Stop paying for clicks when you’ve hit conversion capacity with this script

To prevent you paying for clicks you don’t want or need, this capacity controller Google Ads script will pause all ads in your account. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

TPC: Memorize this Acronym if You Want to Grow Your Email List in 2020

TPC stands for Traffic, Placement and Conversions. It’s a simple acronym that holds the key to growing your email list in 2020 and beyond. I’m always so happy when I hear from someone who finally cracked the code to growing their email list. Some people take forever to figure this out, but once they do, […]

Social media 2020: The top features, formats and trends to get familiar with this year

Video, machine learning, and shoppable posts are among the top trends to look out for in 2020. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]

Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she’s continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth. Read the full article at MarketingProfs MarketingProfs Daily: Content

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

This browser extension unhides Instagram Likes

Instagram is hiding Like counts to make people feel better. But what if you’re curious, competitive or just petty? Now you can re-embrace the popularity contest by installing the Socialinsider Chrome extension that reveals Instagram Like and comment counts. “The Return of the Likes” extension overlays the numbers of Likes and comments on the top-right […]

How to perfect your email marketing strategy this holiday season

Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Pause out of stock products with this Google Ads Script

Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

This ride-hailing PR pitch shows platforms and digital campaign ‘dark arts’ want democracy to be pay to play

A UK PR firm pitching to run an account for Ola has proposed running a campaign to politicize ride-hailing as a tactic to shift regulations in its favor. The approach suggests that, despite the appearance of ride-hailing platforms taking a more conciliatory position with regulators that are now wise to earlier startup tactics in this […]

Tired of manually checking for Google Merchant Center disapprovals? This script has you covered

This script emails you when the percentage of disapproved products in your feed has exceeded the limit you’ve set it, saving you the time and tediousness of manually vetting the Google Merchant Center. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]