Zuckerberg to Senate: ‘My position is not that there should be no regulation’

Facebook CEO Mark Zuckerberg appeared today before nearly half of the U.S. Senate to respond to questions related to monopoly and regulation, to explain what Facebook is doing to protect democratic processes around the world, and to address what Zuckerberg has repeatedly described as a breach of trust between his company and its users. “My […]

241: Trends in Social Media – Where Should You Focus Your Energy?

Social Media Trends – Where Should You Focus Your Energy In our last episode I covered seven trends in social media and blogging. In today’s episode I want to discuss where you should focus your energy as a blogger. There’s so much we could do.but what should we do? Don’t become overwhelmed and perplexed. Instead, […]

Better Together: Why Your Content Marketing Campaigns & Always-On Programs Should Work in Harmony

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social media—means you have to get […]

How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? Read the full article at MarketingProfs MarketingProfs Daily: Content

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product. However,… Please visit Marketing Land for […]

All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

6 important survey questions restaurateurs should ask

The food service industry is thriving: In 2017, U.S. restaurants brought in a total of $ 651 billion in revenue. Though the boom is exciting, it also means that there’s more competition. So what can you do to become the go-to eatery in your area? Why not ask your guests? Customer surveys give you the data […]

Facebook should disclose and limit pricing for political campaign ads

 An interesting report on the Facebook ad machinery in play during the election highlighted an issue that I hadn’t considered: Facebook’s ad marketplace gave a huge pricing advantage to one candidate over the other. It seems like a no-brainer that these differences should at least be made public in the case of political contests, and […]

What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results. The post What is GS1 SmartSearch Schema markup and why should e-commerce sites use it? appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

The Simple Question You Should ALWAYS Include in Your Emails

Wouldn’t it be nice if emails came with a little “thumbs up” or “thumbs down” button like Facebook posts? You would instantly know if your message resonated with people or not. At AWeber, we made this a reality. We built a sentiment widget — a clickable question at the bottom of our emails that collects immediate […]