How to Scale Facebook Ads: 4 Ways

Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets […]

Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined

The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you’re one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing. Read the full article at MarketingProfs MarketingProfs Daily: […]

5 Ways Restaurants Can Use Facebook Ads During COVID-19

To quote one of my favorite clients whose business has been impacted by COVID-19: “This sucks, but we’ll get over it and be back better than ever.” He’s right. The COVID-19 pandemic has been difficult for all of us so far, and it has been particularly difficult for the restaurant industry. Restaurants are facing unprecedented […]

Four Ways to Optimize the Marketing Performance of a B2B Influencer Program

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences. While in-person events have […]

Researchers propose ways to apply AI to agriculture and conservation

A workshop at the International Conference on Learning Representations (ICLR) 2020 highlighted efforts to apply AI to challenges in agriculture.Read More Social – VentureBeat

3 ways digital marketing agencies will change due to COVID-19

As we progress, it is important to adapt your strategy, organization and communication. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 ways digital marketing agencies will change due to COVID-19

As we progress, it is important to adapt your strategy, organization and communication. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Eight Ways Your Content Marketing Might Be Sabotaging Your SEO

Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up–and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

5 Ways to Adapt Your LinkedIn Ads During COVID-19

By now, everyone knows that we’re facing challenging times with the COVID-19 pandemic as well as the resulting downtown in the economy. For online advertisers, this means working with new search habits, new performance benchmarks, and, in some cases, new budget restrictions. Your advertising campaigns don’t necessarily have to stop, but they need to adapt. […]

11 Free Ways to Reach Your Audience Online During COVID-19

The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime. Here, I’m sharing 11 free strategies to […]