How to Make Your Website More Secure (So Google Doesn’t Punish You)

Posted by lkolowich Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web. And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website […]

Get Your Website Firing on All Cylinders (Visually and Verbally)

We’re coming into the last two months of the year (how), and our minds tend to naturally turn to: “How in the expletive-of-choice am I going to hit my goals for this year?” One word, baby: Tactics. This week was about rolling those sleeves up and making it happen. Whether you want to finally get […]

How to Optimize Your Website for Google’s Mobile-First Index

We know that Google’s Mobile-First Index is coming. As is the norm with Google, we’re just not sure when. The latest reports from SMX Advanced in Seattle back in June saw Gary Illyes quoting early 2018 as the rollout date, but we can expect a fairly soft roll out on this one. It’s also likely […]

How To Accept Bitcoin on Your Website

Bitcoin is the most disruptive technology of our age. These powerful words, written by Dominic Frisby, author of “Bitcoin: the Future of Money?”, are more agreed upon and understood each passing year. And the actual creator of Bitcoin, an unknown genius who goes by the moniker Satoshi Nakamoto, is regarded as the most disruptive entrepreneur […]

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

Posted by randfish Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to […]

Analysis of 50 billion retail website visits shows social media still lags

EXCLUSIVE: Despite doubling in visit share volume since January 2015, social media still lags in comparison to other digital marketing channels. That’s one takeaway from a report by Adobe, released today. The report — which was based on aggregate and anonymized consumer data from over 50 billion visits to over 250 retail websites between Jan 2015 […]

How Blogging Boosts the Profitability of Your Ecommerce Website (and 8 Ways to Get Started)

With the release of the Outfitter Pro Premium WordPress theme, Rafal Tomal and I have been talking a lot about ecommerce websites. Naturally, Rafal has great ideas about designing a t-shirt store, while I’m interested in how I can market an ecommerce store with, yes, geeky merchandise, but also robot kits and other nerdery for […]

5 Useful Tools for Translating Your Website Content

The global economy has expanded your potential market in a way that was not possible even ten years ago, leveling the playing field for small and big businesses. However, it does come with some issues. One of them is the language barrier. If your website is in English, you will get your message across to […]

How To Easily Put A Form On Your Website

Contact Forms. Everyone wants them on their website. It seems like quite a standard component that anybody should know about like the back of their hand. But it’s not true. Time and again I run into people who are pulling their hair out trying to get a simple contact form (or any type of form) […]

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday

Posted by randfish Without a solid base of links, your site won’t be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: […]