Not just for auto anymore: Google tests giant image search ads in new verticals.

The ads feature a carousel of images. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Influence of Voice Search on Featured Snippets

Posted by TheMozTeam This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and […]

How B2B Marketers Can Win at Search with Best Answer Content

Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where customers are looking. Multiple disciplines from technical SEO to creative content can be leveraged to win the search marketing game. At TopRank Marketing, we believe the best answer to this […]

How lucrative is local search?

A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing’s holistic view of search on display at SMX West

Bing’s keynote at the San Jose event took a closer look at search integration for internal documents and how intelligent image search will expand. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Build a Search Intent Dashboard to Unlock Better Opportunities

Posted by scott.taft We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton […]

Marketers can now view Shopping Campaigns in Bing Ads search terms reporting

The updated reporting grid also includes an Added/Excluded keywords column. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Product card buttons pop up on desktop search

Google Shopping product panel adds for “details”, “reviews” and “stores” options. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API

In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The 20 Biggest Winners on Google Search Last Year

YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to recent research from Searchmetrics. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing