7 Reasons You Should Be Using Scripts in Google Ads

Here’s a question I hear all the time: I’ve been using AdWords/Google Ads for some time now, and my campaigns are doing great. But how can I get more bang for my buck, and have more fun managing my campaigns? Well, young Padawan, the answer lies in one word: scripts! For the uninitiated, scripts are […]

Spotify’s AI assistant should be social

OPINION: I recently sat down at my computer to get some work done and in the adjacent Spotify app saw a friend from college playing “Brown Sugar” by D’Angelo. On impulse I moved my mouse over to like it — but I couldn’t because the Spotify app on Mac has no way to send a […]

4 Google Ads Features Agencies Should Prepare For

If you’re a digital marketing agency who manages Google AdWords accounts for your clients, then you have probably heard of the recent announcement that the platform is undergoing some changes. Google AdWords will now be “Google Ads,” and outside of the obvious logo change, there are some alterations that you and your clients should be […]

15 checks you should make when choosing a link partner

How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

15 checks you should make when choosing a link partner

How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more. The post 15 checks you should make when choosing a link partner appeared first on Marketing… Please visit Marketing Land for […]

It’s the law: 7 email marketing rules you should know

Did you know there’s a law in the U.S. about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. VerticalResponse is here to break through the jargon and help you understand the […]

Facebook should be forced to shut down WhatsApp and fix it

OPINION: Defects in the design of Facebook’s WhatsApp platform may have led to as many as two dozen people losing their lives in India. With its communications encrypted end-to-end, there is no way for anyone to moderate posts; so WhatsApp has become “an unfiltered platform for fake news and religious hatred,” according to a Washington…Read […]

Should marketers own programmatic accounts as they do with SEM & Social?

Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. The post Should marketers own programmatic accounts as they do with SEM & Social? appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How Often Should You Email Your Newsletter List?

The post How Often Should You Email Your Newsletter List? appeared first on ProBlogger. In the past we’ve taken a look at why your blog needs an email newsletter and what you should include in your email newsletter. But people have been asking for more detail on how often you should send emails to your newsletter […]

3 reasons why you should write CTAs from the reader’s point of view

A strong call to action (CTA) isn’t just one of the most important elements of your email campaigns — it’s critical to the success of your overall online marketing plan. Whether you want your subscribers to make a purchase, visit your website or RSVP for an event, a compelling CTA can get the job done. While […]