Google Display & Video 360 adds more tools to streamline cross-screen TV buys

The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV buying. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook updates its video guidelines to promote original content, loyal and engaged viewership

Facebook today announced a series of changes to the way it ranks videos on its social network, which determines how widely they’re distributed. According to the updated guidelines, Facebook will now prioritize videos that focus on original content, those where users are engaged for longer periods of time and those where users return repeatedly to […]

Facebook updates video ranking algorithm to surface content that users routinely seek out

The company says it is also giving more weight to videos that keep users engaged for a longer time period, especially those that run three minutes long. The post Facebook updates video ranking algorithm to surface content that users routinely seek out appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

Google launches new video series: SEO Mythbusting

The new video series from the Google Webmaster Trends Analyst team aims to clarify common misconceptions and answer pressing questions on SEO topics. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization

You’ll need to manually change campaigns set to optimize ad delivery for 10-second views, or your campaigns will be paused at the end of July. The post Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization appeared first on Marketing Land. Please visit Marketing Land for the full article. Marketing Land […]

Digital Marketing News: Brand Trust, B2B Content, LinkedIn’s Rising Engagement, Digital Video Ad Spend Growth, & More

The post Digital Marketing News: Brand Trust, B2B Content, LinkedIn’s Rising Engagement, Digital Video Ad Spend Growth, & More appeared first on Online Marketing Blog – TopRank®. Online Marketing Blog – TopRank®

6 Super Effective Ways to Up Your Video Email Marketing Game

Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, but I can understand the controversy. Ketchup is traditionally paired with […]

Facebook Messenger to be even faster and lighter, with new video features

Just in time for Facebook’s big F8 developer conference, Messenger is getting a swag of new features. The messaging app is going to become even faster and lighter, where the company claims the app’s launch time will be trimmed to under two seconds, and its size a fraction of what it once was.  SEE ALSO: […]

Yoast adds image and video Schema with 11.1 update

The enhancements claim to make it easier to provide what search engines need to make sense of your videos. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook details Messenger updates: New desktop app, social video, and Project LightSpeed

Facebook has offered a glimpse into some of the things it’s cooking up for Messenger, including a new desktop app, social video, and lightweight mobile app.Read More Social – VentureBeat