Tinder tests ‘Swipe Surge’ in US to connect users during peak times

Tinder today announced the test of a new in-app experience it’s calling “Swipe Surge,” that will send notifications to users when there’s a spike in Tinder usage in their area. The feature is designed to allow Tinder to better capitalize on real-world events that drive increased usage – like music festivals, parties, or spring break […]

Facebook tweaks group mentorship tool so users can choose their mentors

Facebook is still testing a mentorship tool that it announced last year, as it tries to identify how to best facilitate online and offline relationships.Read More Social – VentureBeat

Facebook bug let websites read ‘likes’ and interests from a user’s profile

Facebook has fixed a bug that let any website pull information from a user’s profile — including their ‘likes’ and interests — without that user’s knowledge. That’s the findings from Ron Masas, a security researcher at Imperva, who found that Facebook search results weren’t properly protected from cross-site request forgery (CSRF) attacks. In other words, […]

Tinder now has 4.1M paying users, expects $800M in revenue this year

Facebook Dating is no challenger to Tinder-owner Match Group (NASDAQ: MTCH), which posted third-quarter earnings per share of 44 cents on Tuesday. The company, which owns several brands of internet dating services, including Tinder, Hinge, OkCupid and PlentyOfFish, surpassed analyst’s forecasted revenue of $ 437 million, reporting Q3 revenue of $ 444 million, a 29 […]

Quick guidelines for getting users info they need in chatbots

Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages. The post Quick guidelines for getting users info they need in chatbots appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google Maps ‘Follow’ button gives businesses a new way to connect with users

Users can get updates from businesses in the “For You” tab. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Twitter loses 9 million monthly active users in Q3 2018, its steepest decline ever

Twitter loses 9 million MAUs after executives said they expected the number to decline this quarter due to efforts to create a healthier platform.Read More Social – VentureBeat

Snap sees revenue jump 43% in Q3 2018, but loses 2 million daily active users

Snap generated a record $ 297.7 million in revenue in Q3 2018, even as it lost daily active users for the second straight quarter.Read More Social – VentureBeat

Google lets users delete search data & control ad settings from Google Search page

Users no longer have to go to their Google Account page to access privacy controls. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

#1 Framework to Convert Free Trial Users Into Customers

Before you can convert free users into paying customers, there’s one unspoken rule. You need do whatever it takes to help your users become badass in your product. Then you can optimize for conversions to your heart’s content, but please don’t skip the first step. For instance, if you were to eliminate several steps in […]