3 strategic goals SEO consultants should fulfill

Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

216: How to Create a Style Guide for Your Blog (and Why You Should)

How and Why You Should Create Style Guides for Your Blog In today’s episode, I talk about style guides for blogs – why they’re important, and what elements you should include in yours. Links and Resources for How to Create a Style Guide for Your Blog AP Stylebook The Chicago Manual of Style Virtual Tickets […]

Should I Hire an In-House Digital Marketing Specialist or Tap an Agency for Help?

The digital marketing landscape is changing at a rapid pace, with many organizations planning to up their budgets and diversify their tactics in the coming years. In fact, according to Forrester research, CMOs will spend nearly $ 119 billion on search marketing, display advertising, online video and email marketing by 2021. “Over the next five […]

13 outdated SEO tactics that should terrify you

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die! Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

13 outdated SEO tactics that should terrify you

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die! The post 13 outdated SEO tactics that should terrify you appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. The post Quality score in 2017: Should you care? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

5 Terrible Websites You Should Copy

This isn’t the definitive list of the worst websites I’ve ever seen. But if you’re a sensitive soul with design proclivities, I’d get a blanket and a cup of something soothing before you dig in. There are horrors ahead. Apart from laughing at them, why should we ever look at terrible websites? Wouldn’t it make […]

ProBeat: Twitter should #BanTrump

OPINION: This was a busy week for Twitter. The company made major headlines at least three times — and as is often the case, the first of the three received the least attention. Twitter’s decision to update its public policies after U.S. President Donald Trump threatened North Korea deserves more scrutiny. Yes, more than the […]

Silicon Valley should reject Saudi Arabia

American companies face a difficult tradeoff when dealing with government requests, but they should just say no to Saudi Arabia, which is using social media companies to do its dirty work in censoring Qatari media. Over the past few weeks, both Medium and Snap have caved to Saudi demands to geoblock journalistic content in the […]