Learn how to use social media to grow your business by taking this super cheap online course

It’s a sign of the times that many colleges and universities now offer actual degrees in social media. The University of Florida, for instance, has designed an online Master’s in Social Media that teaches students cutting-edge engagement and messaging tactics that appeal to screen scrolling-obsessed modern consumers. The price of said degree? Oh, just $ 30,999 and […]

Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Call for social media adtech to be probed by UK competition watchdog

A British Conservative politician, who has called repeatedly for Mark Zuckerberg to come to parliament to answer questions about how Facebook fences fake news — only to be repeatedly rebuffed — has made a public call for the UK’s competition regulator to look into social media giants’ adtech operations. Damian Collins, the chair of the […]

Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data

14 million users had names, contact details, bio information, location and search history stolen, among other details. The post Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & […]

Sarah Friar, long the CFO of Square, is leaving to join the social network Nextdoor as its CEO

Square’s CFO Sarah Friar is stepping down to become the CEO of Nextdoor, according to the payment company’s CEO, Jack Dorsey. In a statement issued a bit ago, he says of Friar that she “steered us through an IPO and helped build a growing ecosystem of businesses that will scale into the future.” Friar “leaves […]

Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts

The infamous Stephen Covey once said, “Begin with the end in mind.” What’s your goal as a small agency? If you’re a successful small agency, keeping existing clients happy is undoubtedly an important goal. According to HubSpot’s Marketing Agency Growth Report 2018, acquiring clients is a major pain point for 60% agencies, which means that the […]

Social networking app Path will close down on October 18

Path was once touted as the next Facebook: a social network built from its inception for mobile phones, with a focus on smaller groups. While those ambitions were long vanquished, today the company revealed that it will soon be gone forever. The app will be removed from Apple’s App Store and Google Play on October […]

Teens know social media is manipulative, but they still use it more than ever

Whoa, the teens really are woke. The organization Common Sense Media released a research report on Monday that aims to paint a picture of the role that social media plays in teens’ lives. Entitled ‘Social Media, Social Life,’ the survey covered topics like how much and what kinds of social media teens use, as well […]

Justice Dept. says social media giants may be ‘intentionally stifling’ free speech

The Justice Department has confirmed that Attorney General Jeff Sessions has expressed a “growing concern” that social media giants may be “hurting competition” and “intentionally stifling” free speech and expression. The comments come as Facebook chief operating officer Sheryl Sandberg and Twitter chief executive Jack Dorsey gave testimony to the Senate Intelligence Committee on Wednesday, as […]

6 Things You Need to Know About CRO & Social Login

Entrepreneurs are always trying to figure out how to engage their user more and boost their website’s conversion rate. One way to do that is through social sign-on, also referred to as social login or lazy sign-in. With social login, users can access your website using the social account IDs that they already have instead […]