7 Page Speed Stats Every Marketer Should Know

If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization. But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed. For context, if it takes more […]

7 Recent Online Advertising Updates You Should Know

As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the time. And although that’s what makes online advertising exciting, it’s […]

7 Recent Online Advertising Updates You Should Know

As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the time. And although that’s what makes online advertising exciting, it’s […]

Why ARF thinks marketers should reconsider their personalization strategy

‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Social media should have “duty of care” towards kids, UK MPs urge

Social media platforms are being urged to be far more transparent about how their services operate and to make “anonymised high-level data” available to researchers so the technology’s effects on users — and especially on children and teens — can be better understood. The calls have been made in a report by the UK parliament’s […]

How Marketers Can Improve the Customer Experience (And Why They Should Want To)

Recent research from Gartner shows that 89% of companies compete primarily on customer experience. The way your brand makes customers feel can mean the difference between advocating for the brand or going with a competitor. So, who owns customer experience? It’s not just the customer service team or the Chief Experience Officer or any other […]

Why You Should Consider Scrapping This Unoriginal Type of Content

I’m not one for New Year’s resolutions. My personal resolutions always feel contrived, so several years ago I just stopped… Continue Reading The post Why You Should Consider Scrapping This Unoriginal Type of Content appeared first on Copyblogger. Copyblogger

High Bounce Rate? Here are the Reasons & What You Should Do

Are you experiencing a high bounce rate? If so, you’re not alone. Many digital marketers face this same problem, which usually occurs because the website’s not doing what it’s supposed to do. The fact is, a high bounce rate can indicate a problem, but not always. For bounce rates that are a little higher than […]

Why You Should Optimize Your Account for ROAS, Not Conversion Volume

Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending waaaaay too much time evaluating stats and matchups while things like Billy Beane’s sabermetrics were developing and becoming more commonplace. Today, my colleagues know that I’m (maybe annoyingly) as likely to […]

Here’s why you should get into the ABM game

Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it. The post Here’s why you should get into the ABM game appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips