The Ease of Digital Signage
Digital signage is primarily a sub-category of electronic signage. Technologies such as LED, e-paper, LCD, and projection are used in digital displays nowadays in order to display weather data, text, web pages, menus, images, and videos. These screens are found all over public places, retail stores, corporate buildings, hotels, museums, transportation systems, restaurants, e.t.c.
These screens are a part of a big network of displays that are managed centrally by an entity, for any specific purpose such as providing information, advertisement, or marketing.
What is the Chrome Sign Builder?
Chrome Sign Builder is a utility for digital signage that allows users to display and schedule their content throughout the Chrome device network.
It is very easy to display web-content such as images, youtube videos, playlists, Google presentations, and a lot more through the Chrome sign Builder. Anyone who has access to the network an add or change the information.
There are many different use cases of this. One of the most commonly understandable examples would be the display of a restaurant menu. Restaurant menus are usually displayed throughout the restaurant on multiple screens. These displays are centrally managed. Often at times, restaurants tend to schedule breakfast menus, lunch menus, and dinner menus that automatically appear throughout the day depending on the time.
Another similar example would be a YouTube video/playlist. It is possible to make use of the Chrome Sign Builder for the scheduling of YouTube playlists and videos. For instance, this may allow the video to play automatically on a scheduled time. It will also allow you to turn off the video controls and keyboard/player controls.
Similarly, if one displays content in Google presentations, it means that people who have access to the presentation can change or add to the digital sign.
What are the best practices?
Best practices involve scheduling content beforehand so that the screen does not go blank when nothing is on. For instance, in between the breakfast and lunchtime in a restaurant that only operates during specific hours, a message “We’re closed right now. Please visit later” in between could be effective.
Similarly, in between the specific breakfast and lunch menus, displaying a youtube playlist that repeats itself or information regarding restaurant events could also be effective.
The point is, to not to leave the screen blank and to schedule content beforehand.
The most preferred way is to make use of a default URL which gets displayed on the screen at times when nothing is on. This prevents the blank screen. This is recommended more than creating a schedule, as it will keep the calendar less cluttered. As a result of this, it will be far easier to maintain on a regular basis.