Apple retail chief predicts people will ‘shop’ online but buy in stores

Online shopping has continued to win customers away from brick-and-mortar retailers for the past decade, but Apple retail chief Angela Ahrendts is bullish on the company’s physical stores. In a Cannes Lions interview released today, Ahrendts said that while she believes shopping will continue to move online over the next five years, actual pu…Read More Social – […]

How to Increase Online Sales (The Best Techniques)

In just the final quarter of 2017, consumers spent nearly $ 100 billion dollars — just in the retail e-commerce market. No wonder you want to learn how to increase online sales. You want a chunk of that $ 100 billion pie. U.S. e-commerce sales aren’t stagnant, either. They continue to grow year over year. […]

How to Generate Leads For Your Online Business in 2018

Learning how to generate leads for your online business can make you a more effective marketer. However, you can’t just throw together a lead-gen strategy and hope it works. Instead, you need lead-generation strategies that focus on each individual part of the marketing funnel. The funnel has evolved a bit over the years. Marketing plays […]

GDPR: What it Means for Google Analytics & Online Marketing

Posted by Angela_Petteys If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google. With the General Data Privacy Regulation (GDPR) set to go […]

Digital Marketing News: Facebook Teases Ad-Free Subscriptions, Google Tests SERP Questions, & Online Ad Spend Jumps

Facebook Weighs Ad-Free Subscription Option Facebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last year’s revenue of $ 41 billion from ad sales. Bloomberg Instagram quietly launches payments for […]

SearchCap: Google earnings, fake online reviews & paid search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google earnings, fake online reviews & paid search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

7 ways protections for online content are being eroded

Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections. The post 7 ways protections for… Please visit Marketing Land for the full article. Marketing Land – […]

Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Using Data Visualizations To Leverage Your Online Marketing Data

Imagine this: As the Chief Marketing Officer of your company, you are tasked to report on the annual marketing results by your CEO – and you have to be quick, direct, and efficient in communicating the whole to every stakeholder sitting at the meeting. How do you do it? This might not be a situation […]

4 Boxes to Check Before You Think About Scaling Your Online Ads

What separates us from other savage beasts is our ability to plan for the future. (That being said, a staggering number of humans have consumed Tide pods; whether or not you think our species is special is kind of up to you.) The problem with planning is that we live in a world where gratification […]