We regret to inform you that this brand tweet about St. Louis food is funny


When brands participate in memes, it is generally — and I can’t stress this enough — the worst thing in the world. That is why it brings me no pleasure to admit that Chips Ahoy did a good brand tweet on Wednesday.

Earlier this week, the internet was set aflame by “St. Louis-style bagels,” which are bagels cut into disturbing, bread-like slices. Traumatized and looking to heal, people quickly started to meme “St. Louis-style” food as a concept, from boiled pizza to literally toast with toothpaste on it.

Chips Ahoy stepped into the fray with a nice bowl of XL cookie cereal. “Today we’re eating our cookies St. Louis style!” the tweet says. Read more…

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