5 Tips on How to Use Facebook Groups for Your Business

With more than a billion Facebook users engaging within groups every month, there’s a big opportunity for marketers. Social Media Today RSS

SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise. In fact, last fall, eMarketer forecasted that digital advertising […]

9 SEO tips for better Google Image search results

Before you start exploring voice search, make sure you’ve optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search. The post 9 SEO tips for better Google Image search results appeared first on… Please visit Search Engine Land for […]

SEO for Copywriters: Tips on Measuring SEO Impact – Next Level

Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he’s back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up! […]

13 Power Tips for #Winning Mobile Ad Copy

Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider: Men and women aged 18-29 have a 92% adoption rate Men and women over 65 have a 42% adoption rate All income levels have at least 60% adoption – that rises […]

4 tips for becoming a content-producing machine and generating more organic traffic

Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system you can employ to achieve your content creation goals. The post 4 tips for becoming a content-producing… Please visit Search Engine Land for the full article. […]

7 Tips for Crafting an Effective Social Media Marketing Strategy

Having a social media strategy is crucial if you’re going to maximize your time, investment and effort. Here are seven core strategy tips.  Social Media Today RSS

10 Easy Tips for Professional Audio Quality

I started working with podcasts because I was an avid podcast listener. I would be listening to a conversation, hanging on every word, and then it would happen: the guest would bump his mic at the exact moment when he said the one thing I wanted to hear, and I’d miss out. Our content should […]

Teamwork Makes the Dream Work: 6 Tips for Helping Your Marketing Team Work Better Together

Who doesn’t love a good inspirational quote on the power of teamwork? Teamwork makes the dream work. TEAM: Together Everyone Achieves More Teamwork: Simply stated, is less me and more WE. Teamwork divides the task and multiplies the success. There’s no “I” in team. We’ve all heard them. We’ve all said them. But can we […]