3 reasons why you should write CTAs from the reader’s point of view

A strong call to action (CTA) isn’t just one of the most important elements of your email campaigns — it’s critical to the success of your overall online marketing plan. Whether you want your subscribers to make a purchase, visit your website or RSVP for an event, a compelling CTA can get the job done. While […]

251: What You Should Know About Getting Started with Email

Everything You Need to Know About Getting Started with Email Have people been telling you for years that you need to create an email list for your blog? Is it time to finally bite the bullet? Let’s talk about email – how to get started, email providers, types of messages, opt-ins, and sequences or auto-responders. […]

The Question on Many Marketers’ Minds: Should My Brand Start a Facebook Group?

Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so many express confidence that it’s making […]

Lebron James says if social media negativity is bothersome, you should delete it

Lebron James turns off his social media accounts before the playoffs begin each year, largely because it’s a toxic place for celebrities.  Public backlash after the late-game mistakes by his teammates in Game 1 of the finals proves James’ point, as the criticism and memes have dominated the Twitterverse and other social media. While acknowledging […]

Should Your Blog Have a Static Homepage (Whatever That Means)?

Open up a new tab in your browser and go to the homepage of your blog. What do you see? There’s a good chance you see your most recent posts. This is, after all, what most WordPress themes default do. And if you’ve been blogging for a long time, it might be how you expect […]

ProBeat: We should applaud Twitter for disclosing its password hashing bug

OPINION: Twitter yesterday revealed it had fixed a bug in its hashing process that saw passwords internally logged in plain text. The company asked all its users to change their Twitter passwords, and if they used that password anywhere else, to change it there too, just in case. Then, all hell broke loose. A lapse […]

Twitter thinks you should really change your password, like, now

Twitter has a teeny, tiny polite suggestion for everyone on its platform: Maybe go ahead and change your password. Like, now.  The social media company announced Thursday in a blogpost that a now-fixed bug meant Twitter passwords were stored “unmasked in an internal log,” and, yeah, whoops!  While the company insists that it’s found no […]

How salesy should your newsletter be?

If you’ve got a regular email marketing newsletter you deliver to your customers, chances are you might be trying to sell something — and that’s ok. But a strictly salesy newsletter doesn’t make for the most riveting read, and it could drive customers to unsubscribe. Keep them engaged and buying with content that supports your sales messages. […]

Why Every Great Marketer Should Send a Personal ‘Story Email’

Humans love stories. We communicate through them. We learn from them. Our personal stories and memories give our lives meaning and order. In fact, your brain may actually crave stories: Scientists believe we are evolutionarily hardwired for narratives because they helped our ancestors survive. Quick quiz: Which one is more effective? Option A: There’s an […]

Zuckerberg to Senate: ‘My position is not that there should be no regulation’

Facebook CEO Mark Zuckerberg appeared today before nearly half of the U.S. Senate to respond to questions related to monopoly and regulation, to explain what Facebook is doing to protect democratic processes around the world, and to address what Zuckerberg has repeatedly described as a breach of trust between his company and its users. “My […]