U.S. senators: Facebook should not be trusted with ‘crazy’ cryptocurrency plan

Democratic and Republican lawmakers said Facebook’s track record of as untrustworthiness should stand in the way of it launching a digital currency.Read More Social – VentureBeat

Everything You Should Know About Google’s NEW Campaign-Level Conversions

Just last month, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest bidding control, campaign-level conversion setting. In this guide, I’m going to go over everything you need to know about […]

When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

11 Qualities You Should be Looking for to Find Your B2B Influencer Match

The post 11 Qualities You Should be Looking for to Find Your B2B Influencer Match appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

How much should we care about voice search? It depends on target audience

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Should You Pay People To Test Out Your Website? How Usability Testing Can Improve Your UX

People talk all the time about the need to be a data-driven company and to use scientific decision-making at work. This is why so many companies conduct website tests like A/B and multivariate (MVT) tests. However, these are by no means the only testing methods available to marketers and UX designers. These tests tend to […]

3 metrics small businesses should track to measure SEO success

Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Top 4 Reasons SMBs Should Use Paid Search

Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It’s an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it? Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Should we be paying for Google My Business features?

Paying for GMB features would be a handy new revenue stream for Google, but how it manages trust features – and spam – in a pay-to-play model is the real concern. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Long Should My Email Subject Line Be?

Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community. Because of this, marketers ask us about email subject lines often. And one of the most common questions we hear is this: What’s the best length for a subject line? To find out, […]