How Social Should the CMO Be? 3 Guidelines for Success

Senior executive social media participation is often associated with better leadership, brand transparency and helps build better connections with customers, employees, and investors. For most companies, the CMO is one of the most visible executives and as a public facing marketing role, there is an expectation that the chief marketing officer will be active on […]

3 questions SMBs should ask to maximize their COVID-19 Google Ads credit

Your business got a Google Ads credit to spend this year, now what? Before you spend it, consider these questions first. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why brands should consider audio marketing as consumers settle into life at home

With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Emotional ROI should be one of your key performance indicators during COVID [Video]

Continue to foster brand connections now, say marketers on Live with Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management

Why should B2B marketers give a DAM? When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it’s B2B influencers, social, search, content, video or always-on marketing. It’s also one of the top investments an organization can make for successfully leveraging a digital environment […]

Up next on Live with Search Engine Land: Should you go all-in on brand marketing now?

Dana Tan, Amy Bishop and Michelle Morgan will talk about what channels and content are effective now and post-COVID opportunities Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Should B2B Marketers Embrace Ephemeral Content?

One great thing about being a young Gen X’er: There was no social media during my junior high and high school years.  Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever. So it’s no surprise that the youngest […]

What should you expect from a B2B Marketing Automation Platform?

If you’re in the market for a B2B Marketing Automation platform, here’s how to make sense of the vendor marketplace. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

13 Conversion Experts You Should Be Following

What works today may not work tomorrow. The rules change on a daily basis. So if you want to improve your website’s performance, you need to keep up with the newest developments. I do this by following the top experts, I’ve included my favorites here. These are today’s leaders in conversion optimization, people who don’t […]

Should you continue to solicit reviews during the outbreak? Local SEOs disagree

There are a mix of considerations, on a spectrum from idealistic to pragmatic. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing