Instagram is testing another killer feature that could crush Snapchat even more

Instagram is not slowing down in 2018. After Instagram crushed Snapchat — seriously, pounded the app into the ground — last year with its own disappearing Stories feature, the Facebook-owned app is now secretly testing a new “Type” feature that’ll let users share text-based clips instead of photos or videos. SEE ALSO: 12 awesome Instagram […]

What is Snapchat, now Story sharing has stopped growing?

 In a betrayal of loyalty signaling poor morale, a massive dump of Snapchat’s usage stats has leaked. The most worrisome is that the number of users posting Stories has shown zero growth, an even worse performance than Snapchat’s total user growth that was sluggish this year. It appears Instagram’s Stories clone has stopped Snapchat’s most […]

#SocialSkim: Snapchat Everywhere; Zuckerberg’s Surprising 2018 Goal: 10 Stories This Week

Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg’s personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Snapchat adds a 2017 year in review feature for saved memories

 Snapchat users who snap and save can take a stroll down memory lane with the app’s new feature, “A Look Back at 2017.” If you’re the type that would rather ruminate than remain committed to Snapchat’s previously purely ephemeral philosophy, you can find your 2017 year in review in the memories tab. Read More Social […]

CNN is killing its Snapchat news show only four months after its debut

 CNN is giving up on its Snapchat news show, which launch only four months ago. “The Update,” as the program was called, had been designed for Snapchat’s vertical video format, but didn’t feature video produced only for Snapchat, nor did it have dedicated anchors. Instead, the news featured on “The Update” was a curated selection […]

Talent trickles out of Snapchat as Timehop founder leaves

 Less than a year after joining Snapchat, social media nostalgia app Timehop’s founder Jonathan Wegener is departing the company. He tells TechCrunch he wants to build his own thing again, but the fact that the #1 teen social network isn’t exciting enough to stay at is telling. Share prices are down, user growth has slowed […]

Snap’s Accelerate startup program opens globally to boost ad revenue from Snapchat

Snapchat’s parent company has announced that it’s opening its Snap Accelerate program to startups across Europe, the Middle East, and Africa. The news comes almost three months after the Californian company debuted the program for startups in the U.S. The core raison d’être of Snap Accelerate is to help initiate startups into the world of Snapchat […]

Marketing Day: IAB’s ad revenue report, Snapchat Sponsored Filters & Facebook Messenger

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat launches augmented reality developer platform Lens Studio

 Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today, Snap launches the Lens Studio AR developer tool for desktops so anyone can create World Lenses that place interactive, imaginary 3D objects in your photos and videos. Read More Social – TechCrunch

How 5 B2B Brands Are Using Snapchat and Instagram Stories

B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or share thought leadership. But my, oh […]