Instagram surprises everyone with Stories feature not stolen from Snapchat

Instagram knows you like posts. But Instagram also knows you like Stories. And so, to capitalize on this unique insight, the Facebook-owned social media platform just put posts in your Stories so you can post while you Story.  Still with me?  Essentially, the update allows users to take a post from their Instagram feed and […]

Snapchat begins rolling out redesign on iOS that reverses changes launched last year

iOS users’ Snaps and Chats will be in chronological order again, and Stories from friends are going back to the right side of the app. The post Snapchat begins rolling out redesign on iOS that reverses changes launched last year appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land […]

Snapchat hosts first Creators Summit after years of neglect

Social media stars have always been treated like nobodies instead of VIPs on Snapchat . Despite pioneering the Stories and creative tools they love, the lack of support saw many drift to YouTube’s ad dollars and Instagram’s bigger audience. Now Snap CEO Evan Spiegel is finally stepping up to win back their favor and their […]

WhatsApp’s stories hit 450M users, stealing the globe from Snapchat

Snapchat neglected the international market in its early years, and now WhatsApp has snatched that growth opportunity. WhatsApp’s clone of Snapchat Stories, WhatsApp Status, now has 450 million daily active users. That’s compared to just 191 million daily users on all of Snapchat as of today’s disastrous Q1 Snap Inc earnings call. Theupdate from today’s F8 […]

Snapchat scrambles to fix failed redesign, moves Stories to Discover

Snapchat’s redesign was a disaster. It cratered ad views and revenue and led Snapchat’s user count to actually shrink in March. That’s why CEO Evan Spiegel just announced a big reversal of the redesign’s worst part: We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize […]

Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager

Previously called Promoted Stories, the new Story Ads remain within the app’s Discover feed but are now available via auction-based bidding. The post Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – […]

Snapchat launches AR selfie games called Snappables

Snapchat wants to let you play its augmented reality Lenses, not just play dress-up. Today it launched Snappables — AR games that use your touch, motion and facial expressions to compete for high scores or in literal head-to-head multiplayer match-ups. Snappables live alongside Snapchat’s other Lenses and are rolling out globally this week. New games […]

Snapchat launches Spectacles V2, camera glasses you’ll actually wear

Photos, not just video. No yellow ring alerting people to the camera. Underwater-capable. Classier colors with lighter lenses. Prescription options. Faster syncing. And a much slimmer frame and charging case. Snapchat fixed the biggest pain points of its Spectacles camera sunglasses with V2, which launch today for $ 150. The company only sold 220,000 pairs […]

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows

The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. The post Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

Snapchat is testing 6-second unskippable ads

Snap’s chase for ad dollars will see the company trying to get you to watch something called, wait for it, “Commercials.” The six-second unskippable ads will be tested on the TV-like Snapchat Shows, and not on personal stories or Discover editions, reports Digiday. SEE ALSO: Snapchat’s newest lenses will feed your selfie addiction Once reluctant […]