Website redesigns: How to retain and improve your SEO

Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. The post Website redesigns: How to retain and improve your SEO appeared first on Search Engine Land. Please visit Search Engine Land […]

Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

I’m not talking about your home page. Sure that gets the most traffic, but notice the qualifier in the post title; highest-traffic “lowest-converting”. But why would you care about a low converting page? Because chances are, it’s not converting because you forgot to add a call to action (CTA). I’m sure you know about some […]

The Online Business Owner’s Operational Website Checklist

A common oversight of many online businesses is NOT using their own websites. Simply put, they don’t spend time in their visitors’ shoes. Many site owners are busy with day-to-day, business-as-usual tasks, working on new features or promotional campaigns or whatever other millions of things there are sitting on their to-do lists. Very few spend […]

6 Really Bad Website Popup Examples

If you want to craft a delightful marketing experience and you’re using popups, you need to make sure you hold them to the same high standards as the content they are covering up. You can learn a lot by looking at bad website popup examples. Once you understand what not to do, you’ll default to […]

Technology isn’t the Problem, We Are: 5 Horrific Website Popup Examples

It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market. You see, there’s a […]

Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It

Here’s the situation.  You run a startup. You have a website. And your website has basically no traffic.   Except your mom. (Thanks, mom.) Like any savvy founder, you’re clear on one thing — you need traffic to your website. Somehow, someway, a viable online business requires humans seeing, using, or buying the widget or service […]

11 Unethical Ways to Increase Traffic to Your Website

We all know the usual ways of increasing traffic to the website. Search engine optimization, pay-per-click advertising, social media sharing, content marketing, and so on. But if you want to really keep your edge, then you have to consider getting a little sneakier with it. We’re going to take a look at some of the […]

How your website redesign can sabotage your paid search efforts

Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. The post How your website redesign can sabotage your paid search efforts appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine […]

7 Ways to Write More Engaging, Compelling Website Copy

Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action. You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill […]

How to Make Your Website More Secure (So Google Doesn’t Punish You)

Posted by lkolowich Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web. And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website […]