Snapchat debuts Lens Web Builder to create AR campaigns in minutes

It’s Snap’s latest move to make the format more accessible by reducing the friction of buying and producing AR campaigns. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

TikTok vs. Snapchat: A guide for marketers

A look at the key differences between Snapchat and TikTok. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Teen hit Yolo raises $8M to let you Snapchat anonymously

It wasn’t a fad. Yolo became the country’s No. 1 app just a week after launch by letting teens ask for anonymous replies to questions they posted on Snapchat. But nine months later, Yolo is still in the top 100 iOS apps and has 10 million active users. Now it’s safeguarding the app from predators […]

Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Know If Someone Has Added You on Snapchat

When it’s about sharing videos and pictures easily to friends, there is no good option for social media than Snapchat. You can share fun moments at the concert or a photo of a family vacation with friends. Snapchat makes all these sharing easy and to communicate with your friends. The concept of temporary videos and […]

Snapchat adds lava and water AR Lenses using ground segmentation and ML

The social network’s AR investments continue to pay off, as it can now use machine learning and computer vision segmentation to replace land with liquid.Read More Social – VentureBeat

How to Delete Saved Chats on Snapchat?

Snapchat is indeed one of the trending and popular applications out there. It offers a variety of appealing filters that makes conversation with friends that makes it more exciting. In case you are wondering how to get rid of the saved chats, then you are in the perfect place. All you need to do is […]

Snapchat added users, increased revenue in Q4, but ‘still extremely under-monetized,’ says Spiegel

The CEO says Snapchat is focused on attracting more advertisers to the platform. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How Hoop hit #2 with its Tinder for Snapchat

Snapchat’s developer platform is blowing up as a gateway to teen social app users. Hoop is the latest Snap Kit blockbuster, rocketing to #2 on the overall App Store charts this month with its Tinder -esque swiping interface for discovering people and asking to message with them over Snapchat. Within a week of going viral, […]

Snapchat hits 218M users but big Q4 losses sink share price

Snapchat still isn’t profitable nearly two years after its IPO. In Q4 2019, Snap lost $ 241 million on $ 560.8 million in revenue; that’s up 44% year-over-year and an EPS of $ 0.03. That comes from adding 8 million daily users to reach a total of 218 million up 3.8% this quarter from 210 […]