Can data science save social media?

Bob Ackerman Jr. Contributor Robert Ackerman Jr. is the founder and a managing director of Allegis Capital, an early-stage cybersecurity venture firm, and a founder of DataTribe, a startup “studio” for fledgling cyber startups staffed by former government technology innovators and cybersecurity professionals. More posts by this contributor The Trump team has failed to address […]

Beloved British pub chain quits social media, tells customers to get their news the old-school way

In the era of brands competing for attention and affection on Facebook, Instagram, Twitter and Snapchat, one British company has done the unthinkable—it’s quitting social media completely.  SEE ALSO: I’d love to delete Facebook, but I don’t want to give up my Tinder matches JD Wetherspoon—a chain with 900 pubs in the UK and Ireland— […]

Starbucks faces social media backlash over tepid apology for alleged racial profiling

Cell phone video captured a bewildered man at Starbucks this week asking Philadelphia police why they were arresting his two black friends.  Onlookers said there didn’t appear to be a reason for the arrest. The men were simply sitting at the coffee shop, waiting for their business associate — the aforementioned bewildered man — to […]

VR social network VTime raises $7.6 million round, preps for AR version

VTime, one of the first ever VR social networks, appears to still be going strong; the team behind the app just raised $ 7.6 million in a Series A round of funding. The investment was led by Deepbridge Capital and also included U.K.-based loan and equity provider, MSIF. According to a press release, these funds […]

Social Media Marketing Benchmarks: What Works & Where to Focus

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable. As I said before, social media isn’t dying, but it is changing. Marketers are used to quick changes, naturally, but […]

How 98 Buck Social Partnered with WordStream to Increase Conversions by 400%

If you run an agency or work at one, you likely know the value of hard work. Agencies are basically small powerhouses trying to do it all for every client. Juggling multiple relationships and delivering quality results simultaneously can be challenging to say the least. 98 Buck Social founder and CEO Chris Heuwetter knows this […]

Search Overtakes Social as Top Traffic Driver to Websites

Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, according to recent research from Shareaholic. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

241: Trends in Social Media – Where Should You Focus Your Energy?

Social Media Trends – Where Should You Focus Your Energy In our last episode I covered seven trends in social media and blogging. In today’s episode I want to discuss where you should focus your energy as a blogger. There’s so much we could do.but what should we do? Don’t become overwhelmed and perplexed. Instead, […]

Facebook introduces more customizable avatars to social VR app Spaces

Facebook is announcing that more customizable avatars, or virtual characters, are coming to Facebook Spaces, its social virtual reality application. The fully redesigned avatars in Facebook Spaces are more expressive and customizable than in the past. The update is all in the spirit of having a meaningful social experience in VR. “You need an…Read More Social […]

240: 7 Social Media Trends I Noticed at Social Media Marketing World

Key Themes and Trends from the Social Media Marketing World Conference In today’s episode, I want to share seven trends people were talking about at the Social Media Marketing World mega-conference recently held in San Diego. Social Media Marketing World is probably one of the biggest social media conferences in the world.  Seven main themes […]