Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages […]

Finally, Twitter unveiled these emoji

For some time there’s been a push for Indigenous Australian flags to be made into emoji, but there hasn’t been much progress. Twitter moved one step closer with the launch of Aboriginal and Torres Strait Islander flag emoji through hashtags.  SEE ALSO: You can now monitor exactly how lame your emoji game has become It’s […]

The only app on Donald Trump’s iPhone is Twitter

Maybe this is one of those things we shouldn’t be so surprised about but — President Donald Trump reportedly has a phone dedicated solely to tweeting. SEE ALSO: The real losers in Trump’s NASA budget are kids and the Earth Yep, you read the right. The president has an iPhone without any apps aside from […]

Twitter for Apple TV adds live, 360 degree video and Periscope’s global map

Last fall, Twitter launched a version of its service on Apple TV and other media player platforms, in order to deliver its live video content to the big screen. Today, the company is updating its Apple TV app with a couple of new features, including support for Periscope’s Global Map and the ability to watch live […]

Twitter is giving brands a new way to promote their chatbots

 Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging  – including interactions with chatbots. For example, one brand is running a bot that can help you […]

Twitter created an ad format to put bots in your DMs

Today Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message Cards allow brands to reach users and start an experience with a bot in their Twitter feed. “Using a Direct Message Card, businesses can capture people’s attention with engaging image or video creatives, and include up to four fully […]

Netflix is creating a movie starring Rihanna and Lupita Nyong’o, thanks mostly to Twitter

 Netflix is about to make all of our dreams come true. It’s turning into a reality what started as a meme about actress Lupita Nyong’o and singer Rihanna playing scammers and computer geniuses. The idea for the movie got its start on Tumblr, when someone posted a photo of Rihanna and Nyong’o at a fashion […]

Twitter brings on a new lead for its live video business

 Another new hire for Twitter was announced today, but this one is tied more closely to its big push into live video as part of its efforts to differentiate itself from other platforms. Twitter COO Anthony Noto said today that the company has hired Todd Swidler as its global head of Live Business. Read More […]

Twitter is incorrectly guessing the gender of trans users — and they aren’t having it

Transgender Twitter users aren’t here for the platform’s gendered assumptions. And they sure aren’t hesitating to make that known. Here’s the deal: Twitter released a new set of tools on May 17 which allow users to see and control the data advertisers use to target ads on the social media platform. While the move was […]

Twitter says Vine users’ emails and phone numbers were exposed for a day, but weren’t misused

 Twitter is alerting Vine users of a bug that exposed their email addresses and, in some cases, phone numbers to third parties. It’s also advising affected users to be cautious about any emails from unknown senders as a result. The company says the bug was only active for 24 hours before being patched, and doesn’t believe that […]