13 Must-Know Sound Bites from #HeroConf 2019 (And Why You Should Care)

The biggest names in the industry. Crowds of people losing their minds at every stage. Kanye West screaming into a microphone about nothing in particular. No—I’m not talking about Coachella. I’m talking about Hero Conf. I went to Hanapin Marketing’s eighth annual US conference to learn from the best and brightest minds in PPC—including WordStream’s […]

Why You Should Revisit Your Old Content – Regularly

The post Why You Should Revisit Your Old Content – Regularly appeared first on ProBlogger. This post is based on episode 145 of the ProBlogger podcast. Is your obsession with new content hurting your blog? As bloggers, we tend to focus on what we’re creating now rather than what we created months or even years ago. Of […]

Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts?

The post Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging? It’s an […]

How much martech should PPC marketers actually use?

The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms

Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What Should I A/B Test? An Ecommerce Homepage Analysis

There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand […]

Why digital out-of-home should be integrated into your 2019 marketing mix

With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. The post Why digital out-of-home should be integrated into your 2019 marketing mix appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Moz on Domain Authority 2.0: How SEOs should (and shouldn’t) use it

A conversation with Moz’s Russ Jones about what’s changed. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why developers should play a big role in your next marketing campaign

With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over. Here’s how. The post Why developers should play a big role in your next marketing campaign appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Service workers and SEO: What developers should know

What are service workers, why would you implement them and what’s the potential impact on your site’s rankings? Find out. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing