Snapchat Spectacles 3 review: Pretty, pricey

No one’s going to pay $ 380 for decent point-of-view video glasses and some trippy filters. But that’s kind of the point of Snapchat Spectacles 3. They’re merely a stepping stone toward true augmented reality eyewear — a public hardware beta for the Snap Lab R&D team that Apple and Facebook aren’t getting as they […]

Digital Marketing News: Snapchat Growth Booms, Facebook Usage Falls, B2B Buyers Seek Greater Loyalty, Podcast Ads Succeed

The post Digital Marketing News: Snapchat Growth Booms, Facebook Usage Falls, B2B Buyers Seek Greater Loyalty, Podcast Ads Succeed appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Snapchat beats in Q3, adding 7M users & revenue up 50%

The Snap-back continues. Snapchat blew past earnings expectations for a big beat in Q3, as it added 7 million daily active users this quarter to hit 210 million, up 13% year-over-year. Snap also beat on revenue, notching $ 446 million, which is up a whopping 50% year-over-year, at a loss of $ 0.04 EPS. That […]

Snapchat Dynamic Ads now in beta: Auto-generates ads from product catalogs

The feed-based ads will run in the U.S. only to start. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Reddit now lets iOS users share to Snapchat

Reddit users can now share to Snapchat their favorite content from the site, thanks to a new integration that allows sharing of text, link and image-based posts on iOS from Reddit’s “Safe for Work” communities. The move makes Snapchat the first platform partner with which Reddit is testing content sharing integration, the company says, and […]

Snapchat goes after retailers and DTC brands with new Dynamic Ads

Snap today is announcing a new kind of advertising product, Dynamic Ads, that will help it to better attract ad dollars from retail, e-commerce and other direct-to-consumer brands — a group that today thrives on Instagram. With Dynamic Ads, advertisers can now automatically create ads in real time based on extensive product catalogs that may […]

Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding

The new bidding option lets advertisers optimize for 15-second video views. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat adds DoubleVerify as brand safety, viewability measurement partner

DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad formats. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Spotify users can now share music and podcasts to Snapchat

Spotify users can now share their favorite music and podcasts with friends on Snapchat, the company announced this morning, with added support for sharing a song, playlist, artist profile, or podcast either directly to your friends on Snapchat or to your Snapchat Story. Snapchat is now one of several destinations that Spotify users can share […]

How to Find Out Who Added You on Snapchat?

Snapchat is a great and popular platform to take snaps with different types of effects, filters, and emojis, etc. Also, you can add your friends on it and share videos, snaps and make a call, but how can you know who added you on their friend list on Snapchat? So, here are some methods to […]