6 Questions to Ask Yourself When Setting Social Media Marketing Goals

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]

How to Utilize Social Data to Enhance Your Marketing Process [Infographic]

This infographic from Salesforce outlines some key ways you can use social data to enhance your sales and marketing process.​ Social Media Today RSS

Even more US adults now getting news from social media, says Pew

 New research by Pew suggests there has been another increase in the proportion of U.S. adults getting news via social media platforms. Read More Social – TechCrunch

Here’s how to become a social media marketing guru for less than $35

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Internet history was made on May 22, 2005, when YouTube co-founder Steve Chen posted a video of his cat called “Pajamas and Nick Drake.” That 30-second clip was the very first cat video ever uploaded to the video-sharing site, according to The […]

Scandal prompts FTC to crack down on social media influencers

The Federal Trade Commission (FTC) settled charges against individual social media influencers for the first time Thursday, setting a new precedent: influencers need to unambiguously disclose their connections to brands and companies they are promoting. Thursday’s settlement specifically requires two YouTubers — Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell — to clearly disclose relationships with […]

Social Media Influence Rising, According to New Pew Research Study

Social media is becoming an increasingly important news source for Americans, according to new data from Pew Research. Social Media Today RSS

Stan Bokov, social finance, and the wedding of Alexa and Cortana – VB Engage

In this week’s episode, Travis and Stewart interview Stan Bokov, who managed to promote his “social network of fintech” to millions of users for free. He explains how this was possible and what lessons were learned along the way. In the news, Alexa and Cortana are getting married. Travis and Stewart muse on what this […]

Capturing dark social activity can help brands avoid data commodification

Don’t ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set your data strategy apart from the competition’s. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

3 Popular Social Media 'Hacks' – The Pros, The Cons and The Risks

There’s a heap of social media ‘hacks’ out there to help fast-track your success. But do they work, and are they worth the risk? Social Media Today RSS

What Joel Osteen learned about social media from Hurricane Harvey

Thank heaven for social media. That sentiment was definitely on the minds of many people caught in the path of Hurricane Harvey, which is shaping up to be one of the worst disasters in U.S. history. It dumped 24.5 trillion gallons of water on Texas — enough to cover the entire state of Arizona in […]