U.S. Frozen Desserts Market by Region – Global Opportunities & Forecast, 2020-2027

U.S. Frozen Desserts Market

The U.S. Frozen Desserts Market is projected to expand at an annual growth rate of 5.7% during the forecast period. The growing demand for low-calorie deserts guided by the increasing apprehension towards health has strengthened the market growth.

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U.S. Frozen Desserts Market Dynamics

The increasing expenditure by consumers on low-sugar and low-calorie deserts because of the accelerating per capita income and a rise in health-consciousness among individuals is expected to proliferate the growth of the U.S. frozen food market. In accordance with the research report by the Bureau of Economic Analysis, the Personal income of the people living in the United States touched USD 3.21 Trillion in April 2021. In contrast, the expendable personal income accounted to be USD 3.22 Trillion, which was reduced approximately by 14.6% because of the coronavirus crisis. The personal consumption expenditures (PCE) were recorded to be USD 80.3 Billion, marginally increased by 0.5% in 2021. Thus, all these factors together will propel U.S. Frozen Desserts Market size.

Various leading companies in the U.S. are increasingly investing in the storage facilities of products, research, and development to introduce a new variety of frozen desserts to fulfill the growing demand. For example, a leading subdivision of global confectionery company, Ferrero Group, decided to invest USD 75 million for the growth, which will compute 70,000 square feet of construction. Moreover, companies have expanded their product portfolio to cater to the growing demand for the products such as vanilla, ice cream, and Chocolate in the U.S.

However, the rising agitation towards transportation issues and an excessive cost incurred to transfer frozen desserts from one place to other in refrigerated containers to impede spoilage may retrain the market growth.

Product Segment Drivers

By product, the ice cream and gelato segment accounted for the largest share in the market. This is because of the rising product innovation, aggravating consumption, and augmentation of production facilities. The newly adopted 100,000 square foot production facility produces exclusive ice cream and frozen products in different sizes and formats in the United States.

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