Snapchat launches Bitmoji merch and comic strips starring your avatar

Snapchat is doubling down on its biggest differentiator by turning its personalized avatar Bitmoji into a revenue stream and a new source of content. Snapchat is launching a Bitmoji merchandise store you can customize with you and your friends’ cartoonified faces, Bitmoji Stories comic strips featuring you and friends’ avatars in fun scenes, and a […]

Snapchat will help you find your polling place on Election Day

Snap recently said that it registered 400,000 U.S. voters through its app. Now, its helping users find their poling place on Election Day.Read More Social – VentureBeat

Should cash-strapped Snapchat sell out? To Netflix?

Snapchat needs a sugar daddy. Its cash reserves are dwindling from giant quarterly losses. Morale is poor from a battered share price and cost-cutting measures sap momentum. And intense competition from Facebook is preventing rapid growth. With just $ 1.4 billion in assets remaining at the end of a brutal Q3 2018 and analyst MoffetNathanson estimating […]

Snapchat now has cat lenses. (Yes, for your cat.)

It’s 8:00 PM on Friday night and you’re home alone and already drunk. Oh, is that just me? Well no matter. Snapchat has made lenses for your cat now. Yes, that’s right. Your cat! This is what the internet is made for, friends. Not all that fake news and trolling. Not having to read tweets […]

Snapchat becomes the mobile HBO with 12 daily scripted Original shows

Snapchat needs reasons for teens to come back every day as it struggles to grow amidst competition from Instagram, so it’s capitalizing on its Los Angeles roots. Today Snapchat unveiled its fall slate of a dozen “Original” video shows including its first scripted programs from top producers like Keeping Up With The Kardashians creator Bunim/Murray and […]

9 highlights from Snapchat CEO’s 6000-word leaked memo on survival

Adults, not teens. Messaging, not Stories. Developing markets, not the US. These are how Snapchat will make a comeback, according to CEO Evan Spiegel . In a 6,000-word internal memo from late September leaked to Cheddar’s Alex Heath, Spiegel attempts to revive employee morale with philosophy, tactics, and contrition as Snap’s share price sinks to […]

Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Mobile FM radio ads, Snapchat e-commerce ads & an IAS media quality report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile FM radio ads shown to drive incremental store traffic Sep 27, 2018 by Robin Kurzer Dial Report’s new data shows a demonstrable lift for… Please visit Marketing Land for the […]

Snapchat launches multiple e-commerce ad options in time for holiday shopping

Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads. The post Snapchat launches multiple e-commerce ad options in time for holiday shopping appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat partners with Amazon to let users shop from pictures

Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon. The post Snapchat partners with Amazon to let users shop from pictures appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – […]