Marketing Day: Dynamic content, Snapchat ad news & social algorithms

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites

Snapchat is opening up its most brand-friendly formats to sales-minded marketers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Spiegel hopes to save Snapchat with an algorithmic feed

 Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Read More Social – TechCrunch

Snapchat isn’t working and users are freaking out

 Snapchat is having some technical difficulties with its service and its 173 million daily users are not happy about it. Some people are having trouble sending and receiving messages or connecting to the server. The outage isn’t the best timing for Snap, as it gets prepared to post its quarterly earnings tomorrow. Read More Social – TechCrunch

Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat

 Instagram and WhatsApp’s Snapchat clones aren’t slowing down. Today Facebook CEO Mark Zuckerberg announced Instagram Stories and WhatsApp Status both now have 300 million daily active users. That’s up from 250 million for Instagram in June, and WhatsApp in July. That makes the copies almost twice the size of the original, as Snapchat’s entire app […]

Why Snapchat Spectacles failed

 How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lines for its roving, limited time only Snapbot vending machines led Snap to overestimate demand but underdeliver on quality and content. Massive piles of assembled […]

Marketing Day: Snapchat layoffs, Black Friday strategies & Facebook tests web-based VR

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat dangles referral traffic with link sharing from other apps

 In an update to Snapchat’s iOS app today, Snap began rolling out two important new features. You now can share links from other apps via the iOS share sheet, and rather than just turning live location sharing on or off permanently, you now can opt to hide in “Ghost Mode.” Read More Social – TechCrunch

Snap and NBCUniversal team up on Snapchat scripted shows

 Snapchat parent co. Snap is working with NBCUniversal on its first scripted series, with an initial effort led by the Duplass Brothers – Mark and Jay, to those in the know. The duo will create scripted programming for Snapchat through Donut, their own creative production venture. It’s maybe a weird choice for Snap and their […]

Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter […]