COVID-19 stories: Marketers, martech firms pivot as world goes online

Here are some encouraging stories from marketers who made quick changes to adapt. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat preempts clones, syndicates Stories to other apps

If you can’t stop them, power them. That’s the strategy behind Snapchat App Stories, which launches today to let users show off their ephemeral content in other apps too. The first partners will let you post Stories to your dating profile in Hily, share them alongside [music] videos in Triller, watch them while screensharing in […]

Facebook Stories tests cross-posting to its pet, Instagram

Facebook’s latest colonization of Instagram has begun. Facebook is testing the option to cross-post Stories to Instagram, instead of just vice-versa. Hopefully, that means the two apps will finally sync up the “already viewed” status of cross-posted Stories so we don’t have to watch re-runs any more, as I harped about in January. If fully […]

How to Make Your First Instagram Stories Ad: A Full Walkthrough

Want to create Instagram Stories ads but don’t know where to start? Wondering how to make attractive Stories ads without a design background? In this article, you’ll discover how to create, set up, and run an Instagram Stories ad in Ads Manager. What Makes an Effective Instagram Stories Ad First, let’s talk about the differences […]

Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals

More vertical marketplaces are dotting the B2B landscape There are more than 70 B2B vertical industry marketplaces today comprised of over 13 industries, and due largely to millennial business buyers, the number is expected to grow, according to recent-released report data. Digital Commerce 360 3 Secrets To B2B Marketing Success: Winning Inside To Win Outside […]

Twitter starts testing its own version of Stories, called ‘Fleets,’ which disappear after 24 hours

Twitter is testing its own version of Stories. The company announced today it will begin to trial a new sharing format called “Fleets,” starting in Brazil, which will let users post ephemeral content to its social network for the first time. Unlike Tweets, Twitter’s new Fleets can’t receive Likes, Replies or Retweets. And they’ll disappear […]

How to Use Instagram Stories for Market Research: 5 Ideas for Marketers

Looking for new ways to conduct market research? Wondering how to get feedback from your highly engaged Instagram followers? In this article, you’ll learn how to use five Instagram Stories features to gather valuable feedback. Why Gather Consumer Feedback via Instagram Stories? Businesses know that making customers happy is a proven way to increase revenue. […]

Stories are coming to LinkedIn

The platform is finally giving in to the trends of its social counterparts. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Twitter acquires Stories template maker Chroma Labs

Is “Twitter Stories” on the way? Or will we just get tools to send prettier tweets? Well now Twitter has the talent for both as it’s just acquired Chroma Labs. Co-founded by Instagram Boomerang inventor John Barnett, Chroma Labs’ Chroma Stories app let you fill in stylish layout templates and frames for posting collages and […]

Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B users, Pinterest to verify merchants

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips