Website Personalization Benefits for E-Commerce

The E-commerce world has undoubtedly swept us off our feet, and the numbers keep on breaking every single record. As internet access and adoption are rapidly increasing worldwide, which contributes to the establishment of online retail’s statue, the number of digital buyers keeps climbing every year. In 2019, an estimated 1.92 billion people purchased goods or services online, and during the same year, e-retail sales surpassed 3.5 trillion U.S. dollars worldwide.

With a field expanding so immensely and rapidly, it’s also expected for new emerging technologies to flood the market in order to provide a true answer to challenges that may arise. A Website personalization solution is just one prominent example of such technology. Personalization is the act of tailoring an experience or communication based on information a company has learned about an individual, instead of providing a single, broad experience.

A personalization solution utilizes advanced machine learning algorithms, which study user behavior based on its tracked activity on and off site. Online retailers use web personalization to collect customer data, make product recommendations, send personal messages, deliver customized content and etc. in order to enhance user engagement on the website and increase conversion rates.

If you consider to incorporate such technology in your business, we’re to tell you all about the worthwhileness of such move. We’ve collected the leading benefits of implementing E-Commerce site personalization:

1. Increased Conversions

E-Commerce companies that use this strategy have recorded a rise in sign-ups, lead generation, sales and general conversion. This happens when you manage to catch the attention of your buyers long enough, thanked to a perfectly tailored content. It is important to mind the brief attention span of the average internet user nowadays, hence the power of personalized content.

2. Improved Retention

96 percent of marketers are confident that personalization plays a big role in the retention and loyalty of customers, which causes them to return to your website. Delivering a custom experience makes users feel that businesses go out of their way to serve them better by listening to them.

3. Customers get to decide

It is a well-established notion: people’s innate desire to be in charge is undeniable. Most individuals love to be in control of their own experiences, and this extends to the choices we make in every aspect of our lives. When you serve personalized content, visitors see only those products that appeal to their desires without redundant exposure to other, not-so-wanted products.

4. Level Up Customer Engagement

Customers who can relate to your site will end up spending more time on it and would love to return in the future. Prolonged interaction with your platform raises the chances of yet another conversion to occur, and may spare you from spending extra on targeted and promoted ads.

In summary, website personalization is an innovative tool that has taken the world of e-commerce by storm. Accounting for increased conversions, overall business revenue and profitability, and much more satisfied, highly retained customers, it is no wonder why the E-Commerce world is hyped about it.

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