The Basics You Need to Know About On-page SEO


SEO can be daunting to newcomers. If you’re new to the world of search engine optimization, it can be hard to know where to begin. Luckily, there are plenty of options out there that can help even the most newbie of beginners get started with on-page Sydney SEO Company. In this article, we’ll explore what on-page SEO actually is and how you can use it to make your site more optimized and higher ranking in search engines like Google!


On-page SEO is a key part of any web page’s optimization strategy. It includes everything from keyword placement and title tags to navigation and links. The main goal is to make sure that your content appears in search engine results for appropriate keywords and topics. There are many ways you can optimize your pages for on-page SEO, but these five steps will get you started.

Image SEO Optimization

This can be done by loading your images into an image host and adding the alt tag and title. It is essential to keep keywords in mind when the image name given. This should be professionally done by the SEO company Sydney. This can help with both rankings for certain keywords and a clickthrough rate on an image.

Metadata SEO Optimization

Don’t forget your metadata! This is important because some search engines use the meta description and title tags in search engine results pages (SERPs) as well. For example, if you want your blog post to rank higher on search engines, then it’s time to take a close look at what keywords are in your metadata.

Internal Linking For SEO

Internal linking is essential for both building your website’s structure and ranking in search engines. Put simply, internal links can be seen as a referral from one page of your site to another. Having robust internal linking will help show Google (and other search engines) that your site is popular, and that it has many areas of interest. This increases the likelihood that they’ll rank you higher on their results pages!

Quality SEO Content

Google has invested a lot of time and resources into developing its search engine, creating ranking factors that identify the best and most relevant content. One way this happens is through on-page SEO – with on page meaning aspects of your website or blog post that are written using certain tags and phrases. When you optimize your content for different keywords, you’re essentially trying to entice people who may be searching for those words in Google’s search bar.

SEO Keyword Research

The first step in any SEO campaign is research; find out what keywords are popular in your niche. With these keywords in hand, it’s time to optimize your website with them. Add your chosen keywords as often as possible without being too repetitive or keyword stuffing. Ensure that they’re not only visible on the page but also in the title tags and URL.

The Bottom Line

In conclusion, on-page optimization is just a tiny piece of your marketing strategy. And, it is essential for ranking well on Google. With a complete list of on-page SEO best practices, it’s simple to add keywords, create quality content, include backlinks and more! The next time you create a blog post or webpage for your business, be sure to hire the best SEO agency to do all you can with the power of on-page SEO!

The author of this article is working at a leading Sydney SEO Company. In this article, he discusses the basic of on-page SEO. To find more, visit

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