The Best of Online Casino Support in 2021
Affiliate marketing is one of the ways to attract new potential players and promote your gambling resource. It is essential to join a trusted affiliate program popular in the gambling industry to develop a successful promotion strategy. Here is a list of the most convenient software for your online casino.
- Gambling Affiliation
This is an affiliate program that includes about 75 programs aimed at advertising casinos. It has been on the market for 13 years and currently has more than 35 thousand partners ready to promote gambling brands.
One of the main advantages of this affiliate program is that the programs are dedicated only to the iGaming industry. According to the company, web admins help game operators attract thousands of active players every month.
Main markets: Europe, UK, and Russia.
- Income Access
Income Access is one of the best affiliate programs in the iGaming industry. It has achieved significant success for five years of its activity: today, it consists of more than 25 thousand affiliate programs. About 22 thousand are focused on partnerships with online casino operators.
Income Access provides high-quality tracking and reporting technologies and easy-to-use management service.
- Actionpay
It is an affiliate program that includes various programs targeting several industries, including online casinos. It provides over 210 thousand traffic sources and is present in multiple countries around the world. The company operates strictly according to CPA; that is, it makes a profit only if the attracted players start playing at your casino.
The CPA model has a significant advantage, as you, as an advertiser, will only pay for actual customers who are likely to stay with you in the future.
In addition, Actionpay provides operators with industry managers who oversee the campaign strategy and analyze its effectiveness.
Other ways to find affiliate programs
Affiliate programs are just one way to find web admins willing to promote your online casino.
- Activities
As an operator of a gaming platform, it is beneficial for you to attend conferences and events dedicated to the gaming industry and the affiliate marketing industry. Both beginners and experienced affiliates pay attention to iGaming’s offer as it is one of the most popular affiliate marketing industries, so many of them may be interested in casino advertising.
- Social networks
Social media are platforms where operators can find new web admins willing to advertise gambling platforms. For example, one of the most effective ways to get acquainted with affiliate programs is to communicate with users who have subscribed to industry pages and contacts with bloggers writing about the gambling industry. Such cooperation will be beneficial for both parties. The blogger will attract more subscribers. The operator will increase his brand awareness and introduce his casino to potential players.
It is essential to choose an affiliate program with web admins ready to promote your platform to the target audience, have an advanced set of marketing tools, and know the psychology of the players.