What are Google Shopping Ads?

A QUICK and USEFUL guide for Google Shopping Ads


One of the most effective ways for any brand to drive sales and create a revenue catalog online is to design Google Ads, also known as Product List Ads.

With a marketplace built right into the Google Search page, the Google Shopping Ad is a swift way for retailers to promote their online and local inventory, drive traffic to the website or local store and get better leads.

Despite being one of the best Advertisement Channels to drive the audience to the website, Google Shopping Ad is one of the most overlooked platforms by marketers. And this comes as an opportunity for retailers, small brands, etc

Let’s have a look at how Google Shopping Ads can maximize a brand’s potential online, if local stores and brands can drive sales with Ads displayed on Google Search Engine, and if Google Ads work better than Social Media Ads.

Let’s begin!


What are Google Shopping Ads?

Google Shopping ads

You must have seen a lot of Google Ads already.

Type any product name into the Google Search Engine, and you are likely to see tabs of products listed with their respective image, price, website, etc on top of the results page.

Here’s how Google Ads would appear when you are looking to buy ‘running shoes’.

shopping ad example

Placed above all other forms of Advertisements – Shopping Ads catch the eye!

Google Ads have been effective especially because these feature a high-quality image, price, and website at a glance.

As the ads appear on the top of the most visited search engine in the world, you are practically putting ads on the busiest street of the internet.

So be it your online website or your local store – Google Ads is the ultimate place to drive both local and global audiences to your business.


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Google Shopping Ads

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