Snapchat now lets you create custom stories for groups of friends and family

 Snapchat is adding the ability to create custom stories limited to specific friends, or to direct contacts and their friends within a geofenced area. These new custom stories otherwise operate just like regular Snapchat Stories, but will disappear entirely if no one within the group adds any updates for 24 hours. The custom Story feature […]

Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Snapchat Releases […]

Instagram on copying Snapchat: “This is the way the tech industry works”

 “I think it would frankly be silly of us if we were to say “Oh see that good idea over there that’s actually fulfilling a need people have to share more moments of their life, oh because one person did that we can’t even go near that idea.” That’s Instagram’s VP of Product Kevin Weil’s […]

Snapchat rolls out a trio of new ad products using its lenses and geofilters

 In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and geofilters. The company is debuting a handful of new products, including World Lenses, Audience Lenses, and Smart Geofilters – representing the largest update to its Sponsored […]

Report: Snapchat installs fell 16% in April as Instagram continues to pull further ahead

On the heels of a disappointing first earnings report for Snap, a new report indicates the company’s trouble attracting new users deepened at the start of the second quarter. According to Sensor Tower’s Store Intelligence data, downloads of Snapchat in April 2017 fell about 16 percent year-over-year on the App Store and Google Play combined. That puts the […]

Snapchat now lets you share content for as long as you want with Limitless Snaps and Looping Videos

Snapchat, the mobile messaging app that’s popular with millennials, is today unveiling four new creative tools as it looks to broaden its appeal with both existing and new users. Undoubtedly one of the most intriguing new features rolling out today is what Snap is calling Limitless Snaps, which effectively lets you share photos within chats for […]

Snapchat users stay loyal, but Instagram could block its growth

 U.S. millennials and Gen Zs aren’t entirely replacing their Snapchat addiction with Instagram Stories, according to a slew of new studies and surveys commissioned or collected by TechCrunch. Yet the fact that 80 percent of Instagram’s users are outside the U.S. has helped propel Instagram Stories’ ascent to 200 million DAUs, surpassing Snapchat’s 158 million […]

Snapchat hits a disappointing 166M daily users, growing only slightly faster

 Snap’s growth rate increased just a little in Q1 2017 — a bad start to its first quarterly earnings report since going public. Snap hit 166 million daily active users at a growth rate of 5 percent, compared to the 158 million DAUs it had in Q4. Snap shares fell more than 24 percent in […]

Story Time – Snapchat, Instagram and Facebook Stories (#SMTLive Recap)

In an effort to learn what people really think about Snapchat vs Instagram vs Facebook Stories, we decided to use this subject for our latest twitter chat. Here are the highlights from our May 9th #SMTLive Twitter chat comparing the best and worst of social media Stories for brands. Which platform thrives? And who will […]

Facebook’s plan worked: Snapchat hits 166 million users, 34 million fewer than Instagram Stories

Today Snap revealed that it now has 166 million daily users,  34 million fewer than Facebook’s Snapchat clone, Instagram Stories. Let’s recap how this happened: Facebook launched Instagram Stories in August 2016, a completely transparent effort to rip off the formula that made Snapchat a success (and slow down Snapchat’s growth in the process). Facebook’s attempts to copy Snapchat […]