New report: B2B digital transformation is more focused on customers than on efficiency

A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience. The post New report: B2B digital transformation is more focused on customers than on efficiency appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Captiv8 report highlights data for spotting fake followers

Captiv8, a company offering tools for brands to manage influencer marketing campaigns, has released its 2018 Fraud Influencer Marketing Benchmark Report. The goal is to give marketers the data they need to spot fake followers — and thus, to separate the influencers with a real following from those who only offer the illusion of engagement. […]

Marketing Day: Smart speaker marketing, responses to NYT’s Facebook report, AMP adoption

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Smart speaker marketing, responses to NYT’s Facebook report, AMP adoption appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]

Facebook and Microsoft respond to NYT report on data sharing

After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook’s internal documents and involved interviews with more than 60 people, Facebook and Microsoft are sharing their points-of-view about how they were… Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Facebook gave companies deeper access to user data than it let on: report

Facebook’s year of horror is dragging right to the very end. A New York Times report revealed just how loose the social network’s data sharing practices were, where it gave third-parties deeper access to its site’s 2.2 billion users than it previously let on. SEE ALSO: Veteran tech journalist Walt Mossberg quits Facebook, because yeah […]

Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)

A combination of internal and external pressure has apparently prevented the project from going forward. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Report: Google PLA antitrust remedy turning comparison engines into agencies

Google shopping competitors now 32 percent of results in UK, Germany, France. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Maps personalization, Google AMP report & Google shopping

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Did you know you can report Google Maps-related spam calls and other violations to Google?

Google local has its share of spam and manipulation issues. There’s a form you can use to report some of those violations. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing