Two Key Marketing Opportunities Amid Stories of Fake Traffic and Fraudulent Metrics

“What you know you can’t explain, but you feel it. You’ve felt it your entire life, that there’s something wrong with the world. You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad.” — Morpheus, The Matrix ~~~~~ “How much of the internet is fake?” pondered the […]

Facebook adds the option to share events to Stories, message friends ‘interested’ in going

Facebook wants to make it easier for users share events and coordinate with friends before the event’s start. The company this morning said it will test a new feature that lets users share those events they’re interested in attending to their Story, then make plans to meet up with friends who also plan to attend. […]

Stories are the long-term solution to Facebook’s short-term problems

The migration from the News Feed to Stories is as disruptive for Facebook (and brands) as was the original introduction of the News Feed itself.Read More Social – VentureBeat

Social media 2018 put the spotlight on data, video, Stories

A wrap up of this year’s social media advertising highlights. The post Social media 2018 put the spotlight on data, video, Stories appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The 9 Biggest Online Advertising Stories of 2018

It’s that time of year again! Ugly sweaters abound. The eggnog is flowin’. That cousin you marginally know who lives in the woods and calls himself Wild Mike wants to talk about his hemi F-250. What are you going to do? Slip off into the other room, curl up by fire, and reflect on the […]

China’s WeChat is the latest to get Snap-like ‘Stories’

WeChat, the Chinese messaging giant with more than 1 billion monthly active users around the world, just added a Snap-like ephemeral video feature as part of its biggest overhaul since 2014. The revamp comes as Tencent, which owns stakes in Snap, sees increasing rivalry from up-and-comers like video app TikTok and news app Jinri Toutiao. WeChat […]

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

The post Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Marketing Day: Chrome ad blocker, Facebook Stories for Groups, Nike’s Colin Kaepernick ad

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Chrome ad blocker, Facebook Stories for Groups, Nike’s Colin Kaepernick ad appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

Instagram now lets you share Stories to a Close Friends list

No one wants to post silly, racy or vulnerable Stories if they’re worried their boss, parents and distant acquaintances are watching. So to get people sharing more, and more authentically, Instagram will let you share to fewer people. Today after 17 months of testing, Instagram is globally launching Close Friends on iOS and Android over […]

Instagram now lets you send Stories only to ‘close friends’

Instagram users now have more control over who sees their Stories — all of their followers, or a list of “close friends.”Read More Social – VentureBeat