Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]

Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo. Read the full article at MarketingProfs MarketingProfs Daily: Content

Google debuts Shoppable Image ads, video in Shopping Showcase ads

The new formats, introduced for the holiday season, are intended to help advertisers attract new customers. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Twitter gives video ads a subtle lift, puts livestreams atop the timeline

Live broadcasts from followed accounts will now appear at the top of the timeline, giving in-stream video ads prominent placement on the app. The post Twitter gives video ads a subtle lift, puts livestreams atop the timeline appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Marketing Day: Twitter pushes video content, Facebook fixed a bug, ideal target markets & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Twitter pushes video content, Facebook fixed a bug, ideal target markets & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet […]

Instagram is testing video tagging

Instagram is testing a way to allow users to tag their friends in their video posts, not just in photos, TechCrunch has learned and the company confirmed. The option works similarly to tagging photos, but instead of pressing the small icon at the bottom left to see the list of tagged names appear over top […]

Allen Gannett Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld

This statistic, via HubSpot, conveys all you need to know about the opportunity that LinkedIn video presents: Only 38% of marketers are sharing video content on the platform, even though three-quarters rate it as a successful tactic. TrackMaven CEO Allen Gannett is a prime example of what success looks like with this relatively nascent feature. […]

TikTok adds video reactions to its newly-merged app

Just about a month after the merger of the short-form video apps Musical.ly and TikTok, the app is introducing a new social feature, allowing users to post their reactions to the videos that they watch. Instead of text comments, these reactions will take the form of videos that are essentially superimposed on top of existing […]

Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Facebook opens up video ad opportunities to more creators as it takes Watch global

Ad Breaks are now available to Pages with 10,000 followers that have generated more than 30,000 one-minute video views during the past two months. The post Facebook opens up video ad opportunities to more creators as it takes Watch global appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land […]

Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch Twitter […]