Why IGTV should go premium

It’s been four months since Facebook launched IGTV, with the goal of creating a destination for longer-form Instagram videos. Is it shaping up to be a high-profile flop, or could this be the company’s next multi-billion-dollar business? IGTV, which features videos up to 60 minutes versus Instagram’s normal 60-second limit, hasn’t made much of a […]

How Long Should Your Blog Post Be?

The post How Long Should Your Blog Post Be? appeared first on ProBlogger. Today’s post is by ProBlogger writing expert Ali Luke When I started blogging in 2008, there was a (roughly) agreed-on standard for blog posts: you should post around 500 words every weekday. Now that I look back on that, it seems pretty […]

Power Pages and Best Answer Content: Should You Go Long or Short Form?

Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind “Best Answer” content marketing strategy. But what qualifies as best answer content? How deep or wide do you need to go on a topic? Is it better to use short form or long form […]

Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold

Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in? Or which Disney princess best represents your personality and relationship ambitions? via GIPHY Don’t be shy. I’m a Gryffindor wizard through and through—and apparently, I’m more of a Jasmine than an Ariel. And I know all this thanks to […]

Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]

Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

3 A/B Testing Examples That You Should Steal [Case Studies]

There’s a joke in the marketing world that A/B testing actually stands for “Always Be Testing.” It’s a good reminder that you can’t get stellar results unless you can compare one strategy to another, and A/B testing examples can help you visualize the possibilities. I’ve run thousands of A/B tests over the years, each designed […]

Report: Retailers should invest in better service, faster checkout for stores

Quick checkout and ‘exceptional’ in-store service represent a winning combination according to GroundTruth consumer survey. The post Report: Retailers should invest in better service, faster checkout for stores appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How the hospitality industry should approach online reviews and citations

Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Suffering From Analysis Paralysis? You Should See An Optimization Specialist

Have you ever faced down a giant table or spreadsheet of data and thought, “I have no idea what to do with this”? As marketers we’ve all probably had those deer-in-the-headlights moments once or twice, where we’ve floundered to figure out what the hell we’re looking at. Crazy Egg was built on the premise of […]

Trump’s Nike tweet proves you should never ask a rhetorical question on Twitter

Per usual, President Donald Trump woke up bright and early to tweet on Friday morning. This time, he went with, “What was Nike thinking?,” a clear reference to the brand’s new campaign starring former NFL star Colin Kaepernick. Fresh on the heels of a fear-mongering campaign rally in Montana, the tweet — like most of […]