Momo buys Tantan, China’s Tinder, for $600M as Chinese social networks consolidate

 WeChat is far and away the biggest messaging platform in China at the moment, and that is helping to drive a push among the smaller players to get together for better scale. Today, Momo, the Chinese location-based social networking app that has more recently made a big push into dating services and is traded on […]

The Rise of the Story Format on Social Media [Infographic]

Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand? Read the full article at MarketingProfs MarketingProfs Daily: Content

Shareaholic: Search overtook social for referral traffic in 2017 as Google passed Facebook

Google passed Facebook as the top referral traffic driver in 2017 as the search giant doubled down on mobile and the social giant cleaned up its News Feed. That move resulted in an even bigger change last year: Search overtook social in 2017, after the two first swapped spots in 2013. The chart above shows […]

Influential launches IBM Watson-powered platform to analyze a brand’s social audience

That analysis generates an overall marketing strategy about how the brand can best reach its consumers. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Going to Social Media Marketing World? Brian and Sonia Would Love to See You!

Will you be heading to San Diego at the end of the month for Social Media Marketing World? Brian and I will — and we’d love to connect! Brian will be giving a talk on Next Level Blogging: From Content Creator to Audience Architect. I’m not speaking this time, which means my schedule will be […]

Hashtag creator launches Molly to make a personal bot from your social media footprint

Hashtag creator Chris Messina today launched Molly, a service that allows people to ask questions about you and glean information from your various social media profiles. Molly skims your posts on platforms like Instagram, Twitter, and Medium to learn about you and formulate natural language questions. When someone asks something Molly can’t answer, that question […]

SK Telecom will demo 5G social VR, self-driving cars, and hologram AI at MWC 2018

South Korea’s largest mobile provider — SK Telecom — announced today that it will debut “social virtual reality” and multiple 5G demonstrations, including “hologram AI,” at its 2018 Mobile World Congress booth next week. The demos will run from February 26 to March 1 in Barcelona, Spain. Illustrating the gulf between 4G and 5G speeds, SK Telecom will show […]

Fake news is an existential crisis for social media 

 Every gun outrage in America is now routinely followed by a flood of Russian-linked Twitter bot activity. Exacerbating social division is the name of this game. And it’s playing out all over social media continually, not just around elections. Read More Social – TechCrunch

Social analytics companies MVPindex and Umbel are merging

 MVPindex and Umbel, two companies delivering social media data to the sports and entertainment industries, are teaming up. The combined company will be led by MVPindex’s co-founders, with Stan Woodward serving as CEO, Shawn Spieth as president and chairman and Kyle Nelson as chief marketing officer. Umbel will be represented on the executive team as […]

Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search

While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. The post Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search appeared first on Search Engine Land. Please visit Search Engine […]