TikTok quietly picked up the assets of GeoGif, which created animated, location-specific overlays for video

Video sharing app TikTok passed 1 billion downloads last month, and its parent company ByteDance is ramping up its efforts to monetize those users with ads, while also continuing to add more features to the app to keep people engaged. In a move that could help both of those efforts, ByteDance has made a small […]

Mobile app ad fraud scheme stuffed banner ads with multiple video players

Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said DoubleVerify. The post Mobile app ad fraud scheme stuffed banner ads with multiple video players appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Amazon to introduce video ads in mobile-app search results — report

The buy reportedly requires a minimum $ 35,000 budget. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook reveals more details about how Christchurch terror attack video spread

Facebook has revealed more details about the spread of the Christchurch terror attack video, and its seemingly relentless attempts to stop it. The social media giant said in a post the video was watched fewer than 200 times during the live broadcast, and that it was watched around 4,000 times in total before being removed. […]

Digital Marketing News: Influencer & Data-Driven Marketing Stats, B2B Social Usage, & Twitter’s New Video Analytics

The post Digital Marketing News: Influencer & Data-Driven Marketing Stats, B2B Social Usage, & Twitter’s New Video Analytics appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

Firework officially launches a short-form video storytelling app, backed by Lightspeed

Facebook usage has declined for the first time in a decade, while video-centric apps like TikTok are being touted as the future of social media. Entering this redefined playing field comes Firework, a fast-growing social video app whose clever trick is something it calls “reveal videos” — a way for creators to take both horizontal […]

Police urge people to stop sharing that Christchurch shooter video online

In a clear act of terror, multiple people have died after gunmen opened fire at mosques in Christchurch, New Zealand on Friday. New Zealand Police said four suspects are in custody, and that the situation is ongoing. The city is in lockdown, and the incident has already been described by Prime Minister Jacinda Ardern as […]

Where Do Facebook, Twitter, and LinkedIn Stand With B2B Video?

Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want. With this in mind, the appeal of social media videos only makes sense. We know that billions of people are on social networks, and we know (or at least research […]

Top 7 Video Advertising Trends of 2019

Video marketing dominated last year and there is no reason to think that will change in 2019. As we close in on the next decade, roughly 86% of marketers are using video content to advertise, educate, and entertain. New formats and a rise in consumption continue to bolster video as an increasingly effective, engaging medium. […]

Instagram prototypes video co-watching

The next phase of social media is about hanging out together while apart. Rather than performing on a live stream or engaging with a video chat, Instagram may allow you to chill and watch videos together with a friend. Facebook already has Watch Party for group co-viewing, and in November we broke the news that […]