TikTok teases social commerce capabilities with shoppable video test

The company confirmed the e-commerce feature is in beta. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Social network for motherhood Peanut raises $5M, expands to include women trying to conceive

Peanut, an app that began its life as a match-maker for finding new mom friends but has since evolved into a social network of more than a million women, announced today it has closed on $ 5 million in new funding and is expanding its focus to reach women who are trying to conceive. The […]

TikTok tests social commerce

TikTok is beginning to dabble in social commerce. The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well as offer creators the ability to easily send their viewers to shopping websites. The company said the roll-out of […]

Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content

Understand the legal disclosure requirements for your social influencer campaigns. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Friended is a new social network that wants to get real

Though the social media landscape is dominated by a few major players, consumers still seem to want something new and different. Just look at TikTok. Today, a new social app is launching. Called Friended, it is taking an altogether different strategy when it comes to connecting people online. Friended was started by Thumb co-founder and […]

Valence launches a social network for black professionals

Over the past two years, as technology companies continued to struggle with diversifying their work forces, Los Angeles-based venture capitalist Kobie Fuller wrestled with how to solve the problem. As a black professional himself, Fuller had experienced the frustrations and isolation that can sometimes come with being the only person in the room who looked […]

How B2B Marketers Can Build Their Personal Brands on Social Media

For some marketers, it’s second nature. For others, it’s uncomfortable territory. But no matter your predisposition, there’s no denying that personal brand-building is an essential skill in today’s B2B marketing environment.  It’s also fun! Cultivating your social media brand offers an opportunity to tie your own interests, passions, and perspectives into your professional identity.  Let’s […]

Social Shorts: Twitter bans political ads, Facebook’s Preventive Health tool, new CMO at Tommy Hilfiger

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook leaves no doubt: It’s the right wing’s social network now

Facebook, a social network originally founded as an Ivy League version of Hot or Not, has billions of users and the power to sway elections. In the U.S., where nearly 70 percent of adults are Facebook users, its recent choices make it clear where the company stands: with the party of Donald Trump.  On the […]