The 30 magic marketing words you should be using

Language is a powerful tool — it enables you to connect with audiences and spur them to take action. For email marketers, the importance of using the “right” words cannot be overstated. Which word or phrase will click with your subscribers and nudge them to open emails, click to visit your website or make a […]

Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers are “pivoting to video” from text-based content. In this post, […]

7 Easy and Free Ways to Get More Traffic That You Should Be Using (But Aren't)

Here are seven commonly overlooked, yet totally free, ways to help boost the reach and promotion of your content. Social Media Today RSS

Community Discussion: Should Bloggers Ask For Donations?

Bloggers calling for donations or reader contributions like “buy me a beer” or “buy me a coffee” have been around for over ten years, as has the debate over whether they should. Now however, with more mainstream media putting up paywalls, the growth of subscription based content providers and the rise of crowdfunding, is it […]

Should You Disable Comments on Your Blog?

This is a post by ProBlogger expert Ali Luke When you started out blogging, you were probably thrilled when you got a comment. People were reading your posts, and cared enough to leave their own thoughts. As time went by, you probably found some of the comments very useful. Maybe they sparked off an idea […]

Why You Should Have A Local Content Marketing Strategy

You’ve probably heard time and time again that content marketing is important in growing your business’s online presence. When done correctly, it can increase brand awareness, advocacy, and lead to more sales. The problem is many businesses are doing it wrong. Many business owners think they need to be creating X new pieces of content […]

Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today

Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out until you shift your focus back to your responsibilities. Last week, I talked about getting more out of your expectations, and today I’m going to talk about a daily […]

8 Reasons Why Brands Should Be Using Facebook Live

Here are some key reasons why brand should consider using Facebook Live in their social media marketing strategy. Social Media Today RSS

This Is Why You Should Be Testing Your Headlines

It’s all about that click. This is true whether you’re writing headlines for PPC ads or content that’s meant to earn organic search traffic, links, and social media shares. You can’t honestly call your content “high quality” if it isn’t getting read. And if your headline is boring, people won’t click. They’ll ignore you. That […]

Why You Should Care About Website Architecture When It Comes to Your SEO

Moz’s Whiteboard Friday on IA and SEO I’ve always had a thing for site architecture and designing sites that are both user AND search engine friendly. However, it can be a bit challenging, especially for those who have been doing SEO for a while. We all want to over-optimize every web page. Well, stop doing […]