Should SEOs Care About Internal Links? – Whiteboard Friday

Posted by randfish Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. […]

How Indie Entrepreneurs Should Plan Vacations (FS216)

Travel can lead to inspiration, vision and clarity for your business. That can mean huge gains when you’re an owner-operator of a small business. As indie-preneurs and solo-preneurs we can often be the bottleneck for our business. Our mindset can be the leading cause of atrophy or stagnation in our strategies and execution. Play time, […]

Four Ways Businesses Should Use Customer Reviews [Infographic]

With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them to boost revenue. How? Here are some tips on how to harness the power of online reviews. Read the full article at MarketingProfs […]

Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization [INTERVIEW]

Move over Don Draper, the modern day agency marketer needs to be more of a Renaissance (wo)man. Sure, they need to be creative enough to craft a compelling pitch. But they also need to be data-driven. They need to be well versed in analytics and the latest MarTech trends. And when budgets get tight, agency […]

Want to find a date? Here’s where Tinder says you should work.

Now that they’ve shared U.S. citizens’ proclivity for right-swiping on pilots (for men) and on physical therapists (for women), Tinder has released data on the sexiest jobs around the world.  And the results prove that no matter where you’re from, your thirst for certain professions is more or less universally shared.  In most countries surveyed, […]

If You’re Attending MozCon 2017, You Should Definitely Pitch to be an Ignite Speaker

Posted by ronell-smith Are you a good storyteller, able to hold a crowd at rapt attention for minutes at a time? Do you have a story you’re bursting at the seams to share? Well, ye olde yarn-spinner, a MozCon Ignite talk sounds like just the thing for you. The five-minute talks have become quite a […]

What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]

No reason to burn the midnight oil, especially if you’re writing marketing emails. A study by Grammarly looked at when mistakes are made, and it found the best times for error-free writing. Check out the findings. Read the full article at MarketingProfs MarketingProfs Daily: Content

The 9 Emails Your Business Should Be Sending

So, you’ve already taken that first critical step toward getting your email marketing program off the ground by building your contact list, and now you need to send your subscribers…something. But what should that something be? If you’re struggling to figure out what to send or how to keep your customers engaged, rest easy — […]

Obama is back and he thinks we should be more careful with our selfies

Obama is back, baby, and oh boy did he have a lot to say about selfies and social media. The beloved 44th president of the United States and hip AF dad stopped by the University of Chicago on Monday afternoon to a.) torture us by asking, “what’s been going on while I’ve been gone?” and […]

Every feed app should steal Pinterest’s ‘more like this’ button

 This is the best new social app feature in a long time. Twitter should copy it. Instagram should copy it. Facebook probably already is copying it. I’m talking about Pinterest’s “Instant Ideas” button that started testing in February but is slowly rolling out to more people. As soon as I tapped it, I was hooked. […]