11 Ways to Improve Your Facebook Video Ad with a Killer Hook

With 8 billion video views a day, Facebook is the place to get your video ad seen. But not just any video ad will do. In a sea of content, videos that include creative hooks are going to get get far more views (and better results). If you’re not familiar with “the hook” concept or […]

Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google

It was an honor and privilege to interview Danny Sullivan, someone I have worked closely with at this site for about 15 years. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Want to learn more about the power of content in SEO? Watch this interview. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as […]

Tinder’s interactive video series ‘Swipe Night’ is going international next year

Tinder’s big experiment with interactive content — the recently launched in-app series called “Swipe Night” — was a success. According to Tinder parent company Match during its Q3 earnings this week, “millions” of Tinder users tuned in to watch the show’s episodes during its run in October, and this drove double-digit increases in both matches and […]

How to Use LinkedIn Video to Acquire More Customers

Want to generate more leads with LinkedIn? Wondering how LinkedIn video can help? In this article, you’ll learn how to create LinkedIn videos that improve your customer acquisition efforts. Why Businesses Should Consider LinkedIn for Customer Acquisition Customer acquisition is no longer what it used to be. According to HubSpot’s research, 81% of consumers trust the […]

TikTok’s new SDK enables video uploads from other apps, services

Users can simply “Share to TikTok” from the editing panel of their favorite apps that adopt the SDK. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Tell your brand’s story through video ad sequencing

SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Monetize Your Facebook Video With Facebook Ad Breaks

Do you create video content for Facebook? Wondering how to allow others to advertise during your videos? In this article, you’ll learn how to monetize your Facebook video content with Facebook ad breaks. What Are Facebook Ad Breaks? Facebook ad breaks allow you to monetize your Facebook video content. Ad breaks are short ads (in […]

Video: Eric Enge on Google advice vs. real-world SEO experience

We also discussed how to build out successful content and manage client expectations. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing