How a Few Pages Can Make or Break Your Website

Posted by Jeff_Baker A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do […]

How to Convert Website Visitors into Customers (9 Effective Ways)

Figuring out how to convert website visitors into customers requires not only strategy, but extensive testing. You can learn from others what worked for them, but your website audience is unique. That’s probably why you’re reading this article. You want to know the best place to start. Then, you can test different solutions to increase […]

How to Run an In-Depth Conversion Optimization Audit on Your Website That Will Help You Boost Conversions

Regular audits are key to modern digital marketing. They can help to find bottlenecks in everything from SEO to customer acquisition, and do it faster than ever before. Top of the list is often a conversion optimization audit. And one simple audit can help marketers increase their conversion rates by huge numbers. Just see Case […]

Elon Musk has a very bad idea for a website rating journalists

Elon Musk has, as I imagine he often does during meetings or long car rides, come up with an idea for a new thing. Unlike the HyperLoop, which was cool, and various space-related ideas, which we know he’s at least partly expert about, this one is just plain bad. It’s basically Yelp But For Journalism. […]

Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions

Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank). Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

Redesigning Your Website? Make Sure SEO & Content Have a Seat at Website Migration Table

Digital marketers know their company’s website is more than a digital storefront. It’s a marketplace that must deliver a quality, engaging experience for prospects and customers once they arrive. So, it’s no surprise that the average company invests in a website redesign every three years to stay fresh, competitive, and meet evolving customer expectations. In […]

What the Google Chrome Ad Blocker Means for Your Website Popups (Plus 8 Really Smart Targeting Tips)

Last week you likely saw a ton of news about Google Chrome’s Ad Blocker going into effect Feb 15, 2018. And nobody could blame you if you took one look at some of the reports and thought, “Oh no! Popups are dead. Google just outlawed them, and I have to take down the 35 I’m […]

Why Geo-targeting Your Website Content Is a No-brainer (and 3 Ways to Try It This Afternoon)

We all know marketing campaigns convert best when we segment and personalize them – which is where geo-targeting can come into play. In fact, a whopping 74% of consumers get frustrated on sites where the content has nothing to do with their interests, and 86% of customers say personalization impacts their purchase decisions. The good […]

How to Use Images/Visuals to Boost Website Conversion Rate

The human population is made up of 65% of visual learners. This means that we can influence 65% of consumers using images. Since time immemorial, visuals have been used by marketers to grab their customers’ attention, which means that there must be something about the images that leads to conversions. People can remember more than […]

Why Geo-targeting Your Website Content Is a No-brainer (and 3 Ways to Try It This Afternoon)

We all know marketing campaigns convert best when we segment and personalize them – which is where geo-targeting can come into play. In fact, a whopping 74% of consumers get frustrated on sites where the content has nothing to do with their interests, and 86% of customers say personalization impacts their purchase decisions. The good […]