Snapchat enlists 20 partners to curate Our Stories from submissions

Themed collections of user generated content chosen by news publishers for viewing on and off Snapchat are the teen social network’s next great hope for relevance. Today Snap launches Curated Our Stories with the help of 20 partners like CNN, Cosmopolitan, Lad Bible, and NowThis. Instead of sifting through and selecting submissions to Our Story […]

Snapchat shares hit all-time low as search acquisition Vurb’s CEO bails

Snapchat’s sagging share price is making it tough to retain talent. Bobby Lo, founder and CEO of mobile search app Vurb that Snap Inc acquired for $ 114.5 million two years ago is leaving day-to-day operations at the company. That means Lo cut out early on his four-year retention package vesting schedule, which was likely […]

Snapchat shrinks by 3M users to 188M despite strong Q2

The Stories War has officially killed Snapchat’s growth, leading to its first user count decline ever. In Q2 2018 earnings today, Snapchat’s daily active users number shrank 1.5 percent to 188 million this quarter, down from 191 million and positive 2.9 percent user growth last quarter. Snapchat did beat earnings expectations with $ 262.3 million […]

Snapchat gets $250M investment from Saudi prince for 2.3%

Snap Inc. got a fresh infusion of cash from the Saudi royal family to help it survive despite losing $ 353 million this quarter. Prince Al-Waleed Talal tweeted a video of him and Snap CEO Evan Spiegel, noting that he’s invested $ 250 million in exchange for a 2.3 percent stake in Snap Inc. The […]

Snapchat launches its first speech recognition lenses

Snapchat is today launching new lenses that respond to voice commands. The company says it’s now rolling out a series of lenses that will animate when users speak simple, English words like “hi,” “love,” “yes,” “no,” and “wow,” as opposed to taking some other action – like opening their mouth or raising their eyebrows, as has […]

Snapchat ‘Storytellers’ finally pairs creators with advertisers

Snapchat is arriving very late to the game of courting influencers. Now it hopes to boost ad spend by connecting businesses with its top independent creators, but it won’t take a cut of deals it helps arrange. Today Snap Inc. launches its “Snapchat Storytellers” pilot program that will introduce brands to five of the app’s […]

Snapchat to shutter Snapcash August 30

The feature allowed users to send payments to other users via the app. The post Snapchat to shutter Snapcash August 30 appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat will shut down Snapcash, forfeiting to Venmo

Snapcash ended up as a way to pay adult performers for private content over Snapchat, not just a way to split bills with friends. But Snapchat will abandon the peer-to-peer payment space on August 30th. Code buried in Snapchat’s Android app includes a “Snapcash deprecation message” that displays “Snapcash will no longer be available after […]

Snapchat code reveals team-up with Amazon for ‘Camera Search’

Snapchat is building a visual product search feature, codenamed “Eagle,” that delivers users to Amazon’s listings. Buried inside the code of Snapchat’s Android app is an unreleased “Visual Search” feature where you “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon, Shazam, and other partners.” Once […]

Snapchat launches privacy-safe Snap Kit, the un-Facebook platform

Today Snapchat finally gets a true developer platform, confirming TechCrunch’s scoop from last month about Snap Kit. This set of APIs lets other apps piggyback on Snap’s login for sign up, build Bitmoji avatars into their keyboards, display public Our Stories and Snap Map content, and generate branded stickers with referral links users can share […]