The 3 Stages Of Content Marketing You Should Know

Are you a content marketer who needs to create the best marketing blogs? You might have wondered about the stages of content marketing and how they can help you achieve your desired results. Your polyglot blog or digital storytelling blog needs to align with the stages of content marketing to ensure they reach your target audience. 

You needn’t worry too much about the stages of content marketing because this article will tell you everything you need to know. So, read on and get enlightened. Plus, use the three stages properly to ensure you get results. 

The Three Stages of Content Marketing

The three stages of content marketing that help you create fruitful content are below. You’ll know how to use them effectively once you read through them:

Content Planning 

As a marketing firm that needs to roll out content every day, you need to plan your content like the top magazine editors. You may not have a team of editors and a staff of writers, but you need to think like one while planning your content. 

Here are some questions you need to ask yourself to ensure you write the best marketing blogs:

  • What topics will you be writing about? – This is a crucial question to ask as you need to write relevant and trending content that aligns with the products and services you offer. Once you choose your relevant topics, you need to ideate the stories and content you put across that will interest your readers. 
  • What’s the right mix of content? – You need to ensure you have a digital storytelling blog for each stage of the buying process. You need to have content for the awareness, consideration, evaluation, and purchase stages. For instance, case studies and blog posts are perfect for the awareness stages, and a buyer’s guide is perfect for the purchase stage. You must also ensure you have a call to action at each stage. 
  • How should we prioritize the various content types? – You must prioritize various types of content along with its keywords, topics, and more in an editorial calendar. 

Content Development 

Once you plan your content, you need to develop it. There are various approaches to develop the content you need:

  • Created Content- These are case studies, whitepapers, blog posts, webinars, videos, stories, and more that you and your team will create by researching and ensuring perfection. 
  • Curated Content- These are existing content that you can repurpose with your opinion, short intro, and summation. Influencer blogs, expert interviews, industry reports are some curated content. 
  • Contributed Content- these are content that your customers, employees, influencers, thought leaders, and more write. They include guest posts, commentaries, and more. When you build a community of contributors, you’ll have a body of blog content important for reaching out to your target audience. 

Content Distribution 

When you’ve created your content, you need to ensure it reaches your audience. There’s no point in creating content and not having it reach anyone, isn’t it? So you need to think of distribution channels for your content.

You can use the following channels:

  • Email Lists
  • Public Relations 
  • Social channels 
  • And more 


The three stages of content marketing, namely content planning, content development, and content distribution, may seem small. However, each stage is extremely crucial to ensure your content reaches the target audience. 

Suppose you have a problem creating strong SEO content to reach your target group. You can use the services of sites like Poly blog. They will help you create the best marketing blogs, ensure your SEO is bang on, and ensure that many read your content. 

So, use the stages of content marketing properly to create digital storytelling blogs and more to ensure you reach the masses properly.

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