How to project SEO traffic levels and avoid saying, ‘It depends’

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Image search updates referrer URL to help publishers track image search traffic

In coming months, the Google Image search referral URL will be changing. Make sure your software tools are ready. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Top Sites Driving Referral Traffic, by Content Category

Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly. Read the full article at MarketingProfs MarketingProfs Daily: Content

6 Things to Check for When Your Organic Traffic Suddenly Drops

If you’re a website owner or content marketer, you’ve likely experienced this a few times before: your site traffic suddenly drops, and you’re at a loss to explain it. There could be many culprits behind this, with a new Google algorithm change likely first in your mind. Whenever your organic traffic drops, you go through […]

What Do SEOs Do When Google Removes Organic Search Traffic? – Whiteboard Friday

Posted by randfish We rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettling trend for SEO in this week’s Whiteboard Friday. Click on […]

Marketing Day: Robot traffic, loyalty marketing, the future of TV advertising & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Robot traffic, loyalty marketing, the future of TV advertising & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, […]

New report: Some ad campaigns are almost entirely robot traffic

The good news in this first Robot Traffic Report from ad platform Dianomi: Overall bot traffic is down to about 32 percent, including good and bad ones. The post New report: Some ad campaigns are almost entirely robot traffic appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – […]

Why Most Content Gets No Traffic From Google Search

Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs. Read the full article at MarketingProfs MarketingProfs Daily: Content

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Posted by Carlosesal There is no doubt that Google Analytics is one of the most important tools you could use to understand your users’ behavior and measure the performance of your site. There’s a reason it’s used by millions across the world. But despite being such an essential part of the decision-making process for many […]