The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)

Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here’s what you can do about it. Read the full article at MarketingProfs MarketingProfs Daily: Content

Google Analytics Is Lying to You. Here Are 7 Ways to Force It to Tell the Truth

Being data-driven is good. Unless of course, all that data driving your decisions is wrong. Google Analytics does a lot of good. It might look fine and seem correct when Goals are firing properly. But just because it’s working, doesn’t mean it’s accurate. Most analytics programs have to make a few implicit assumptions. They’re taking […]

Four Ways Businesses Should Use Customer Reviews [Infographic]

With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be using them to boost revenue. How? Here are some tips on how to harness the power of online reviews. Read the full article at MarketingProfs […]

35 ways to improve SEO & SEM performance, only at SMX Advanced

More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year…. Please visit Search Engine Land for the full […]

Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance

In the past year, Google made changes to AdWords intended to open up new channels for marketers on mobile devices. Here are four easy tweaks that will make the most of those new channels to get you more leads and conversions. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

5 Ways to Write Faster

Running a business is a time suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a moment to reheat that cup of tea you made three hours ago. Your blog post – that important but not urgent task – is often […]

7 Ways To Accelerate Product Adoption (Without Spamming Your User Base)

We tend to make a big deal about leads in the marketing space, and not without good reason. Everything starts with leads. However, for software companies, the real goal is product adoption. We need people actively and consistently using our product. Regardless of our business model, success occurs when users experience that “aha” moment that […]

Five Ways to Make the Most of Video for Marketing

From the tiniest startups in Silicon Valley to the largest global organizations, consumer and B2B marketers are pouring more resources than ever into video. But if you’re just now getting into video marketing, these tips will help you catch up quickly. Read the full article at MarketingProfs MarketingProfs Daily: Content

9 Ways Facebook Creative Hub Will Energize Your Social Ads

I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff. Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough. There’s […]

6 Ways To Tackle Competitive Analysis (Without It Tackling You)

Competitive analysis is an important part of marketing strategy, but there are some key parameters you need to keep in mind.  Social Media Today RSS