The Small Business Guide to Online Reputation Management

You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a commercial on local TV. So, you […]

Online targeting needs tighter controls, UK data ethics body suggests

A UK government advisory body on AI and data ethics has recommended tighter controls on how platform giants can use ad targeting and content personalization. Concerns about the largely unregulated eyeball-grabbing targeting tactics of online platforms — be it via serving “personalized content” or “microtargeted ads” to individuals or groups of users — include the […]

U.S. to discuss whether online platforms should be liable for users’ posts

The U.S. Justice Department will hold a public meeting to discuss a federal law that exempts online platforms from legal liability for users’ posts.Read More Social – VentureBeat

Your reputation depends on a solid (and legal) online review strategy

As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop

The post Digital Marketing News: Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Meet the B2B videoconferencing startup that’s gone crazy for online dating

Founder Andreas Kröpfl has spent almost a decade hard-grafting in the B2B unified communications space, building a videoconferencing business with a patented single-stream system and a claim of no “drop-offs” thanks to “unique low-bandwidth technology.” His Austria-based startup’s current web-based videoconferencing system, eyeson (née Visocon), which launched in 2018, has had some nice traction since […]

5 Free Online Courses to Sharpen Your B2B Marketing Skills

No matter how much you already know, in 2020’s always-on B2B marketing landscape there’s always more to learn. That’s why savvy B2B marketers are continually seeking out new methods and research, and refining and honing their existing skills. Whether it’s influencer marketing, conversion optimization, or search engine optimization (SEO), with more options available for learning […]

How to Quit Your Job and Build an Online Business

The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger. This post is based on episode 175 of the ProBlogger podcast. Today I want to tell you some advice I received when I was starting out that I completely ignored completely but my friend took to heart. It’s a story about […]

The volatility of online political ads could be TV’s salvation in 2020

Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the short-term. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google buys Pointy to bring SMB store inventory online

The company offers an elegant solution to the challenge of getting local merchant inventory into search results and ads. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing