5 Standard Pages on Your Website That Almost Always Suck – and What They Could Be Doing for You

Word association: Content marketing. You’re thinking ‘blog post,’ ‘infographic,’ maybe ‘video,’ ‘white paper.’ That kind of thing. Right? Not FAQs, 404 pages, About Us… The thing is, those pages are content too. Visitors read them to learn, understand and make decisions. FAQs are one of the most underused content marketing opportunities out there. About Us […]

10 Often Overlooked Website Mistakes that May Harm Your Business

At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session. While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain […]

When a Client’s Website is Sabotaging Their PPC Success (And What One Agency Did About It)

Digital marketing agency Webistry helped the fine folk at a local dentist office (pictured above) secure 400% more conversions by convincing them to not send PPC traffic to their website… As the Search or Acquisition Marketer at a digital agency, many obstacles can stand in the way of getting your clients more conversions. Maybe your […]

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

Posted by randfish Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version […]

How to Build a Better WordPress Website … One Week at a Time

What is the key to building a better website? Well, you first need an idea. And it needs to be useful. Next, you need to start with the right stuff, the right raw materials. You clicked on the headline of this post, so perhaps you’re already using WordPress or strongly considering it. Good choice. Continue […]

Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic] Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to create content experiences that resonate with your audience and provide valuable and personalized information. MarketingProfs Google Releases A Website Builder for […]

How to Install JavaScript Snippets and Website Codes Into Your Website

There are tons of great tools out there to help you improve the website experience you provide, grow your online business, and make better connections with your customers. Cough..like Crazy Egg..cough.. 🙂 And a lot of these tools are free too! But you’re not a web developer. How the heck do you install these tools […]

How to Drive Website Traffic and Convert Visitors into Subscribers

Get your exclusive bonus content up front by downloading this Sign Up Form Checklist + 25 Content Upgrade Ideas bundle now! What’s the point of a website if no one sees it? And why write emails if no one receives them? It’s not enough to just create a website. You need to drive traffic to […]

A Handy List of Resources for Picking the Perfect Website Color Palette

Creating an effective color palette is a vital part of designing a website that works. But how do we get there? For some projects, you already have one or two colors picked out – maybe they’re your logo, or brand colors, and you’re working within those limitations when you create your site. For others, you’re […]

The Homepage is Dead: A Story of Website Personalization

Posted by cara.harshman In 1998, Jeff Bezos had a vision for the Internet. At that time he was four years into building Amazon. It was taking off as a humongous online emporium of books and music. In an interview with the Washington Post that year, Bezos made a visionary statement about the web. “If we […]