Snap shares jump 23% as Snapchat user growth and revenue beat estimates

Shares of Snap rallied 23% after the Snapchat owner beat user growth and revenue forecasts as more people signed up during the coronavirus pandemic.Read More Social – VentureBeat

Snapchat launches its TikTok rival, Sounds on Snapchat

Snapchat this summer announced it would soon release a new music-powered feature that would allow users to set their Snaps to music. Today, the company made good on that promise with the launch of “Sounds on Snapchat” on iOS, a feature that lets users enhance their Snaps with music from curated catalog of both emerging […]

Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Essential ROI Formulas Every PPC Manager Should Know

“Am I yielding profit?” – a question that every PPC manager has to answer and a question that most of them struggle to answer. PPC marketers are not essentially statistics marvels or mathematically aligned by nature, and there can be multiple determinants affecting the overall profitability. Although understanding Google Ads and its auction process is […]

Snapchat had a big August amid TikTok uncertainty

The continual uncertainty around TikTok’s future may have provided a big boost to Snapchat in August. Or maybe it was just the Disney eyes filter that went viral. In any event, preliminary estimates from app store intelligence firm Sensor Tower indicate that Snapchat’s mobile app across both iOS and Android saw approximately 28.5 million new […]

How to Create a Group and Start a Group Chat With Your Friends in Snapchat

Snapchat is a social media platform that is very famous among youngsters because of its filters and lenses, and the best thing about the platform is that there is no pressure to look good/ amazing on the platform. But do you know you can use it as a messaging app too? How? By creating groups […]

Snapchat to take on TikTok with a new music-powered feature rolling out this fall

Snapchat is taking aim at TikTok. The company announced today it will begin testing a new feature that lets Snapchat users set their Snaps to music, similar to TikTok’s app. The feature may allow Snapchat to capitalize on the fracturing of the TikTok audience, who have been exploring alternative apps as the Trump administration weighs […]

Snap turns on Minis, bite-sized third-party apps in Snapchat

A set of mini apps has gone live on Snapchat platform, marking the beginning of a new chapter for Los Angeles-headquartered firm as it aims to emulate aspects of the popular Chinese “super-app” model. Unveiled last month, Snap Minis are lightweight, simplified versions of apps that live within Snap’s Chat section. These apps — built […]

The Complete Guide to Creating Your Own Snapchat Filters

Since its launch in 2011, Snapchat has allowed users to share quick pictures that vanish into thin air in the matter of seconds. Who would have thought that the popular social tool would become a leading social platform for users of all ages eventually turning into a valuable tool for marketers? Now, Snapchat has are […]

Snapchat tests TikTok-style navigation for exploring public content

Snapchat could be gearing up to more directly challenge TikTok. The company confirmed it’s testing a new experience that allows users to move through Snapchat’s public content with a vertical swiping motion — a gesture that’s been popularized by TikTok, where it allows users to advance between videos. Snapchat says the feature is one of […]