Snapchat Enables Recording Beyond 10-Seconds, Adds New Creative Options

Snapchat is giving users the capacity to record minute long Snaps. Kind of. Social Media Today RSS

Snapchat adds multi-Snap recording and a color changing Tint Brush

 Snapchat has a couple of new features rolling out Tuesday, including the ability to record multiple 10 second Snaps continuously, and a new “Tint Brush” that allows you to selectively color specific objects or areas of your snaps. The Multi-Snap recording feature is coming to iOS first, with a rollout planned soon for Android, and […]

Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads

Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat or Instagram Stories: Which is Better for Your Business?

Snapchat versus Instagram Stories – which is better for your brand? Here’s an overview of the key considerations. Social Media Today RSS

Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Instagram Adds Video Replies to Stories, Increases Pressure on Snapchat

Instagram has added the ability to reply to Stories content with a photo or video. Social Media Today RSS

Snapchat launches new features, including Paperclips for links within Snaps

Now, marketers and any content creators can add links to their Snaps. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat Adds New Creative Tools, Including Links in Snaps

Snapchat has added some new creative tools, and the ability to add links to Snaps. Social Media Today RSS

Snapchat lets you add links, voice filters, and backdrops to Snaps

 Snapchat is breaking its long-standing ‘no links’ rule today while also providing some novel new creative tools to keep it one step ahead of Instagram. The new features are rolling out globally on iOS and Android thanks to an update today, Snap Inc tells TechCrunch. Here’s a demo of how these creative tools work, and descriptions […]

Snapchat now lets you create custom geofilters right in the app

 Snapchat introduced a way to create custom geofilters back in February of last year, and now it’s making the feature easier to use. U.S. Snapchat users can now create and submit custom filters directly in the app, rather than having to go to the studio website to make their custom filter. The mobile creative studio […]