B2B Marketing Fitness: 16 B2B Experts Share Top Tips for Optimized Performance #mpb2b

In a world where shiny object marketing and weight loss fads equally distract from reaching our potential, there are many parallels between improving physical health and optimizing B2B marketing effectiveness. Just like world class athletes, top B2B marketers focus on key areas for improvement starting with goals and including the right mix of data insights, […]

6 Tips to Choose a Stunning Website Color Scheme

When it comes to your website, you need to give your customers a terrific experience to get them hooked on your brand. Imagine you launch the perfect website for your business. Everything is flawless—the layout, the performance, the navigation, the copy. It all creates the dream experience for your users, and people rave over it. […]

Is Your Company Rebranding? Follow These 11 Tips to Update Your Google Ads

Rebranding a company is no easy feat, especially if it involves a name change and new website domain. Take it from us—earlier this year, we rebranded from Logojoy to Looka after months of planning and hard work. Because Google Ads is such a huge acquisition channel for us, it was imperative to create a campaign […]

Five Tips to Take Your Marketing Presentations From Good Enough to Great

Marketers are often the default creators of presentations for conferences, webinars, meetings–even Sales decks. These simple design tips can make your presentations more convincing and engaging. Read the full article at MarketingProfs MarketingProfs Daily: Content

Insider tips: Here’s the kind of creative that wins over advanced TV audiences

When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what’s coming next. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Create a Stellar Audience Experience By Slowing Down with These Tips from Ann Handley #CMWorld

You know a conference session is going to be good when literally hundreds of marketers are turned away due to an already packed room. And you know a session is going to be great when the amazing Ann Handley, Chief Content Officer for MarketingProfs, takes the stage and is visibly bummed that she didn’t get […]

How to Drive Better Content Marketing Results with Integrated Marketing Teams: Top Tips from NewsCred’s Shafqat Islam #CMWorld

Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental. But if we know that consumers demand an omnichannel experience… Why are so many marketing teams stuck in silos? NewsCred […]

Five Tips on How to Use Influencer Content in Paid Media [Infographic]

Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don’t have to let it go to waste. Read the full article at MarketingProfs MarketingProfs Daily: Content

6 Ecommerce Digital Marketing Tips for More Online Sales

The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more expensive!) to attract the right customers. Via the US Department […]

Spark creativity: 11 tips to build a more creative business

Creativity is an integral part of keeping any business competitive, but it takes work to maximize your workers’ creative potential. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips