What Are The Components Of A Thought Leadership Strategy?

Often, the role of a thought leader is to offer a unique insight into a specific topic, problem, or trend and establish themselves as a go-to resource. A successful thought leadership strategy is the one which supports organisational goals, thereby being an essential part of any communication plan. It is not challenging to find a thought leader in your company. They are those part of the C-suite.

Others are likely valuable in your organisation with ideas, passion, and experience, which make them a credible thought leader. Now, thought leadership happens in several forms such as contributed content, speaking engagements, webinars, white papers, and social media presence. Remember that, like all communication efforts, strategy drives thought leadership and consistency are essential. If you have a clear strategy tied to your business goal, only then can you find your voice and effective measurement of your program.

Thought leadership is a part of the reputation management plan, as it helps the company save themselves from any negative influence. Some components form this strategy, which are –

Proactive outreach

Why is proactive outreach important here? As you are aware, public relations is a tackle sport. The first step of proactive PR is engaging in daily media monitoring and other scanning techniques for deciding which topics are trending in the industry. Then, you can join the conversation over social media, contributed articles, etc. sharing the organisation perspective. However, you need to be strategic and specific about the subject matter experts can speak. They should also be relevant to your business and industry.

Local involvement

Although the primary goal is finding a presence in trade and national consumer publications, it is imperative to have local media coverage, which is the foundation of thought leadership. This way, when you approach the trade and national consumer publications, you might have received some local media leverage. Local media leverage could be contributing content, writing a column monthly, or being included in a story.

Speaking engagements

Through speaking engagements, the thought leaders of your organisation get elevated. These opportunities allow you to face the audience and engage with them directly. However, proactive PR comes to the picture where thought leaders need to do thorough research on keynote speeches or attend Q&As at industry conferences.

Content creation

Apart from media coverage, thought leadership strategy must involve blogging, op-eds, contributed content, webinars, and white papers. When you develop numerous types of content, you continuously engage with the audience at different stages of buying at the same time generating interest from the topic.

Social media

This is a growing medium for creating content and sharing your POVs. Speaking at the event? Go live and keep the followers updated. Hosting a webinar? Invite your followers to attend by setting up a Facebook event. Have your content published? Post the blog on LinkedIn page.

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