COVID-19 stories: Marketers, martech firms pivot as world goes online

Here are some encouraging stories from marketers who made quick changes to adapt. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

MarTech Minute: Agile CDP, AnyClip free and another event goes online

It’s nice to see martech companies giving away their products for a period to help out. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

COVID-Consumers: Pessimistic, but spending more online

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis

Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As the massive $ 35 billion in advertising revenue captured by YouTube and Instagram in the last quarter indicated, online advertising around social media, influencers and […]

L1ght raises $15 million for AI that protects children from online toxicity

L1ght, a fledgling AI startup that wants to help technology companies combat online toxicity, bullying, and abuse, has raised $ 15 million.Read More Social – VentureBeat

The Small Business Guide to Online Reputation Management

You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a commercial on local TV. So, you […]

Online targeting needs tighter controls, UK data ethics body suggests

A UK government advisory body on AI and data ethics has recommended tighter controls on how platform giants can use ad targeting and content personalization. Concerns about the largely unregulated eyeball-grabbing targeting tactics of online platforms — be it via serving “personalized content” or “microtargeted ads” to individuals or groups of users — include the […]

U.S. to discuss whether online platforms should be liable for users’ posts

The U.S. Justice Department will hold a public meeting to discuss a federal law that exempts online platforms from legal liability for users’ posts.Read More Social – VentureBeat

Your reputation depends on a solid (and legal) online review strategy

As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing