5 Creative Ways to Find Things to Write About

Ask any content marketer what their greatest fear is, and they’ll probably say something stupid and obvious like heights or spiders or clowns (or some kind of unholy, nightmarish spider-clown slowly descending the Burj Khalifa). What we should be scared of is running out of stuff to write about. Jokes aside, coming up with ideas […]

4 concrete ways to use images to build links

Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. The post 4 concrete ways to use images to build links appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News […]

10 Ways Voice Assistants Are Changing Marketing

Voice technology was everywhere at CES this year – toilets included – which means we are undoubtedly in an era dominated by voice assistants. This, in turn, means the way consumers perform even the most mundane day-to-day tasks is changing. And, as a result, the way brands and marketers interact with said consumers is changing, […]

Oft-Overlooked Ways to Connect with More Prospects

This week, we talked about forming stronger relationships with prospects. Someone may know you, but do they like you enough to remain an engaged member of your audience? On Monday, Stefanie Flaxman kicked things off by asking that very question. Be sure to try her simple exercise for uncovering what makes you likable and crafting […]

7 Down & Dirty Ways Brands Can Collaborate with Fans to Create Amazing Content #SMMW18

“So much time and so little content to create.” – Said no one ever Let’s face it marketers, creating a quantity of quality content isn’t easy. Even more so, creating a quantity of quality content that your audience cares about is even more difficult. So, when you don’t have an unlimited budget or execution resources, […]

20 Ways to Speed Up Your Website and Improve Conversion

Think the speed of your website doesn’t matter? Think again. A one-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions A few extra seconds could have a huge impact on your ability to engage visitors and make sales. This means that having a fast site […]

9 Ways to Use Heatmaps to Improve Your SEO

Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not trying to be evil — you’re just trying to understand what they want. The same is true with SEO. You’re trying to understand what keywords people are searching for […]

8 Ways to Improve Your Finance & Bank Advertising with AdWords

What comes to mind when you think about doing your taxes or managing your finances? For me, a headache comes to mind. Let’s face it – finance is not the most marketable industry. Yes, finances are something that every responsible adult needs to think about, but that doesn’t make it a sexy topic. This fact […]

3 ways to revitalize your digital marketing program

Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. The post 3 ways to revitalize your digital marketing program appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

5 Ways to Tap into an Endless Wellspring of Creative Content Ideas

We start out with the best of intentions. We’re going to publish more content. Stick to a schedule. And, of course, make sure all of it is high-quality stuff that people actually want to read. The first week or two are good … and then … You fire up your WordPress dashboard. You click to […]