Twitter acquires Stories template maker Chroma Labs

Is “Twitter Stories” on the way? Or will we just get tools to send prettier tweets? Well now Twitter has the talent for both as it’s just acquired Chroma Labs. Co-founded by Instagram Boomerang inventor John Barnett, Chroma Labs’ Chroma Stories app let you fill in stylish layout templates and frames for posting collages and […]

Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to verify merchants

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

YouTube Stories: Success Tips From a Top YouTuber

Do you want to connect more often with your YouTube subscribers without releasing a full video? Are you taking advantage of YouTube’s Stories and Community tab features? To explore how to use YouTube Stories and the YouTube Community tab, I interview Evan Carmichael on the Social Media Marketing Podcast. Evan is a successful YouTuber with […]

New Instagram Stories tool lets you quickly feature Story mentions from other users

The tool shows the total number of mentions, making it especially useful for brands managing a high volume of UGC. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Yo Facebook & Instagram, stop showing Stories reruns

If I watch a Story cross-posted from Instagram to Facebook on either of the apps, it should appear as “watched” at the back of the Stories row on the other app. Why waste my time showing me Stories I already saw? It’s been over two years since Instagram Stories launched cross-posting to Stories. Countless hours […]

Spotify’s new test lets influencers post Stories to introduce their own playlists

Spotify is testing a new Stories feature that will allow select influencers to incorporate video elements into their public playlists, TechCrunch has learned and Spotify confirmed. The first influencer to test the feature is makeup and fashion YouTube star Summer Mckeen, who currently has a social media fan base that includes 2.33 million YouTube subscribers, […]

Instagram Stories Ads: What Marketers Need to Know

Want more leads and customers from Instagram? Have you considered Instagram Stories ads? To explore what you need to know about Instagram Stories ads, I interview Susan Wenograd on the Social Media Marketing Podcast. Susan is a Facebook ads expert and the chief marketing officer at Aimclear, a marketing agency focused on paid search and […]

How to Use Instagram Stories to Promote a Live Event

Does your business host events, workshops, or training experiences? Looking for an effective way to promote these events on Instagram? In this article, you’ll learn how to document live events in Instagram Stories to increase awareness and sales for the next live event. Why Document Live Events With Instagram Stories? A live event can be […]

Creating Stories That Stick: How Marketers Can Win With Story

Want to craft better stories in your marketing? Wondering what makes a good story? To explore the power of stories in marketing, I interview Kindra Hall on the Social Media Marketing Podcast. Kindra is the author of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. She’s also a keynote […]

How to Use Instagram Stories in Your Sales Funnel

Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads? In this article, you’ll learn how to use Instagram stories to engage and guide people through your sales funnel. #1: Nurture Warm Instagram Leads in the Middle of the Funnel Instagram stories are best used to target followers […]