Community & Accountability: Why Staying Social Fosters Success (FS324)

What are the ways that we entrepreneurs really want to be remembered? Why is it that we do the kind of work we do and reach out to the people around us? What is the ultimate role of our community and the connections we make? Here at Fizzle, we cannot stress the importance of community […]

Amazon’s Twitch acquired social networking platform Bebo for $25M to bolster its esports efforts

While Facebook makes a bold move into cryptocurrency to capitalise on its multi-billion user base, a social network that was once a credible competitor to it has quietly been snapped up by a subsidiary of Amazon. TechCrunch has learned and confirmed that Bebo, one of the earlier platforms to let people share thoughts and media […]

Spotlighting Organic Social Media Video Success: Your Guide to Metrics and Specs

The post Spotlighting Organic Social Media Video Success: Your Guide to Metrics and Specs appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying

In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Fortnite maker Epic acquires social video app Houseparty

What does a gaming company do after raising $ 1.25 billion? Acquisitions seem like a pretty good place to start. Epic Games — of Unreal Engine and the ridiculously successful Fortnite phenomenon — has just picked up Houseparty. The social video app announced the news via blog post this morning. The deal seems like a […]

Calendar influencers? Event social network IRL raises $8M

Why is there no app where you can follow party animals, concert snobs or conference butterflies for their curated suggestions of events? That’s the next phase of social calendar app IRL that’s launching today on iOS to help you make and discuss plans with friends or discover nearby happenings to fill out your schedule. The […]

Facebook backs social commerce startup Meesho in first India investment

As Facebook explores ways to generate revenue from WhatsApp, the company is now turning to a startup that already has a lead. The social juggernaut said today it has invested in social-commerce startup Meesho in what is the first time the firm takes equity in an Indian startup. Neither Facebook nor Meesho, which prior to […]

Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb

Daily social media usage increased by just 1% year-over-year, according to the annual report. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Yubo is a social network about socializing

Meet Yubo, a French startup that wants to make social networks a bit more… social. Yubo is an app designed for teenagers, and it’s all about meeting people, making new friends and belonging to a community. The app has quietly grown over the past few years and managed to attract 20 million users. There are […]

The Relationship Between SEO and Social: It’s Complicated … and Complementary

Social media marketing and search engine optimization are often viewed as two disparate components of a holistic digital strategy. In some ways, they are distinct, but there is far more convergence and crossover than we’re often led to believe. I find that looking at one side through the lens of the other invariably helps me […]