Guide to Social Media Marketing

Did you know that more than 3 billion people around the world use social media every month? While many turn to social networks like Facebook and Twitter to stay in touch with friends and family, almost 40 percent of users follow their favorite brands on social media. Now that more and more consumers are learning about businesses and interacting with them […]

Pew: Social media for the first time tops newspapers as a news source for US adults

It’s not true that everyone gets their news from Facebook and Twitter. But it is now true that more U.S. adults get their news from social media than from print newspapers. According to a new report from Pew Research Center out today, social media has for the first time surpassed newspapers as a preferred source […]

AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns

Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

The post Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

The Top 8 Social Media Metrics for Advertisers

Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?” If all of these questions are making your head spin, you are not alone! With so many […]

A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts? Last week, […]

Spike Diabetes applies social pressure to keep patients safe

It can be tough for diabetes patients to keep a constant eye on their glucose levels. Spike Diabetes lets family and doctors lend a hand by sending them real-time alerts about the patient’s stats. And the app’s artificial intelligence features can even send helpful reminders or suggest the most diabetes-friendly meals when you walk into […]

Koo! is a social network for short-form podcasts

Alexandre Meregan says that music, and audio in general, has always been core to his life. But one day on his five-minute commute to work, trying to listen to a podcast for the first time, he realized that by the time he arrived at work he had only heard an introduction and a commercial jingle. […]

Social music app Playlist lets you listen to music with others in real time

A new app called Playlist aims to make music a more social experience than what’s offered today by the major music platforms like Apple Music, Pandora or Spotify, for example. In Playlist, you can find others who share your musical tastes and join group chats where you listen to playlists together in real time. You […]

Blog and Social Media Use by Fortune 500 Companies in 2018

Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth. Read the full article at MarketingProfs MarketingProfs Daily: Content