LinkedIn Introduces “Swipe Up” Links Feature to Stories

Last year in September, LinkedIn was spotted testing out the “swipe up” links features, and after all these months, the company has finally rolled it out. Users can now add links to their LinkedIn Stories. But as of now, this feature may not be available to all users worldwide. With the release of this feature, […]

Best Practices for Brands to Write More “Like-Able” Social Media Copy

Social media has become the “hangout spot” for most people today, and smart brands are actively utilizing these platforms to engage with their target audience. If your brand, too, is looking forward to connecting with its audience on social media, it means you will most probably deploy social media advertising like running Facebook ads and […]

Instagram Is Focusing on Reels, Users Are Disappointed

Instagram is one of the most popular social media platforms that people today love to spend time on. However, if you have been keeping up with it recently, you must have noticed it has introduced many changes over a relatively short period. But the latest update has turned out to be a disaster (we guess […]

Snap shares jump 23% as Snapchat user growth and revenue beat estimates

Shares of Snap rallied 23% after the Snapchat owner beat user growth and revenue forecasts as more people signed up during the coronavirus pandemic.Read More Social – VentureBeat

Snapchat launches its TikTok rival, Sounds on Snapchat

Snapchat this summer announced it would soon release a new music-powered feature that would allow users to set their Snaps to music. Today, the company made good on that promise with the launch of “Sounds on Snapchat” on iOS, a feature that lets users enhance their Snaps with music from curated catalog of both emerging […]

Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 Essential ROI Formulas Every PPC Manager Should Know

“Am I yielding profit?” – a question that every PPC manager has to answer and a question that most of them struggle to answer. PPC marketers are not essentially statistics marvels or mathematically aligned by nature, and there can be multiple determinants affecting the overall profitability. Although understanding Google Ads and its auction process is […]

Snapchat had a big August amid TikTok uncertainty

The continual uncertainty around TikTok’s future may have provided a big boost to Snapchat in August. Or maybe it was just the Disney eyes filter that went viral. In any event, preliminary estimates from app store intelligence firm Sensor Tower indicate that Snapchat’s mobile app across both iOS and Android saw approximately 28.5 million new […]

How to Create a Group and Start a Group Chat With Your Friends in Snapchat

Snapchat is a social media platform that is very famous among youngsters because of its filters and lenses, and the best thing about the platform is that there is no pressure to look good/ amazing on the platform. But do you know you can use it as a messaging app too? How? By creating groups […]

Snapchat to take on TikTok with a new music-powered feature rolling out this fall

Snapchat is taking aim at TikTok. The company announced today it will begin testing a new feature that lets Snapchat users set their Snaps to music, similar to TikTok’s app. The feature may allow Snapchat to capitalize on the fracturing of the TikTok audience, who have been exploring alternative apps as the Trump administration weighs […]