72 Voice-Search Stats, Facts, and Tips [Infographic]

As personal assistants and home devices become more popular, SEO marketers need to optimize search results for voice queries as well. Here are some stats and tips to get you started. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

8 Website Redesign Tips, Examples and Best Practices

Every website redesign is different. I’ve worked on a ton of them, so I should know. What’s important, though, is that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and what goals you wish to achieve. Let’s look at some of my favorite techniques for creating […]

Landing Page Optimization: Best Practices, Tips and Tools (2018)

Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. If you want better landing pages, focus on collecting data. You should design your landing pages based on what you already know about your audience, but don’t stop there — make sure you collect even more information as more […]

How to Build an Email List from Scratch Fast (Top Tips From an Expert)

I always prefer to get information directly from experts. If I can eliminate some of the guesswork before I start a new marketing campaign, I’m already ahead of the curve. That includes information on topics like how to build an email list. Geoff Roberts, marketing expert and the founder of Outseta, agreed to answer some […]

22 Facebook Marketing Tips for Small Businesses on a Budget

As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. This presents a particular challenge for small businesses: You don’t have the same budgets as bigger advertisers to pour into paid posts to compensate. […]

5 tips to increase email open rates

We’ve frequently written about the fundamentals of good email marketing: We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling call to actions that get readers to click-through to your website, e-store or […]

You’re invited: 6 tips for creating attendance-boosting event emails

You’ve pulled out all the stops and organized a great event. Now how are you going to make it a sellout? Whether you host an open house, webinar or customer appreciation day, the best way to promote your event and invite guests is through email. According to Eventbrite, event-related emails generated open and clickthrough rates […]

8 Effective Tips to Get More Email Subscribers by Increasing Conversions

My email list is one of my most valuable assets. I have tons of email subscribers even though I regularly scrub my list, and I’ve converted many subscribers to paying clients. I started in the same place as everyone else, though: zero email subscribers. Whether your list includes 10 subscribers, 100 subscribers, or 1 million […]

5 Tips to Choosing Your Winning Business Domain Name

Making a great first impression starts with your domain name. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook Ads for Non-Profits: 8 Money-Saving Tips

Facebook Ads for Non-Profits: 8 Money-Saving Tips Margot da Cunha Last updated: June 18, 2018 Social Media It is no secret that marketers in the non-profit sector do not have the same budgets that most marketers do. After all, it’s the name of the industry! WordStream employees volunteering for a good cause! As a graduate […]