Trust Factors: Why Your Brand Should Take a Stand with Its Marketing Strategy

Earlier this year, Salesforce made waves by announcing a policy that compelled retailers to either stop selling military-style rifles and certain accessories, or stop using its popular e-commerce software.  For a massive brand like this to take such an emphatic stand on a divisive social issue would’ve been unthinkable not so long ago. But in […]

ProBeat: YouTube messages should have never existed

YouTube is killing its messages feature two years after introducing it, despite there being no use case for a built-in chat functionality in the app.Read More Social – VentureBeat

Why should you attend SMX?

Just for you: 11 awesome reasons to attend SMX East, November 13-14 in NYC! Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why should you attend MarTech?

Expert tactics, advice, and strategy are just part of the MarTech experience. Check out more of my favorite reasons to attend! Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Should You Use Emojis in Your Subject Line?

Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters. But if you want to stand out in the inbox, you can’t be average. Willits […]

U.S. senators: Facebook should not be trusted with ‘crazy’ cryptocurrency plan

Democratic and Republican lawmakers said Facebook’s track record of as untrustworthiness should stand in the way of it launching a digital currency.Read More Social – VentureBeat

Everything You Should Know About Google’s NEW Campaign-Level Conversions

Just last month, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest bidding control, campaign-level conversion setting. In this guide, I’m going to go over everything you need to know about […]

When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

11 Qualities You Should be Looking for to Find Your B2B Influencer Match

The post 11 Qualities You Should be Looking for to Find Your B2B Influencer Match appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

How much should we care about voice search? It depends on target audience

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing