This is how Google determines the ranking of your website/blog

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Have you ever wondered why some websites rank higher than others hard on search engines like Google? Or why is your website / Blog not ranking as well as that of your competition?

 

In fact, it has a lot to do with the Google algorithm. This takes at least 200 factors into account when determining the SEO of a blog. As you probably know, these factors are not easy to understand, which makes it even more difficult for you to figure out how to adjust your site to maximize your rankings. SEO Packages.

 

To help you solve this problem, here are some simplified components of Google’s algorithm. I must admit that this is not the subject with which I am the most comfortable, but for you, I want to turn a few more brains.

 

I expect that by the end of this article you will have a better understanding of what Google looks for when it comes to ranking websites.

 

This is how Google classifies a website

The domain name

The keywords appear there:

If you have a website that talks about selling bags, your domain name could for example be jevendsdeschaeakers.com. The keyword is, therefore: “shoes”. Generally speaking, domain names that start with their target keywords have an advantage over those that don’t.

 

However, keep in mind that this is only 1 of the 200+ that Google considers. And so don’t force yourself to have really ugly domain names just because you want to include keywords.

 

The quality of the page

The keyword in the description: it is a very important part that sends a strong signal on the page

Frequency of keyword usage: Having a keyword that appears more often than any other word in the article is a sign of importance. However, you should not overdo it

The length of the content: much more than short, shallow articles (300 words), posting a slightly longer article can tell Google that it is detailed and therefore useful

Image optimization: a good description of an image allows Google to “see” it. Describe your images well

The quality of the website

The ” contact” page: … an appropriate amount of information “to contact you can boost your ranking on Google

Site updates: the number of times the site is updated, the number of times new content is added to it, is a sign of great “freshness ” for the latter. And it’s no longer a secret, Google LOVES CONTENT

YouTube: it offers preferential treatment by Google robots. Remember that Google owns YouTube. Also, it has been proven that Youtube traffic has greatly increased after Google Panda.

 

Backlinks

Backlinks from older domains are more powerful than those from younger domains.

The ranking of the page that refers to you is an extremely important factor.

The position of the link on the page: embedded links are more powerful than links at the bottom of the page or the sidebar level

 

Social signals

The number of tweets a page gets will influence its ranking on Google

Facebook shares are like backlinks and are more powerful than likes

 

Spamming

The cloaking is something that we should really do. If you are caught, your site will be penalized and maybe de-indexed.

“Paid” links: sites that buy links can be de-indexed or penalized if they are surprised.

 

Self-generated content

: Google really doesn’t like this. If they suspect that your site is pumping computer-generated content, the result will most likely be a penalty.

 

Conclusion

The key to getting more traffic isn’t just building more links or adding more content. You also need to understand Google’s algorithm. And if you want to take it to a deeper level, then you need to really understand your target audience, because Google’s goal is to always do what’s best for its users. Digital Marketing in Pakistan.

 

So, if you want to improve your Google rankings, your best bet is doing what’s best for your readers. Your ranking certainly won’t go up the way you want it to in the short term, but in the long term, it will.

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