#SocialSkim: Snap’s College Play, Facebook’s Tinder Test, LinkedIn’s ProFinder: 11 Stories This Week

Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $ 1 billion on original programming for “Watch”; Twitter’s new account-sharing feature; a year into LinkedIn ProFinder; Facebook’s ad format for print catalogs; Apple partners with Snapchat for AR; much more! Read the full article at MarketingProfs MarketingProfs Daily: Content

How to Find the Stories in Your Data for Compelling Reporting

Our hyper-connected digital world is defined by an overabundance of data. Everything’s measurable, trackable, and quantifiable. Want to know how many people died on screen in your favorite movie? Or how much ice cream the average American eats per year? The data’s at your fingertips. The ready availability of data is great for marketers. It […]

Instagram now lets you share Stories in direct messages

Instagram is getting the ability to share Stories — your own and those made by others — in direct messages. The feature is gradually rolling out globally on Android and iOS over the coming weeks, according to an Instagram blog post. The direct message icon will now appear whenever you watch a Story. To share […]

Facebook brings its Canvas ad format to Instagram Stories

 Instagram is announcing several new features for advertisers today. The biggest is probably the expansion of the Canvas ad format to Instagram Stories (which supposedly reach 250 million people daily). While businesses have been able to advertise in Instagram Stories since earlier this year, this introduces a new, full-screen, interactive ad format to that mix. […]

#SocialSkim: Facebook Rolls Out ‘Watch,’ LinkedIn’s New Audience Network: 10 Stories This Week

Facebook’s YouTube competitor Watch goes live; LinkedIn’s major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more indispensable than Facebook or Instagram; much more… Read the full article at MarketingProfs MarketingProfs Daily: Content

Facebook's Testing a New Option to Cross-Post Instagram Stories to Facebook

Facebook Stories would appear to be the platform’s least successful Stories clone – but that could be all about to change. Social Media Today RSS

Instagram test feature lets users share Stories straight to Facebook

 To boost the popularity of Stories, Facebook could turn to its photo-centric sister app. In a new feature test first spotted by the Next Web’s Matt Navarra and Twitter user @mruiandre, some users are seeing an option to share Instagram Stories directly to the main Facebook app. Instagram has since confirmed that the feature is […]

Facebook is testing a way for you to share your Instagram Stories directly to Facebook

Facebook really wants people to view Stories on its main app, so much so that the social network is now turning to Instagram to see if its teen-friendly app can get the feature to finally stick.  Instagram is testing a new feature that allows people to share their Story directly to Facebook. SEE ALSO: Facebook’s […]

Instagram Stories are coming to the web

 Instagram Stories, its Snapchat clone now used by daily more people than Snapchat itself, is coming to the web. Initially, the feature will allow desktop and mobile web users to view Stories posted by their friends and others they follow. But it in the months ahead, the web version will allow you to post to […]

Landing Page Tests, Conversion Rate Stats, & More Top Stories from August

I know I say this every month, but man, there was a lot going on at the WordStream blog in August. It might not have been the busiest month news-wise (though we did see some important changes to how ad rotation is handled in AdWords), but that didn’t stop us from publishing some very exciting […]