This Email Copywriting Formula Will Defeat Writer’s Block

person typing on keyboard

Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email. You fire up your laptop and open a fresh draft. 

But, you find yourself staring at a blank screen — unable to put pen to paper (or fingers to keyboard). You have writer’s block.

AWeber’s Liz Willits recently joined an episode of “Beyond the Hustle” — a podcast for entrepreneurs who hustle to make their dreams a reality — to share an email copywriting formula that helps her eliminate writer’s block.

Related: The 3 Best Copywriting Formulas for Email Marketing

“When you want to transition from providing value to selling your product or service, just remember ‘P.A.S.’ — problem, agitate, solution,” shared Willits.  

Start an email by highlighting a problem your audience experiences, and then agitate it by explaining why it’s a pain point for your audience. This demonstrates that you understand their struggles, and sets you up to sell your product or service as a solution, said Willits. 

“The goal is to show how your product or service is going to change your readers’ lives.”

For more tips on how to write effective emails, how to use email marketing and social media together, and what you should avoid in your email marketing, listen to episode 72 of Beyond the Hustle with Liz Willits and Carolina Millan below. Or, listen on your favorite podcasting apps like Stitcher or Spotify

For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.

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