Video: Andrew Goodman on paid search against big brands & proper PPC experiments

Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen

The finding was based on user testing and an eye tracking study. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

In Search of Trust: How Authentic Content Drives Customer Experience

The experience customers have through marketing content can be one of the most important differentiators for brands today. And yet 58% of B2B buyers don’t not believe claims made by the vendors they most recently bought from (TrustRadius). It’s hard to create a great experience if customers don’t trust brand communications. Trust is the gateway […]

Next on Live with Search Engine Land: Season wrap-up—COVID and disruption

Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How search data can inform larger online business decisions

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The Keys to Effective Off-Site Search Engine Optimization [Infographic]

Effective SEO isn’t just about improving your website structure, performance, and content; it’s also about signaling the right things to search engines via external pages and platforms. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Google updates Search Console API infrastructure

The API is backward compatible and there are currently no changes in scope or functionality. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How search data can inform larger online business decisions

Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your job to disperse this knowledge across your organization. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SEO myth-busting: What is not a Google search ranking factor

Google has said it doesn’t use these signals to inform where your site ranks in organic search results. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Next on Live with Search Engine Land: Dealing with CCPA and Facebook Ads

Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance and it’s having a dramatic impact. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing