How to Use Images/Visuals to Boost Website Conversion Rate

The human population is made up of 65% of visual learners. This means that we can influence 65% of consumers using images. Since time immemorial, visuals have been used by marketers to grab their customers’ attention, which means that there must be something about the images that leads to conversions. People can remember more than […]

Why Geo-targeting Your Website Content Is a No-brainer (and 3 Ways to Try It This Afternoon)

We all know marketing campaigns convert best when we segment and personalize them – which is where geo-targeting can come into play. In fact, a whopping 74% of consumers get frustrated on sites where the content has nothing to do with their interests, and 86% of customers say personalization impacts their purchase decisions. The good […]

How To Grab Attention With Your Website Home Page Introduction

The window to grab a visitor’s attention on your website is small. If you don’t give them a reason to stay within the first few seconds, you could lose them. That’s because users decide whether to hit the “back button” decision within milliseconds. So your homepage is your chance to make want to stay on […]

No Website? Create a “Hosted Sign Up Form” in Less Than 5 Minutes!

Your list is powerful. Think of it as a room filled with people who have come to hear you talk. If they like what they hear, they’ll stick around. Many will ask questions. A bunch will purchase your products or services. And a handful will turn into advocates who bring others into the room. To […]

The 59 Second Rule: 3 Reasons Why Users Leave a Website

How long do visitors stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture a user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the 59 Second Rule.” Basically, if you haven’t generated interest in […]

Just How Much is Your Website Worth, Anyhow? An Easy Guide to Valuation

Posted by efgreg We all work hard building our businesses. We put in the sweat equity and all the tears that can come with it to build something truly great. After another day hustling at the office or typing furiously on your keyboard, you might be wondering… what is the end game here? What are […]

10 Beautiful Website Color Palettes That Increase Engagement

Is the color scheme you’ve chosen for your website triggering a desired response? Everyone has favorite colors they tend to gravitate towards when it comes to their work or otherwise. But a skilled designer understands the importance of evaluating a color scheme based on the brand, the meanings of the colors, and the products or […]

How to double your website conversion rate

Take a moment and think about a first meeting with a prospective customer. A good salesman will not try to sell right away. Instead, he will start by asking specific questions and subsequently use the answers provided to give valuable advice. Why does this work? Because in this way, trust is developed between both parties. This trust […]

Stop! Think twice before using nofollow attributes on your website

Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all. The post Stop! Think twice before using nofollow attributes on your website appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News […]

The Best Website KPI’s For Three Different Website Types

You know you should be measuring your digital marketing efforts. Monitoring and analyzing your data can help you gain insight into what’s working, what’s not, and how you can improve your site for even better results. But platforms like Google Analytics give you access to more data than you could ever possibly hope to comprehend. […]