stumble upon their posts as I aimlessly scroll through my timeline. But I unexpectedly trip […]

7 Recent Online Advertising Updates You Should Know

As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the time. And although that’s what makes online advertising exciting, it’s […]

Why Startups Need Diversification In Their Online Marketing Strategy

Have you ever heard this one? A Financial Planner and PPC Marketer walk into a bar… Probably not. However, the strategy that they would advise their clients on would be quite similar. If there was (1) one piece of advice I would give Startups (especially Early Stage), it would be diversification…  and a lot of […]

7 Recent Online Advertising Updates You Should Know

As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the time. And although that’s what makes online advertising exciting, it’s […]

Why Storytelling is Essential in Online Marketing

As Marketers our job is to not only interpret analytics data, but to also provide a summary of the performance and apply recommendations for future strategies, forecasting and on-going testing. However, this standard metric of decoding is not enough and we need to find a better way to communicate successes and failures that the client […]

How to Advertise Online: Data-Backed Insights from Our Top 25 Customers

“You, alright? I learned it by watching you!” Thanks to a famous anti-drug PSA from the 1980s, we often associate these words with dangerous, ill-advised behavior. But learning from others isn’t necessarily a bad thing. In fact, when we’re talking about online advertising—something we do from time to time—learning from others is one of the […]

Online platforms still not clear enough about hate speech takedowns: EC

In its latest monitoring report of a voluntary Code of Conduct on illegal hate speech, which platforms including Facebook, Twitter and YouTube signed up to in Europe back in 2016, the European Commission has said progress is being made on speeding up takedowns but tech firms are still lagging when it comes to providing feedback […]