What do you learn in media training?
Media is a crucial part of public relations for anyone in the public eye. This is applicable for entrepreneurs, social workers, celebrities, etc. It is the means to reach a wide range of audience through an interview. As much of a blessing, it comes with its challenges and loopholes that need tackling. Getting media training enables you to anticipate them and act accordingly.
It is essential to control your media presence to portray the desired image. One wrong move is enough to bring you down. The media’s delicate nature has led to increasing demand for a celebrity coach, media trainer, and communication expert.
Following are the things you learn through media coaching:
Crafting responses: Journalists are known to drill you for reactions. They do this as they are constantly in search of interesting stories and unexpected answers. It puts you in the spot, and it is important to know how to power through. You learn this skill through media coaches. They teach you how to devise clear answers that are impactful, direct, and backed by facts.
Answering difficult questions: Media interactions can get overwhelming if you are not prepared for unexpected questions. It is only wise to develop your set of questions and anticipate different possibilities. You get this done through media trainers. They give you a list of questions you can expect. They also guide you with tactics to stir the conversation differently if you cannot answer.
Message delivery: Often, it is not about what you say but how you say it. Therefore, working on message delivery is extremely important in media interactions. Your responses should not include long gaps and lengthy answers. Focusing on the way you address social or sensitive issues is critical. You can get misquoted if the message is not clear. Therefore, through media training, you can effectively work on your delivery.
Media education: Just like journalists do their homework before interviewing; you should also research them. It enables you to get familiar with their style and background. This way, you prepare for the interaction accordingly. The media trainers handle this aspect to save you time. Their expertise in the field also comes in handy to guide you for the same.
Body language: When you are an essential spokesperson like a celebrity, business professional, sports personality, etc., your presence matters. Your every move gets scrutinized and commented on. There is a certain aura that you are expected to maintain. Your non-verbal communication plays a pivotal role. You get trained in this aspect by working on your gestures, tonality, posture, etc.