Taylor Swift’s celebrity app is tanking. Here’s why.

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The Swift Life, Taylor Swift’s celebrity app created in collaboration with Glu (the same company that brought you Kim Kardashian: Hollywood), is swiftly tanking.

Taylor’s game-ified social network for super Swifties started out relatively strong. Like most things The Real Taylor touches, her fans swarmed the App store when it first arrived on her birthday, December 13th. But according to Apptopia, by that Friday the 15th it was already only coming in at #56 on the overall app ranking. By Thursday, December 21st, The Swift Life was flatlining at #793.

This is pretty unheard of for someone with the kind of name recognition and devoted following like Swift. Celebrities with 1/85th of her Twitter following, like Gordon Ramsay, soared above those numbers with his Glu app, garnering over $ 1 million in revenue by day 53. Read more…

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