Uber fires up its own traffic estimates to fuel demand beyond cars

If the whole map is red and it’s a short ride, maybe you’d prefer taking an Uber JUMP Bike instead of an UberX. Or at least if you do end up stuck bumper-to-bumper, the warning could make you less likely to get mad mid-ride and take it out on the driver’s rating. This week TechCrunch […]

Google Analytics shows how to find Google Image search traffic when Google Images changes the referral URL

Curious how Google Analytics will show your traffic coming from Google Image search after the pre-announced referrer URL change? Google has documented it for us in a blog post. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Assistant finds good news, GSC updates, Google Image search traffic & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Safari leads U.S. mobile web traffic, but Facebook is gaining on Chrome

Android’s international footprint has been so strong for years that it was once hard to imagine Apple’s mobile operating system dominating even a single country, but iOS is currently the leading mobile OS across every one of the 50 United States, and Safari is the top mobile browser in 49 of them, says analytics firm […]

IGTV carousel funnels Instagram feed traffic to buried videos

IGTV didn’t get the benefit of being splayed out atop Instagram like Stories did. Instead, the long-form video hub is a bit more distant, located in a standalone app as well as behind a static orange button on the main app’s homescreen. That means users can go right on tapping and scrolling through Instagram without coming […]

How to Get Traffic to Your Website (Neil Patel’s Ultimate Guide)

I don’t think anyone would argue that I’ve written a ton of content over the years about how to get traffic to your website. Still, it’s one of the most important skills to learn. Optimizing your website for conversions won’t matter if you don’t have any traffic to begin with. It’s like expecting to sell […]

How to project SEO traffic levels and avoid saying, ‘It depends’

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Image search updates referrer URL to help publishers track image search traffic

In coming months, the Google Image search referral URL will be changing. Make sure your software tools are ready. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Top Sites Driving Referral Traffic, by Content Category

Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly. Read the full article at MarketingProfs MarketingProfs Daily: Content