Marketing Day: Blippar’s AR ad units, Pinterest autoplay video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Twitter for Apple TV adds live, 360 degree video and Periscope’s global map

Last fall, Twitter launched a version of its service on Apple TV and other media player platforms, in order to deliver its live video content to the big screen. Today, the company is updating its Apple TV app with a couple of new features, including support for Periscope’s Global Map and the ability to watch live […]

Quora tests video answers to steal Q&A from YouTube

 Newly-minted unicorn Quora has even bigger ambitions than text questions-and-answers. And it’s not going to let video giants or startups disrupt its future. This week Quora began testing video answers, because sometimes it’s a lot easier to show someone how something works, the best way to complete a task, or why one thing is better […]

Twitter brings on a new lead for its live video business

 Another new hire for Twitter was announced today, but this one is tied more closely to its big push into live video as part of its efforts to differentiate itself from other platforms. Twitter COO Anthony Noto said today that the company has hired Todd Swidler as its global head of Live Business. Read More […]

Facebook will live stream ESL video game tournaments

Facebook wants its millions of users to watch the high-stakes world of competitive video gaming. The social networking giant said Thursday that it has partnered with ESL, formerly known as the Electronic Sports League, to live stream video game tournaments, also known as eSports. As part of the deal, Facebook will live stream upcoming ESL contests […]

The Rise of Online Video on the TV Screen [Infographic]

Google has released a new infographic outlining the rising trend of watching online-originated content on your TV set.  Social Media Today RSS

Twitter announces a new deal for year-round NFL content that includes live video, but no games

 Twitter lost the deal to stream the NFL’s Thursday Night Football games this year to Amazon, but today the company is announcing a new multi-year agreement that will bring live football programming to its service. According to the NFL, Twitter will stream official NFL video and other content to fans year-round, including a new 30-minute […]

EyeEm moves beyond photos with video support

EyeEm is moving beyond photography and into videography, following in the footsteps of Instagram and other apps that have long supported the medium. The company launched its videography early creator program, which enables its 20 million users to post 5 to 40-second clips and monetize their work. As with photos, EyeEm will share revenue in a […]

Marketing Day: Snapchat vertical video ads, AdRoll Pro & Facebook’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Twitter doubles down on video with 16 new streaming partnerships

Twitter may have lost its deal to stream Thursday night NFL games live, but that isn’t stopping the social network from doubling down on more video. The company unveiled 16 streaming video partnerships Monday night, led by BuzzFeed, Vox Media, Viacom, the WNBA, and the PGA. The total also included a 24-hour streaming news partnership […]