What Are Business Intelligence Examples In The Real World?

While the notion of Business Intelligence (BI) hasn’t changed much in past years — utilizing data to make excellent business choices — how firms use BI changes. 


Business Intelligence examples vary significantly since BI technology has migrated from highly technical tools to user-friendly, cloud-based applications. It has made BI and a business analytics dashboard more agile and accessible, leading to numerous use cases. 


Effective BI systems and marketing dashboards are created with the business user in mind, enabling anybody to view, evaluate, and act on data without coding experience. 


This pervasive “culture of data” has several advantages, including easing bottlenecks in company-wide procedures, minimizing grunt labor, and confirming your business’s legitimacy via growth. 


Business Intelligence examples are the most incredible method to examine these advantages. Several firms use Business Intelligence to make effective judgments and affect their industries’ futures. 


Let’s get started. 


Business Intelligence examples in the real world 


1. Koodos’s Musical Idea  


Koodos, a Harvard-based Business School’s Rock Center for Entrepreneurship, creates user-generated content curation for Gen Z. One VC termed them “messaging-based Pinterest for music.” 


– Koodos Pain Points-


Koodos’ business model relies on data linkages. First, you received a song suggestion if you texted an emoji to 566-367. 


Before a BI tool, they couldn’t quickly analyze product performance to see how their tests worked. 


They must submit product logs as CSVs to Google Sheets. Because they didn’t consolidate their data, it was difficult and time-consuming to establish their studies were functioning as planned. 


– BI’s benefits 


Koodos uses a BI platform and a business analytics dashboard to integrate its data, assess how its tests are going, and design a better solution. 


First, they built a “central repository” for all product log data. No matter how clean the data was, they could run searches with it. With such queries, they could develop marketing dashboards that compared data in real-time, making it easy to see patterns and linkages. 


Koodos uses these findings to improve its content curation solution and verify its effectiveness with the marketing reporting dashboard


2. NYSHEX moves faster 


NYSHEX is a shipping-technology firm improving international shipping. Thanks to the business analytics dashboard integration, they’ve doubled enrollment in 2019. 


– New York Shipping Exchange Pain Points


NYSHEX used to manually extract data from its proprietary program and cloud applications, then upload it into Excel. Few employees had access to this data, and the technical staff handled most report requests. 


– BI’s benefits 


NYSHEX gave everyone access to the data via a BI tool. All that data is consolidated into one system, and it’s simple for someone without coding experience to analyze it. 


Every NYSHEX employee may now access real-time data. Chartio, one of the Business Intelligence examples, quickly informs decision-makers.


3. CareLinx Personalizes Care 


CareLinx connects families to over 300,000 in-home caregivers. In recent years, they’ve partnered with AARP and Aetna. To expand, they needed a compliant business analytics dashboard to serve consumers better. 


– CareLinx Pain Points 


CareLinx uses PHI to help its customers (PHI). Sensitive PHI requires a HIPAA-compliant BI solution (HIPAA).  


CareLinx couldn’t scale with a dual-system strategy.  


– BI’s benefits 


CareLinx’s engineering and product teams already knew the advantages of robust BI marketing dashboards since they utilized a BI(Chartio) with non-PHI data. Chartio gained additional prospects after becoming HIPAA-compliant. 


Any team may securely query PHI or other data to understand their consumers better. Customer success uses Chartio to evaluate real-time data and serve users better. 


One of the leading Business Intelligence examples, CareLinx, can deliver personal attention to each customer by employing a HIPAA-compliant BI tool.


Closing Words-


Use BI to democratize data. 


Most Business Intelligence examples we’ve discussed are attributable to easier data availability. 


It creates a culture of data democracy, which has helped numerous organizations improve their product, generate stronger customer connections, and expand smartly. Grow’s correct BI and business analytics dashboard will coordinate teams, optimize your tech stack, or save reporting time. 


Tackle your decision-making difficulties with Grow’s marketing dashboards to influence your firm and industry’s future. 

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