Understanding The Requirements Of Public Advocacy For Your Firm

The whys and wherefores

 To understand the dynamics of public advocacy, let us consider an example:

One major brand selling carbonated drinks holds a campaign for road safety. They are taking a stand against the issue while promoting their brand alongside. Such brand campaigns create a positive impact on the mind of consumers, and they are most likely to purchase the product in the future if they are not.

Such reputation management strategy by the firms help to influence or support any public cause and at times, give necessary leverage against some of the not-so-popular steps by the administration.

Public advocacy is feasible in both public and private areas. In our country, we are seeing multiple such instances where the companies are picking up one social issue and promoting their product alongside spreading awareness.

The public advocates can promote change in law or file litigation in the court. They play a significant role in mobilising the crowd and channel the agitation to a frequent target. It focuses on advocating for the general public and relies on vital topics like labourers, migrant workers, women & children, environmental degradation, animal rights and most importantly, voter segmentation.  It is all about publicising and representing the common interest of the public.

Public advocacy campaigns may include defending the rights of underprivileged and all those who face injustice. Many non-profit organisations are working day and night to uplift the customer experiences, be it social or other such services. They also use different tools of advocacy to promote their cause.

The objective of public advocacy campaigns

Increase brand value

The brand value of a company and its line of products depends on the perception of its shareholders and the image it creates in the mind of a consumer. Their trust is imperative for any brand to succeed while creating a new pool of consumers without spending much on resources of publicity.

While running public advocacy campaigns, the firm picks an issue to create awareness among its existing and potential customers to develop a sense of goodwill in the market. This results in a string of loyal customers and long-term trust in the brand. It also makes a long-lasting impression in the market about the goodness of your brand and people are most likely to use your product to support your social awareness campaign.

Loyalty

When the brand campaigns for an alarming campaign, people who face the atrocities, join the movement. These people belong to all walks of life and they anticipate that the issue needs complete attention of the authorities, but for the brand, these people are also the potential customers who can surge the sales.

A corporate reputation management company makes sure that they pick some burning issues to draw maximum attention. They often hire a celebrity for promotions which further affects the market as the star value grabs eyeballs.

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