Giphy builds transparent GIF library for Instagram Stories

 Instagram now lets some users slap background-less GIFs sourced from Giphy onto their Instagram Stories. Rolling out for wider testing with a Giphy-branded design, the new GIF sticker engine could further differentiate Instagram Stories from Snapchat, which has yet to embrace the animation trend. Read More Social – TechCrunch

#SocialSkim: Facebook’s Sweeping Algorithm Change; LinkedIn’s Repositioning: 11 Stories This Week

Facebook’s biggest algorithm change in years; LinkedIn’s campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read the full article at MarketingProfs MarketingProfs Daily: Content

#SocialSkim: Snapchat Everywhere; Zuckerberg’s Surprising 2018 Goal: 10 Stories This Week

Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg’s personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Profiting With Instagram Stories Ads: What You Need To Know

When it comes to social media marketing, Facebook and Instagram are probably the most important two players on the market in these days. There are more than 2.7 billion monthly active users on Facebook and 700 million Instagram users. Almost four times the audience of Instagram however, does not make Facebook better. In many ways, […]

Instagram tests letting users post Stories directly to WhatsApp

 Last October, Facebook extended the usage (and flexibility) of Instagram Stories — the Snapchat-like feature that lets you patch together photos and videos into a slide show — by making it easy to directly post a Story to Facebook. Now Facebook is looking at how to bring WhatsApp into the fold. Read More Social – […]

227: 3 Travel Bloggers Share their Stories and Tips

3 Travel Bloggers Share Their Tips and Stories Once again I’m handing the podcast over to you, our listeners, to share your stories and tips of starting and growing your blogs. I started this series towards the end of last year with episode 221: From 0 to 500,000 Page Views a Month – A DIY Blogger Shares […]

10 worst tech stories of 2017: From Equifax to net neutrality to that awful Sam Altman post

The worst year for tech that most of us can remember in a long, long time is finally over. It is perhaps best summarized as the year the tech backlash finally came of age, setting in motion a long-overdue reckoning. That’s not to say anyone has learned any fundamental lessons or changed any behavior. We […]

The Year in AdWords, SEO in 2018 & More Top Stories From December

If you’ve spent any time online in the past several weeks, you’re almost undoubtedly fatigued by the inevitable slew of year-end retrospectives and round-ups. However, at the risk of sounding like one of those insufferable hipster types, we were doing it before it was cool, and we couldn’t bid a fond farewell to 2017 without […]

WordStream's Top 20 Stories of the Year

The online advertising and digital marketing industries saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome, not least of which the fraught political and economic environment in which many small businesses are now struggling to survive. As is customary here at WordStream, it’s time to take […]

The Year in AdWords: The 27 Biggest Stories of 2017

Bitcoin. Cat Person. Other divisive things. 2017 has been one heck of a year, and no subset of the marketing world embodies that truth more so than AdWords. There were tons of changes, from platform redesign to new features and strategic adjustments galore! With that, feast your eyes on the 27 most important changes to […]