The Latest Tips For Improving Your Online Content Strategy

The Latest Tips For Improving Your Online Content Strategy in 2022

The Latest Tips For Improving Your Online Content Strategy in 2022

We won’t dance around the truth – developing a solid online content strategy is hard work. When it comes to content strategies for content creators, the same rules apply when it comes to optimization and maximizing views, engagement, and revenue as they do for a business with an online storefront selling products or services.

The key is knowing your audience well and ensuring that the content you’re putting out is relative, entertaining, and valuable to them. You want your followers to enjoy your content, share it with their friends, and keep coming back for more.

This requires a lot of behind-the-scenes trial and error work. Fortunately for all the content creators reading this, we have nine of the top tips for improving your online content strategy this year.

Here’s what you need to focus on if you want to see a serious improvement:

1. Create Content Visitors Will Want to Share Right Away

It’s actually pretty challenging to get people to share your content. Nearly every second of the day, social media users are publishing upwards of 216 thousand Instagram posts and 217 thousand tweets. How do you compete with such an overload of content to make followers and even non-followers stop in their tracks and really feel the need to pass your content along?

The objective here is to create content that’s worthy of going viral. This means your content should evoke some sense of the following:

  • Social currency
  • Triggers
  • Emotions
  • Public appeal
  • Practical value
  • Relevant stories

Of course, even if you hit all the notes above, people still may not share your content. It’s honestly hard to predict what the average individual will see as share-worthy, but you’re guaranteed to make waves by curating content that really adds value to your followers’ lives. So, focus on resonating with them on a deeper level – and make every piece of content count.

2. Update and Repurpose Existing Content

Speaking of making all your content count, another effective way of improving your online content strategy is by combing through your existing content to see what you can update or repurpose.

Start by looking for the content that has had great success in the past, and capitalize on it. For example, take your best-performing blog post or video and turn it into something else of value, like a behind-the-scenes special or an exclusive look into how you first learned about the subject matter you specialize in or even a tutorial on how you created a work of art.

It’s also a good idea to update existing content that maybe didn’t perform so well the first time around, but is still relevant to your following now. Rather than reinventing the wheel, look for ways to breathe new life into the content you already have, so you don’t burn yourself out looking for brand-new ideas all the time.

3. Make Sure You Have a Strong Social Media Presence

This should be a no-brainer. However, it should still be noted that having a lot of followers on social media doesn’t necessarily equate to a strong social media presence.

A strong media presence comes from providing real value to your followers and the brands you work with (if you work with any). This means you’re well-known for the subject of your content – an authoritative source, if you will. Your followers trust you, and new followers begin to immediately trust you as you demonstrate your knowledge, expertise, and insight in regard to what you’re all about.

So, don’t just post pretty pictures – show the digital world how you get your hands dirty to do what you do and why they should choose your insight over the competition.


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