Video: William Álvarez on the importance of structured data and Google search

He also likes to give back to the SEO community by mentoring less experienced SEOs. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Creating Engaging Video Content That Spurs an Emotional Connection

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart […]

Vimeo launches short-form social video editing platform powered by Magisto

Vimeo has debuted a new AI-powered platform designed to help creatives and businesses produce shareable, short-form videos in minutes. Read More Social – VentureBeat

AWeber’s Live Video Show Is about to Launch — and It’s Unlike Anything You’ve Ever Seen

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them.   That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also […]

Video: John Morabito on uncovering opportunities in branded search

You don’t want your resellers or competitors outranking you for your own brand name and product names. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Break Free B2B Series: Adam Dunn on Creating Blockbuster Video Content in B2B

Content has many aims. It should inform. It should assist. It should entertain. But as B2B marketers, doesn’t it seem like if we don’t deliver on the latter – immediately, and convincingly – we don’t really get a chance to deliver on the rest?  Given that our job is dependent on earning and keeping an […]

Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]

What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. Read the full article at MarketingProfs MarketingProfs Daily: Content

Video: Brian Dean on growing YouTube subscribers and the nofollow link change

Brian Dean does SEO training and has grown a nice following over the years. I sat down with Brian to discuss his history and much more. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: A.J. Ghergich on not chasing the Google algorithm and focusing on human intentions

From scaling your agency all the way to thinking about SEO in a deeper way – check out this interview. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Video: Matt Cutts, former head of Google web spam, on his days at Google, current work at US Digital Services

An old industry colleague and friend in the White House is working to improve government websites — and is hiring. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing