Tips on Boosting Your Shopify Conversion Rate

Shopify is a convenient online platform, making it easy to sell your wares. But this convenience comes at a price. There are lots of competitors to deal with. So how do you boost your conversion rate, getting more people to purchase your products? Let’s look at some of the tips you can implement.

Optimize the Site for Mobile Users

The first thing that you need to do is make sure that everyone can access your site. Increasingly, people are shopping on their mobiles and tablets, rather than on computers. Because of this, you’ll need to make sure that it can be used on all devices. Shopify will offer tools to help you do this.

Improve Your Site Speed

You can also make using your site more pleasant by increasing the speed at which your content loads. It’s estimated that 40 percent of people abandon a site that takes more than three seconds to load. There are plenty of ways that you can do this. First, you should make sure to compress the pictures. Another option that you might want to explore is minifying your HTML. Third, you might want to try using a content distribution network (CDN).

Use High-Quality Pictures

Today, there are lots of products vying for the customer’s attention. Because of this, you won’t have long to make a strong first impression. The best way to do this is by using a high-quality photo. If you have the funds, invest in a professional photographer.

You’ll also need to perfect your copy to boost your Shopify conversion rate optimization. Make sure that you are highlighting the benefits of the product. You must make the call to action as clear as possible. You might need to experiment a little with this, to find the best combination of words and images. A/B testing is a good way of doing this.

Create Personalized Ads

Trying to get people to view your website is half the challenge. To help with this aspect, you can turn to a Shopify personalization tool. This will allow you to use data to create a more comprehensive understanding of your customers. You’ll be able to look at their browsing history and search queries. This will allow you to learn their likes and dislikes. You can use this to your advantage when creating advertisements, showing them products that they are likely to take an interest in. This will grab their attention, getting them to click on your link.

Customize the Checkout Experience

Once someone is on the verge of making a purchase, it’s the ideal time to try and upsell them. To do this, you’ll need to rely on insights from your Shopify personalization app. You can recommend products that you know the customer will be interested in. They will need to be complementary to the items in the basket. Though it can be difficult to get this balance right, it can be a great way of increasing your revenue.

Conclusion

Setting up a virtual store is easy. But getting people to purchase the products can be a bigger challenge. Thankfully, there are lots of simple ways to perfect your Shopify conversion rate optimization. So, try implementing some of these suggestions today to get more customers and boost your revenue.

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