#SocialSkim: LinkedIn Jumps Into Video, Amazon’s Social Shopping Platform: 10 Stories This Week

This week, it’s all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon’s social-shopping feed and plans for a WhatsApp competitor; Facebook’s Marketplace ad tests and alternative News Feed; the status of paid social; and more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Facebook may begin testing a paywall for selected media stories as soon as October

 Facebook could begin testing a paywall for subscription news stories as early as October, according to a top company executive. Campbell Brown, who heads up the social network’s new partnerships business, made the reveal at the Digital Publishing Innovation Summit on Tuesday, The Street reported. We have independently confirmed that, too. Read More Social – TechCrunch

With new tappable gestures, Tinder’s photos become more like Stories

 Tinder today is rolling out a new navigational experience for users of its mobile application that’s designed to make it easier to move between profile photos and profile text. In the updated app, photos now take up more screen real estate – that is, they extend to the edge of your phone’s screen. The way […]

Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members

 Amazon today is launching Amazon Spark, a new feature aimed at improving product discovery, which is seemingly inspired by Instagram and its use of shoppable photos. Similarly, Amazon Spark users are encouraged to post stories, ideas and images of products they love, which others can react to with comments and “smiles” – Amazon’s own version […]

#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week

LinkedIn’s suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn’s Sponsored InMail; search via emoji; more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Snapchat or Instagram Stories: Which is Better for Your Business?

Snapchat versus Instagram Stories – which is better for your brand? Here’s an overview of the key considerations. Social Media Today RSS

#SocialSkim: Snapchat’s Business-Friendly Features, Facebook’s Transparency Metrics: 10 Stories This Week

This week: Snapchat’s new business-friendly features to fend off Instagram; Facebook’s drone test to bring Internet to rural areas, and new transparency metrics to gain brands’ trust; boost traffic with Instagram Story Ads; how teens use social; more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Instagram Adds Video Replies to Stories, Increases Pressure on Snapchat

Instagram has added the ability to reply to Stories content with a photo or video. Social Media Today RSS

You can now reply to Instagram Stories with photos and video

 Instagram has updated its Stories feature with the ability to reply to stories with either photos or video. This means you can use all the creative tools found in the Instagram camera, including filters, Boomerang, rewind and stickers to show the original poster exactly how your really feel about what they’re sharing. The replies feature […]

#SocialSkim: Facebook’s Huge Investment, YouTube at VidCon: 11 Stories This Week

Facebook to spend millions on original shows, hits major user milestone; YouTube’s VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit’s big video effort; why you can’t just focus on paid social; more! Read the full article at MarketingProfs MarketingProfs Daily: Content